What we spend on says a lot about who we are, and banks are rich with consumer data that can reveal our everyday behaviour. In Singapore, DBS Bank is trying to

At a panel discussion in Mumbrella360Asia, experts from IBM, Huawei, and Accenture expressed their opinions on sales-marketing rivalry.

Karen Ngui, Head of Strategic Marketing & Communications DBS, and her team discuss their success in better connecting with customers through their franchis

Take a leaf out of Circles.Life's playbook on how to remain true to your brand's narrative while reaching the audience you want.

 FRANK by OCBC was launched back in 2011. This first-of-its-kind banking programme was the answer to targeting youths and young working adults.