How-Tos
Step-by-step guides and tactical playbooks for digital, marketing, and growth practitioners.

How Far Can a Trained Custom Style Go? A Premium Banking Experiment
Clients regularly ask us to build custom AI images for their brands. To find out how far the method can really go, we ran a controlled experiment on Magnific's newly unified platform using a premium banking brand built from scratch. No drift or inconsistency. Same brand, every time.

Claude Design and the Disappearing Middle of Landing Page Work
Brief, mockups, review rounds, revisions, handoff. The slow part of landing page work was never the brief or the launch. It was the rounds in between. Here's what it looks like when those rounds go from weeks to a single working session.

Why AI Campaign Images Require Visual Systems & How We Build Them
No photographer. No studio. No model on set. The visual system method we use at Hire Digital, shipped across client campaigns and our own brand.

A Guide to Hiring E-Commerce Marketing Experts
The e-commerce industry is becoming more competitive. Gain an edge by hiring a proficient e-commerce marketer. Here’s how you can find one.

The Definitive Guide to Glassmorphism (with Templates)
Learn what glassmorphism is, how it evolved, where it works best, and how to apply the frosted-glass effect effectively in modern UI design.

How to Use People Analytics to Build a High Performing and Resilient Remote Workforce
Recent global events have changed the future of work for years to come. Managing the remote workforce has emerged as a critical success factor.

Bing Ads vs Google Ads: Platform Differences and Tips to Importing Your Account
This article will help you to answer questions about differences between the Bing Ads and Google Ads platforms, if Bing Ads are the right platform for you and how to use them effectively.

A Definitive Guide to Webinar Marketing in 2021
Marketers have been overexploiting webinars causing fatigue but the goal of webinar marketing is more than lead generation. Here is a marketer’s guide to webinars.

How COVID-19 Has Changed Healthcare Communications on Social Media
Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an "everything virtual" culture.

How to Use Facebook Interests to Get Ahead of Your Competitors
What signals do Facebook algorithms analyze? Take a closer look at one of the main features of Facebook Ads: Facebook Interests.

How to Hire a SaaS Marketer to Match Your Business Needs
We take a closer look at the must-have characteristics of SaaS marketers in different capacities to discern if your candidate is a good fit.

A Guide to Google Tag Manager Data Layer for Digital Marketers
Track forms on your website easily, reduce the number of tags on your code, and much more. Learn what a data layer is and how to use it.

15 Must-Have Interview Questions For Digital Marketers
This interview questions guide focuses on informing digital marketing hiring managers on the top how-tos and important things to look out for.

How to Find the Right PPC Agency: A Step-by-Step Guide
Want to hire a PPC agency? See threats and opportunities, billing models comparisons and other hints on how to choose the right agency.

The Ultimate Guide to Healthcare Social Media Marketing (with images)
Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an "everything virtual" culture.

How to Run AB Testing in Google Ads and Google Optimize
We will focus on AB testing inside Google Ads using a native tool called Experiments and AB testing using Google Optimize outside Google Ads.

How to Use the Right Customer Data for Personalized Marketing
Looking for personalized marketing examples? Take a look at how brands are using the right customer data for personalization across online channels.

Agile Marketing in the New Normal
Hire Digital launched an online event on Agile Marketing to discuss the current environment and how the agile approach can help teams to weather the storm. In this session, experts walk through agile team setups and options for marketing teams.

How to Optimize Your Content for Google Featured Snippets
Although it might seem like a lot of work to win featured snippets, remember that if you’re already putting out content, you’re halfway there. A few simple tweaks, like using header tags and creating ‘how to’ lists, can increase your chances of winning them.

How Couchbase Grew Its Average Deal Size by 13X with Account-Based Marketing
With all the promise of account-based marketing, we dig deeper into how one tech company turned this B2B marketing strategy into real quantifiable results by putting account-based marketing into practice.













