Abigail Wharff-Rosenblum

Jolie Studio is an inviting space hosting for bridal showers/rehearsal dinners, private dinner parties, cocktail parties, birthday parties and more.

• Sourced, secured, and managed vendors like floral, catering and furniture for event planning packages.
• Conducted competitive analysis which exposed opportunities to adjust pricing and drive margins.
• Developed content for social media page such as Instagram and managed posts.

Success Academy High School of the Liberal Arts is a charter school network in New York with 17,000 students across 47 schools.

• Tasked with building project management infrastructure and best practices to help scale its first and only high school.
• Co-developed and project managed the high school SAT curriculum leading to best in class scores in the school’s history while building a positive culture and incentive programs around the exam.
• Developed project management tools to track and measure outcomes through the entire project lifecycle (managing three simultaneous initiatives across the high school network).

PIMCO is an American investment management firm focusing on fixed income.

• Developed messaging and copy for the use of marketing thought leadership content.
• Led customer analysis and present improvements to the UX on product webpages.
• Created a marketing analytics dashboard and data visualizations to highlight actionable insights and trends.

Synchrony Financial is a consumer financial services company headquartered in Stamford, Connecticut.

• Conducted consumer research and leveraged extensive customer feedback to improve app stability and UX/UI, which helped increase the number of positive reviews for the CarCareOne App from 1.5 to 4 stars.
• Managed the product development process with a cross-functional team, and built a new mobile app product that modernized the customer’s experience.
• Drafted copy and creative assets for lifecycle marketing campaigns (email, direct mail, statement marketing) to drive repeat engagement among cardholders.

• Supported the brand leader in the development of the Synchrony Financial corporate content strategy and digital advertising plan. Resulting in increased brand awareness and consideration among prospects.
• Managed the creative and digital agency to steer the development of Synchrony’s first content strategy.
• Led the process for the creation of a new brand identity plan for GE Capital’s 2014 Retail Finance spinoff.
• Met tight 12-month launch deadline in conjunction with the IPO for a company now valued at ~$24 billion.
• Composed and lead the RFP process for selecting the agency (Interbrand) for the re-branding process.

• Led the go to market process with a fully integrated team of 15, including product developers, engineers and supply chain partners to introduce over $10 million in new product revenue.
• Managed a $30 million Fragrance P&L and identified new product opportunities to improve margin and share.
• Identified cost savings to improve profitability on existing product lines.
• Planned and negotiated details for a product partnership with major fair-trade certifier to introduce social responsibility into product portfolio contributing to the sustainability mission at Avon Products.