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Alison Tan

Alison Tan

Former head of content at The Smart Local.

Alison Tan is a digital content specialist focusing on video and photo content. In her previous role at The Smart Local as the head of content (YouTube/video), she managed a team to develop and execute ideas for organic and branded content for TSL’s YouTube channel. She also worked on projects for brands such as Singtel, M1, Sony, DBS, Singapore Tourism Board, Health Promotion Board, AirAsia, Cebu Pacific, Klook, and more. Alison is highly proficient in tools like Adobe Premiere Pro, After Effects, Photoshop, Lightroom, Audition, and Procreate.

Digital Content
Digital Media
Content Creation
Video Content
Photo Content
Video Production
Branded Content
Videography
Photography
Video Post-Production
Adobe Photoshop
YouTube Analytics
YouTube Content Strategy
Adobe After Effects
Adobe Lightroom
Adobe Audition
Project Management
Alison Tan

Alison Tan

Former head of content at The Smart Local.

Alison is Available for Projects

Work with Alison

Employment Highlights

Digital Content Specialist & Video Producer

Independent

January 2020 - Present (4 years 3 months)

Head of Content (Video/YouTube)

The Smart Local

June 2016 - September 2019 (3 years 4 months)

Education Highlights

Bachelor's Degree, Marketing

RMIT University

January 2014 - September 2016 (2 years 9 months)

Diploma, Tourism and Resort Management

Singapore Polytechnic

January 2011 - September 2014 (3 years 9 months)

Portfolio

YouTube

TSL Talent Search 2017 | The Introductions

YouTube

TSL'S First Movie?! - How May I Help You?

YouTube

Singaporeans Try: Swimming With Manta Rays in Fiji!

YouTube

Fuzhou - China's Untouched City - Smart Travels: Episode 24

YouTube

Secret Things to Do in Tokyo, Japan | Passport to Discovery | EP 01

Portfolio

YouTube

TSL Talent Search 2017 | The Introductions

YouTube

TSL'S First Movie?! - How May I Help You?

YouTube

Singaporeans Try: Swimming With Manta Rays in Fiji!

YouTube

Fuzhou - China's Untouched City - Smart Travels: Episode 24

YouTube

Secret Things to Do in Tokyo, Japan | Passport to Discovery | EP 01

Portfolio

Resume

Digital Content Specialist & Video Producer

Independent

January 2020 - Present (4 years 3 months)

  • Executed video projects depending on client's needs. This includes producing, directing, filming, post production, and talenting.
  • Worked on a range of video projects, from YouTube videos to wedding videos.
  • Created photo content for various clients.
  • Used tools such as Adobe Premiere Pro, After Effects, Photoshop, Lightroom, Audition, and Procreate.

Head of Content (Video/YouTube)

The Smart Local

June 2016 - September 2019 (3 years 4 months)

The Smart Local is an independent media publisher that focuses on travel and lifestyle stories for Singaporeans. 

  • Performed duties including ideation, execution, and overseeing both organic and paid advertorial content for TSL’s YouTube channel. Also involved in various managerial duties such as a quality gatekeeper for all video deliverables, market motioning, managing the entire video team (20 employees), and planning the team’s content calendar. 
  • Heavily involved in executing video projects which includes idea pitching to clients, producing, directing, filming and post production. Worked closely with clients before and during shoots to ensure expectations are met and production runs smoothly.
  • Successfully created several video series for the channel that became products that are sold to clients as a deliverable and generated revenue for the company.
  • Contributed in setting the direction, conceptualizing ideas and quality gatekeeper for TSL’s subsidiaries channels such as Eatbook and Zula during starting phases.
  • Took on additional side roles such as being a frequent on-screen talent for TSL, Eatbook, and Zula's YouTube channel. Also involved executing photography content for collaborations between TSL KOL’s and brands as well as travel content.
  • Clients and projects: Singtel, M1, Sony, DBS, Singapore Tourism Board, Health Promotion Board, Ministry Of Defense, AirAsia, Cebu Pacific, Silkair, Klook, Krispay, Tourism Fiji, ishopchangi, Guardian, Direct Asia, Jobstreet, and Hungrygowhere.

Education

Bachelor's Degree, Marketing

RMIT University

January 2014 - September 2016 (2 years 9 months)

Diploma, Tourism and Resort Management

Singapore Polytechnic

January 2011 - September 2014 (3 years 9 months)