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Archana Khatri Das

Copywriter

Archana Khatri Das

Previously from Everest Industries and Zee Media.

Archana Khatri Das is a communications professional with experience in business writing, copywriting, and developing consumer-centric content for global companies such as Everest Industries and Zee Media. She writes and edits various content, including press releases, newsletters, presentations, blogs, and other marketing collaterals. As a journalist for ten years, she has worked for publications like NewsWire18 and Hindustan Times.

Copywriting
Communications
Marketing Communications
Business Writing
Content Creation
Content Writing
Content Editing
Press Releases
Newsletters
Presentations
Blog Writing
Marketing Collateral
Journalism
News Writing
Editorial Writing
Feature Writing
Copyediting
Archana Khatri Das

Archana Khatri Das

Previously from Everest Industries and Zee Media.

Copywriter

Archana is Available for Projects

Work with Archana

Employment Highlights

Communications Outreach Manager, Corporate Social Responsibility

Everest Industries Limited

December 2019 - February 2020 (3 months)

Business News Content Specialist

Zee Media Corporation Limited

October 2015 - March 2017 (1 year 6 months)

Content Writer & Editor

Media Mosaic

February 2014 - August 2014 (7 months)

Senior Correspondent

NewsWire18

November 2009 - August 2010 (10 months)

Education Highlights

Bachelor's Degree, Journalism & Mass Communication

Benaras Hindu University

January 1999 - December 2000 (2 years)

Portfolio

content.co

How Flipkart Is Using Artificial Intelligence to Stay Ahead of Competition

INDVSTRVS

Data Harvesting and the Privacy Problematic

INDVSTRVS

Slaughterbots Ban Shift Focus to Commercial Drones

INDVSTRVS

SVOD Killing Video Tsars

INDVSTRVS

Biometrics to be Mainstream by 2020

UDGAM Fuels Startups Growth With Integrated Incubation Programme

content.co

How Flipkart Is Using Artificial Intelligence to Stay Ahead of Competition

INDVSTRVS

Data Harvesting and the Privacy Problematic

INDVSTRVS

Slaughterbots Ban Shift Focus to Commercial Drones

INDVSTRVS

SVOD Killing Video Tsars

INDVSTRVS

Biometrics to be Mainstream by 2020

UDGAM Fuels Startups Growth With Integrated Incubation Programme

Resume

Communications Outreach Manager, Corporate Social Responsibility

Everest Industries Limited

December 2019 - February 2020 (3 months)

  • Created and managed CSR promotional material for Everest Foundation, including press releases, newsletters, presentations, and other planned publications or online content for expanding visibility and presence.
  • Managed skill development projects, reporting, and documentation.
  • Coordinated with project partners and executed CSR activities in line with the approved CSR plan and proactively managed issues/challenges that may occur.
  • Planned and implemented activities under individual social responsibility.

Business News Content Specialist

Zee Media Corporation Limited

October 2015 - March 2017 (1 year 6 months)

  • Generated all forms of content that evoked emotions and interest. Work involved writing, editing, curating, and gauging traffic to each piece.
  • Measured the metrics and reader engagement using Google Analytics, thereby taking corrective action, wherever required.
  • Created business stories that met the larger goal of marketing and resulting in higher website traffic and conversions.

Content Writer & Editor

Media Mosaic

February 2014 - August 2014 (7 months)

Media Mosaic is a ZMOT (Zero Moment Of Truth) digital marketing agency that helps businesses leverage the power of digital, search, and social media.

  • Articulated the core concept of the brand through engaging content.
  • Created experiences for consumers on the digital platform by reinforcing the positioning of the brand in consumer's mind.
  • Wrote blogs, edited copies and created other marketing collaterals.

Senior Correspondent

NewsWire18

November 2009 - August 2010 (10 months)

NewsWire18 is a real-time news and market data platform company in India.

  • Thrived in fast-paced breaking news environment.
  • Covered Indian and global commodities market as the primary domain and followed futures and spot market; track production, exports/imports of agro/plantation commodities, government policies, and regulatory developments in the sector.

Senior Correspondent

HT Media Limited

July 2007 - April 2009 (1 year 10 months)

  • Remained on top of the news coverage tracking developments in small and medium enterprises and telecommunications space.
  • Closely followed regulatory developments, business strategies, future plans, financial information, and emerging technologies and trends in the two sectors.

Education

Bachelor's Degree, Journalism & Mass Communication

Benaras Hindu University

January 1999 - December 2000 (2 years)