Interviews
Conversations with operators, leaders, and practitioners across the digital and marketing landscape.
Subject Matter Experts: Autodesk’s Strategy to Building an Industry Leading Publication
As a provider that empowers designers, engineers, and builders, Autodesk's vision focuses on the future and its goal is to help people create.
How DBS Made Data Its Culture
What we spend on says a lot about who we are, and banks are rich with consumer data that can reveal our everyday behaviour. In Singapore, DBS Bank is trying to make analytics everyone's job.
Putting an End to the Sales-Marketing Rivalry: Strategies from IBM, Huawei and Accenture
At a panel discussion in Mumbrella360Asia, experts from IBM, Huawei, and Accenture expressed their opinions on sales-marketing rivalry.
How DBS Develops Cutting-Edge Storytelling
Karen Ngui, Head of Strategic Marketing & Communications at DBS, and her team discuss their success in better connecting with customers through bold storytelling initiatives like Sparks.
15 Must-Have Interview Questions For Digital Marketers
This interview questions guide focuses on informing digital marketing hiring managers on the top how-tos and important things to look out for.
From Viral Campaigns to Customer Obsession: Lessons from Circles.Life
Take a leaf out of Circles.Life's playbook on how to remain true to your brand's narrative while reaching the audience you want.
12 Important Content Strategist Interview Questions and Answers
Here are some interview questions for hiring managers to consider when interviewing and assessing candidates for a content strategist role.
