Antonia Can

Cherry Blossom Bakery creates and delivers wedding cakes and other celebration cakes.

• Managed and optimized AdWords accounts; reduced CPC, implemented proper account structure, and increased relevant traffic through keyword research and negative keywords; A/B split testing.
• Built SEO-optimized WordPress websites; conducted competitive keyword research to determine rankability, identified long-tail keywords and new opportunities.
• Optimized meta tags, created SEO optimized content and built links through guest posting opportunities on high DA sites.
• Used analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.
• Implemented lead capture and email marketing campaigns; created targeted landing pages and drove traffic via paid search and social.
• Created email follow-ups to drive traffic to customer’s offers and products.

• Provided digital strategy and implementation for clients.
• Structured and managed clients' AdWords campaign account.
• Built clients' sales funnels.
• Optimized ads spends by optimizing their account and taking the time to understand clients' businesses and goals.
• Conducted A/B testing for clients' ads to see which one does a better performance.
• Developed and designed WordPress websites.

• Performed data and prices change with excel and Advent software access.
• Gathered data of all sales representatives and calculated their month-to-date.
• Protected the integrity of confidential, privileged information and cash transactions.