What we spend on says a lot about who we are, and banks are rich with consumer data that can reveal our everyday behaviour. In Singapore, DBS Bank is trying to

Karen Ngui, Head of Strategic Marketing & Communications DBS, and her team discuss their success in better connecting with customers through their franchis

Take a leaf out of Circles.Life's playbook on how to remain true to your brand's narrative while reaching the audience you want.

 FRANK by OCBC was launched back in 2011. This first-of-its-kind banking programme was the answer to targeting youths and young working adults.

Here’s an exclusive look at a strategy that aligns Think with Google's global objects with local marketers' needs to reach regional consumers.

Sometimes, good marketing campaigns still fail to convert. We unpack how psychological cues can improve copywriting for marketing.