How often do you choose to shop from a brand that has a good website user interface than one that is difficult to navigate? Or buy a product from a catchy Instagram ad? Market research reveals that 49% of marketers rate visual marketing as an important pillar of their marketing strategy, more so because they see the effect it has on the engagement they receive. This includes visual assets for your marketing campaigns, social media, blog, web design, app development, UI/UX and many more, and the key to these are graphic designers.
If you are looking to engage a graphic designer to support your digital marketing and communications programs, this guide is what you need to make the right decisions for your business.
Consider these facts:
Each year, the number of brands leveraging graphic design increases, because they know how effective a design can be to fetch them higher ROI. From building brand guidelines, designing your company website or publishing social media posts, a graphic designer will come in handy.
Each company’s design requirements are unique and require specialized skills that would be relevant for your business. You must evaluate your requirements and select the type of graphic designers that are a good fit for those requirements and goals. For instance, in case you want to build a brand style guide or define your company’s visual identity, a Brand Designer is what you are looking for, whereas if you are looking to launch a new website or build your e-commerce storefront, you may need a web or app designer. Here are a few common types of graphic designers:
Hiring freelancers is an option if you require support with one-off or ad-hoc projects. However, it is hard to find a quality talent that fits your requirement, or set up consistent workflows and efficient processes on an ongoing basis with an informal work arrangement.
If you are looking for a dedicated resource to support your team over a longer-term, in-house designers would be a better option as they will understand the company’s core values and work on brand-centric designs. Learn how Hire Digital provides the benefits of an in-house team and much more.
Agencies will provide you with a team for your project. However, agencies come at a premium compared to other engagement options available, and often with slower turnaround times.
On-demand graphic designers are gaining popularity as companies do not have to compromise on quality and timelines. Being a convenient and scalable option, their services are relatively less expensive and offer a flexible way of working and getting things done fast and effectively. You have the control on your priorities, add resources when you need them, expect quicker turnarounds and have the copyright ownership as well. This is why on-demand talent makes sense for enterprises, and Hire Digital can help you set up suitable engagements with highly skilled graphic designers.
Here are a few prompters to help you identify a suitable designer for your business:
If you are working with graphic designers for the first time, you may be unsure of how to get started. It helps to have an understanding of your design requirements when you are looking to engage with graphic designers that are the best fit for your goals. Here are some essential tips to engage a graphic designer:
Looking to work with an in-house graphic designer that fits your budget and has the skill set to match your requirements can be time-consuming.
That is why leading brands engage Hire Digital’s graphic designers. We have a wide network of designers, ranging from illustrators and brand designers to UI/UX designers and motion graphic experts, and we can set up suitable engagements that can best achieve your team’s goals, be it a multi-talent creative team or a single expert.
Businesses worldwide trust Hire Digital to power their graphic design efforts. We make it easier for you by helping you engage with the right talent from a pool of pre-vetted graphic designers who can get started in as early as 48 hours. Get in touch with us today to gain access to a network of highly skilled global talents.
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