Tommy Perez

• Developed brand guidelines, positioning, and creative standards with an executable design system for Ring. 
• Crafted UI and UX team goals, workflow, and processes for in-house teams in the United States, Kiev, European Union, and UAE of Ring.
• Launched the latest Ring's offerings, including StickUp Cam, Ring TV, and Neighbors, an app that lets people share, view, and comment on crime and security information in their communities.
• Updated messaging and design on Ring.com with a 53% lift in add to cart rate.
• Implemented Ring alarm campaign with 15,000 unit sales across all channels in the first week which exceeded the sales forecast.
• Managed the rebranding and brand repositioning for Starch Creative and its sister company Purpose Supply Co. 
• Built creative process, workflow, and team onboarding to Slack, Box, and Teamwork. 
• Handled the rebranding and brand repositioning for zeroUV, including retail store design concepts.
• Designed final apparel retail program of 2018 MLS Cup, the post-season championship game of Major League Soccer in the US.
• Created the concept, strategy, and design of Adidas/Nixon Global Watch Retail Merchandising program.
• Pitched and won Coca-Cola World of Coke Exhibit.
• Clients: Ring, Adidas, Billabong, Vans, Coca-Cola, Emerald Family Farms, zeroUV, Blum, Living Spaces, MLS, and Chicago Fire.

Five by Five is a UK-based marketing and advertising company specializing in creative campaigns, PR, and launch marketing.

• Acted as the key creative director for Activision, a division of Activision Blizzard, the world's largest and most successful interactive entertainment company and member of the S&P 500.
• Launched campaigns, digital products, website and content of Skylanders, Destiny 1 & 2, Call of Duty, ATVI Studios, Crash Bandicoot, Guitar Hero, TMNT across all major franchises including 20 territories in six languages.
• Delivered digital and social support to Activision Blizzard and assisted the marketing technology team in internal projects, product development for ATVI Studios.
• Clients: Patrón, Ubisoft, Oculus, Red Bull, Machinima, UBF, Nexon, Ring, Roc Nation, Ghost Story Games, and Coopervision.

• Determined production requirements by reviewing the client's requirements, considering scheduling factors and creative activities.
• Identified production schedule by conferring with heads of art, copywriting, and production departments.
• Obtained client's approval by presenting final layouts and reviewed quality results by studying, evaluating, and re-designing processes.
• Won the 2014 Shopper Innovation + Activation Awards, Gold: Brand New, Silver: Out of the box retail, Bronze: Changing Behaviour, Bronze (Tech Breakthrough), Canadian Tire’s Reinvented Digital Catalogue: The Canadian Way.
• Won the 2014 Shopper Innovation + Activation Awards, Silver: Brand New!, Silver: Original Idea, Silver: Tech Breakthrough, FrapTap.
• Won the 2013 Agency of the Year awards, Digital Agency of the Year Gold.
• Clients: McDonald's, Nike, Johnson & Johnson, Canadian Tire, and General Mills.

Juxt Interactive is a marketing and advertising company in the United States specializing in interactive design and development and user experience.

• Developed marketing strategies by examining client objectives.
• Oversaw planning, scheduling, and completing designs for direct marketing, telemarketing, and advertising.
• Presented production requirements, compiled marketing results, plan projections and updates to clients.
• Edited marketing plan by analyzing campaign results and determined expansion opportunities.
• Won the 2013 EX Awards, Best Live+Digital Program (B to B), Cisco Global Sales Experience (GSX) 2012.
• Won the 2013 EX Awards, Best Global Campaign, Cisco Global Sales Experience (GSX) 2012.
• Clients: Cisco, Toyota, LA Suitcase, Aquarium of the Pacific, Lexus, Juxt Touch and Stanley Black and Decker.

Grupo Gallegos is a US-based marketing and advertising company offering creative and interactive marketing services on TV, radio, and print advertising.

• Designed and implemented company digital strategies within budget requirements.
• Determined specific digital objectives and tracked its progress.
• Ensured smooth execution for all digital tools and applications such as website, blogs and social media.
• Oversaw digital projects and analyzed SEO and marketing metrics.
• Generated innovative ideas to increase web traffic.
• Won the 2012 Cannes Lions, Best Use of Digital, Forgot Your Password?.
• Won the 2012 Clio Awards Bronze, Interactive: Email, Forgot Your Password?.
• Won the 2012 Webby Awards Gold, Interactive Advertising: Email Marketing, Forgot Your Password?.
• Won the 2012 FIAP Awards, Silver and Bronze for Radio, Bronze for Promo and Activation, Forgot Your Password?.
• Won the 2012, El Sol Festival Silver, Direct Marketing and Media, Forgot Your Password?.
• Won the 2012 El Ojo de Iberoamérica Gold, Digital, Forgot Your Password?.
• Won the 2011 North American Effie Awards Silver Effie, Beverage Non-Alcoholic, More Than Just Milk.
• Won the 2010 HAPE Awards, Best Strategic Thinking for the introduction or repositioning of a product or service and Best Strategic thinking in the development of an integrated communications plan, California Milk Processor Board.
• Clients: Target, California Milk Processor Board, Comcast, Energizer, Fruit of the Loom, Girl Scouts, Harrah’s Hotel and Casino’s, Horseshoe Hotel & Casino, Caesar’s Palace, Paris Hotel & Casino’s, LALA/Gilsa Dairy, Motel 6, Museum of Latin American Art, Scotts Miracle Grow, Alzheimer’s Association, Yahoo, and Valvoline.

Lopez Negrete Communications is a marketing and advertising company offering marketing services to corporations wishing to reach and engage with the Hispanic marketplace in America.

• Developed concepts and piloted design philosophies through creative storytelling and design to drive consumer demand and engagement.
• Led advertising and brand marketing campaigns that evoke an emotional response.
• Collaborated with marketing, UX and other creative teams to develop strategies.
• Prepared materials for product-related needs, including photos, videos and presentations.
• Crafted materials for trade shows and events, including booth graphics, banners, experiential elements, and other branded items.
• Produced designs for web-based marketing, including websites, landing pages, email campaigns, animation, and interactive videos.
• Won the ARF Ogilvy Awards, Gold, Banking and Finance, Bank of America.
• Won the AAF Gold Addy, Interactive Online Campaign, Sonic's Even Sweeter After Dark.
• Won the AAF Gold, Addy, Mixed Media Campaign Cross Platform, Starbuck’s The Best Conversations.
• Won the AAF Gold Addy, Mixed Media Campaign Cross Platform, Walmart's Hispanic Heritage.
• Winner, Art Directors Club of Houston Awards Bronze, Advertising, Wishful Thinking and Sevenísima.
• Won the AAF Silver Addy for Cocina Lopez Negrete, Safeco Insurance, Guerrero, and Azteca Milling.
• Won the AAF Gold Addy for Walmart Back to School.
• Clients: Walmart, 7UP, Dr.Pepper, Squirt, Sonic Drive-In, Starbucks, Bank of America, Tortillas Guerrero, Azteca Milling, Maseca, Miller Lite, and Tyson Foods.

Lopez Negrete Communications is a marketing and advertising company offering marketing services to corporations wishing to reach and engage with the Hispanic marketplace in America.

• Managed the creative process from concept to completion and translated marketing objectives into clear creative strategies.
• Reviewed creative outputs and provided feedback to creative teams and brought new ideas for branding, advertising campaigns and marketing messages.
• Provided strategic and aesthetic oversight, encouragement and feedback.
• Recognized the design challenges of individual projects and delivered creative solutions to problems.
• Clients: Walmart, Visa, Guerrero, Azteca Milling, Maseca, and Tyson Foods.

• Developed creative programs and design concepts that meet the business objectives of the organization.
• Created production-ready designs and layouts and established the look, tone and feel for campaigns and executions.
• Ensured all visual design adheres to existing guidelines and collaborated with the creative and marketing teams to develop smart ideas, creative concepts and design solutions.
• Won the 2007 Cannes Lions, Promo Lion, Best New Product Launch, The One.
• Won the 2007 CLIO Awards Shortlist, The One.
• Clients: Jeep, Chrysler, Dodge, Pepsi, Mitsubishi, Oracle, Banco Santander, Glaxo Smith Kline, Bausch & Lomb, Frito Lay, Cheetos, and Gatorade.

• Crafted innovative and conceptual design solutions for promotional campaigns, websites, email, direct mail, company brochures, special event, newsletters and collateral material.
• Collaborated with clients in coordinating projects or monitoring timely completion.
• Synthesized key project information and applied resulting knowledge in developing effective and imaginative concepts that support the project’s objectives.
• Participated in team meetings, kickoffs and client presentations to analyze and develop new business development efforts.
• Clients: AXE/Unilever, Dept of Education, Sears, Ricky Martin Music, Miller Genuine Draft, and Movistar.

• Designed web experiences that convert new customers and delight existing ones.
• Implemented brand guidelines across the website to both new and existing content.
• Performed usability studies on the website and provide recommendations based on best practices, observed user behavior and web analytics.
• Worked actively with both internal and external development resources to implement designs.
• Created mock-ups and collaborated with creative and IT teams to execute designs.
• Clients: De la Cruz Group, SEARS, MGD, Telefónica, Miller, PRTC, Walmart, and Celpage.

• Earned an athletic scholarship by joining the University Soccer Team.
• Studied minor in English Literature.