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Azmeera Mokhtar-Hansen

Azmeera Mokhtar-Hansen

Digital Marketer

Previously from Udemy & Autodesk.

Azmeera Mokhtar-Hansen is a digital marketer with experience working with B2C and B2B companies across a wide range of industries. Her expertise includes building campaign strategy and execution, email, push and web, product marketing, experimentation and A/B testing, market research, data analytics, insight and analysis, and lead generation. She has worked as a consumer marketing manager at Udemy and customer engagement and insights manager at Autodesk.

Digital Marketing
B2B Marketing
B2C Marketing
Campaign Strategy
Email Marketing
Product Marketing
A/B Testing
Market Research
Data Analytics
Analysis and Reporting
Lead Generation
Landing Page Optimization
Paid Media
SEO
SEM
Strategic Planning
User Acquisition
User Retention
Demand Generation
Content Marketing
Social Media Marketing
PPC
Marketing Automation
Azmeera Mokhtar-Hansen

Azmeera Mokhtar-Hansen

Previously from Udemy & Autodesk.

Digital Marketer

Azmeera is Available for Projects

Work with Azmeera

Employment Highlights

Digital Marketing Consultant

Independent

March 2020 - Present (1 year 6 months)

Digital Marketing Manager

ByProxie

May 2019 - February 2020 (9 months)

Consumer Marketing Manager

Udemy

October 2017 - May 2019 (1 year 7 months)

Customer Engagement & Insights Manager

Autodesk

August 2015 - January 2017 (1 year 5 months)

2 More Entries

Education Highlights

BBA, Management Information Systems & Marketing

Northeastern University, Boston, MA

September 2001 - June 2004 (2 years 9 months)

Resume

Digital Marketing Consultant

Independent

March 2020 - Present (1 year 6 months)

  • Worked with B2C and B2B companies across a wide range of industries.
  • Utilized cutting-edge tools and growth marketing strategies to solve complex digital marketing problems through cross-channel integrated marketing strategies.

Digital Marketing Manager

ByProxie

May 2019 - February 2020 (9 months)

ByProxie (acquired by DionyMed) is a marketing agency that provides holistic marketing strategies and programs, delivering tailored marketing solutions with the technology to exceed performance goals and prove ROI.

  • Grew customer acquisition for client’s direct-to-consumer e-commerce cannabis delivery platform by 150% in three months by improving web, leveraging SEO and digital marketing; redefined customer journey communications.
  • Led the online marketing channels, including but not limited to digital, SEO/SEM, email (automated and planned promos), affiliates, lifecycle marketing via Klaviyo and Hubspot, which resulted in over 100% MoM revenue increase.
  • Defined segmentation and target market for optimized brand positioning; reaching the right customers at the right time; increased first orders by over 100% and average order value (AOV) by over 65%.
  • Developed, launched, and optimized campaigns and content that drove awareness, conversion, and engagement.
  • Built and implemented lifecycle marketing strategies across owned channels (email, SMS, onsite) while optimizing paid channels (programmatic, display, referral, affiliate) with continuous testing and optimization.
  • Compiled and built analytical reporting framework for ongoing marketing campaigns, using Google Analytics and Mode, tracking and clearly communicating performance and recommendations, to sales and executive leaders.
  • Managed in-house teams, third-party partnerships and agencies that maximized online marketing channels; driving high customer acquisition and retention, and increased revenue generation.

Consumer Marketing Manager

Udemy

October 2017 - May 2019 (1 year 7 months)

  • Strategized and executed cross-channel marketing plans that delivered key business results (over 40% YoY revenue growth in FY18), through personalized relevant customer messaging and cohesive multi-channel experience.
  • Launched effective segmentation and omnichannel strategies by leveraging RFM, LTV, demographic and user behavior data, prioritizing end-to-end digital customer experience that increased repurchase by 70%.
  • Partnered with user research and data science teams to uncover insights, developed rigorous hypothesis-based A/B testing and experiments that optimized campaigns, improved messaging and campaign performance.
  • Continually tested new concepts and programs to deepen the engagement with new and existing customers.
  • Successfully structured new projects, organized new processes for efficiency, and developed resources that ensured cross-channel successes. Increased MQL lead gen performance by 50%, surpassing targets through close partnership with Udemy for Business Sales team, with campaigns created using Responsys and Salesforce.
  • Developed and implemented best-in-class integrated marketing strategies and lifecycle programs that grew the customer base by 60%; analyzed conversion, engagement, return rate, and behavior drove high return rate.
  • Partnered with product and engineering; built tools which improved marketing automation by building personalized marketing campaigns at scale.

Customer Engagement & Insights Manager

Autodesk

August 2015 - January 2017 (1 year 5 months)

  • Successfully built the customer expert user-generated content marketing program; highlighting posts, videos, designs from partners and end-users, published within internal platforms, email, user community and social media.
  • Managed digital content sharing strategy and schedule resulting in increased readership, engagement, and customer participation. MoM visit jumped by 50%; new visitors increased by 45%, followers grew by 35%.
  • Steadily grew user community’s new membership by 35% through strategic web content strategy, including email push campaigns, webinars, video blogs, and online amplification efforts.
  • Conducted research and utilized customer data to create effective customer journey maps that identified pain points and areas of improvement, resulting in an improvement of customer engagement by 42%.
  • Established KPIs and metrics to track campaign performance; analyzed customer data, developed reports and dashboards providing visibility into customer engagement on new launches and initiatives.
  • Shared customer feedback with sales, marketing, product management, and support teams; increasing MoM customer satisfaction ratings by 18% and increasing feature usage by 23%.
  • Created a closed-loop reporting process on customer insights from web, social media, and user community that informed and influenced sales, marketing, product, and support in their strategies.

Program Marketing Manager

Intrax

June 2013 - July 2015 (2 years 1 month)

Intrax is a global company that provides high quality educational, work, and volunteer programs that connect people and cultures.

  • Implemented successful integrated global marketing campaigns; digital, social media, print and event marketing, delivering over 100% increase in leads and over 30% increase in conversion.
  • Owned automated email marketing channel from start to finish; scope, segmentation, campaign development, content strategy, A/B testing, creative design, list management, implementation, and performance analysis using Google Analytics, Salesforce, and Marketo.
  • Spearheaded landing page and website overhaul projects; from wireframing, layout to implementation. Conducted competitive research that improved traffic through improved SEO, UI and UX design; exceeded goals by 50%.
  • Communicated across channels on technical and creative details to develop and manage program schedules, requirements, budgets, forecasting, deliverables while managing expectations.

Marketing Analyst

Grass Valley

February 2012 - April 2013 (1 year 2 months)

  • Supported strategic sales planning efforts; gathered, compiled, and analyzed statistical data, built out reports on sales trends using competitive data, latest performances, primary research and industry reports, shared insight.
  • Identified effective marketing opportunities; analyzed market conditions, measured existing efforts and monitored ROI, obtained budget increase for targeted campaigns that improved conversion by 25%.
  • Aligned cross-org and regional marketing plans; drove consistent messaging and execution; collaborated with sales, marketing, and engineering teams to create effective marketing collaterals that increased demand.

Education

BBA, Management Information Systems & Marketing

Northeastern University, Boston, MA

September 2001 - June 2004 (2 years 9 months)