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Anthony Bianco

Content Specialist

Anthony Bianco

Former content specialist at Allianz Partners Australia.

Anthony Bianco is a digital marketing professional with deep experience in total website management. His expertise extends to content development, marketing communications, public relations, and search engine optimization. At Allianz Partners Australia, he wrote and distributed content for its direct and retail travel insurance, health insurance, and roadside assistance brands. Anthony is also a travel blogger and writer and a member of the Australian Society of Travel Writers. His travel articles have appeared in USA Today Travel, News.com.au, ABC, TripAdvisor, Expedia, Lonely Planet, HuffPost, and The Sydney Morning Herald (Smh.com.au).

Content Specialist
Content Development
Content Writing
Content Production
Content Strategy
Content Creation
Social Media Content Creation
Marketing Communications
Website Management
Social Media Marketing
Print Media
SEO Content
SEO Analysis
Digital Marketing
Travel Content
Travel Writing
Anthony Bianco

Anthony Bianco

Former content specialist at Allianz Partners Australia.

Content Specialist

Anthony is Available for Projects

Work with Anthony

Employment Highlights

Travel Blogger/Writer, Content, SEO & Social Media Specialist

Independent

January 2009 - Present (15 years 3 months)

Digital Influencer Member

Australian Society of Travel Writers

January 2017 - Present (7 years 3 months)

Content Specalist

Allianz Partners Australia

December 2015 - October 2019 (3 years 11 months)

Social Media Specialist

BCM Group

April 2015 - June 2015 (3 months)

Education Highlights

Bachelor of Science (Hons), Environmental Science

James Cook University

February 1991 - November 1994 (3 years 10 months)

Portfolio

www.idp.com

What Singaporean Students Can Expect in Australia

Canstar

Travel Insurance for Children - What to Look Out For

Worldcare Australia

Best Travel Technology and Apps

onlinetravelau

Solo Travel in Italy – Where to Go!

Allianz Global Assistance Overseas Health

Australian Visa Types and Immigration

Allianz Global Assistance Overseas Health

Australian Working Holiday Visa Guide: Your FAQs Answered

www.idp.com

What Singaporean Students Can Expect in Australia

Canstar

Travel Insurance for Children - What to Look Out For

Worldcare Australia

Best Travel Technology and Apps

onlinetravelau

Solo Travel in Italy – Where to Go!

Allianz Global Assistance Overseas Health

Australian Visa Types and Immigration

Allianz Global Assistance Overseas Health

Australian Working Holiday Visa Guide: Your FAQs Answered

Resume

Travel Blogger/Writer, Content, SEO & Social Media Specialist

Independent

January 2009 - Present (15 years 3 months)

  • Authored the travel blog The Travel Tart - Offbeat Tales From A Travel Addict. The website attracts a global readership across all demographics who are interested in travel destinations and experiences around the world across multiple niches, including budget, luxury, offbeat, and adventure travel.
  • Offered promotion of brands via blog traffic and multiple social media platforms, and attracted long-term targeted internet traffic and video followed up by statistics and reporting to help measure effectiveness.
  • Involved with all sorts of thing to do with travel, including freelance travel writing, travel writing/blogging trips, social media, and other travel related events.

Digital Influencer Member

Australian Society of Travel Writers

January 2017 - Present (7 years 3 months)

  • Delivered presentation at Australian Society of Travel Writers 2019 Annual General Meeting.
  • Acted as a member on the SEO Panel, explaining to travel writers who have a traditional media background (media and print) how important it is to write differently to online audiences. 

Content Specalist

Allianz Partners Australia

December 2015 - October 2019 (3 years 11 months)

  • Managed content development, SEO, PR, social media, and website rebuilds.
  • Undertook website content strategy, development and deployment so that the organic traffic, brand awareness and revenue could be increased. This involved creating user centric content in different tones of voice, proofreading, a review of page titles and keywords, technical performance, as well as attracting links from internal and external websites; and contributed to public relations stories.
  • Introduced new channels for digital marketing for travel insurance, health insurance, and roadside assistance. Created and developed content for new Facebook pages which added another channel to the digital marketing strategy. The resulting campaigns increased revenue and decreased cost per acquisition.
  • Undertook three website rebuilds for travel insurance, health insurance, and roadside assistance brands which involved input into website design, usability, accessibility, and responsiveness for all devices. 

Social Media Specialist

BCM Group

April 2015 - June 2015 (3 months)

BCM is a fully independent advertising and communications agency providing services across digital, creative, channel planning, strategy and buying, research, print, art, electronic and video content production.

  • Achieved uplift in social media engagement and reach for multiple brands.
  • Developed engaging social media content for beverage, car hire, and superannuation brands and organized paid boosts to reach relevant audiences. The resulting reports identified an uplift of both reach and engagement. 

Education

Bachelor of Science (Hons), Environmental Science

James Cook University

February 1991 - November 1994 (3 years 10 months)