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What we spend on says a lot about who we are, and banks are rich with consumer data that can reveal our everyday behaviour. In Singapore, DBS Bank is trying to
We dive into how Juniper Networks' gamification boosted their lead generation and increase event marketing ROI.
FRANK by OCBC was launched back in 2011. This first-of-its-kind banking programme was the answer to targeting youths and young working adults.
Here’s an exclusive look at a strategy that aligns Think with Google's global objects with local marketers' needs to reach regional consumers.
