Manisha Tolani

• Partnered in strategizing and planning full fiscal overarching media strategy for clients.
• Managed digital performance marketing channels including paid search, affiliate marketing, performance display both remarketing and prospecting, paid social such as Facebook and Instagram, email marketing, and search engine optimization.
• Coordinated and proofread all communications ensuring consistent messaging.
• Handled creative development for cross-category digital media including paid social and display ads and other online retailer accounts to align co-branded content.
• Identified and grew a digital audience through an iterative, data-driven test-and-learn approach.
• Worked closely with Head of Marketing to devise go-to-market strategy including branding, product positioning, and launch.
• Managed product packaging design, compliance, digital advertising budgeting, strategy, and e-commerce setup.
• Monitored monthly budgets related to digital marketing efforts.
• Learned and implemented a chat-bot conversion strategy that increased sales and set a 5 minute, 100% response rate. 
• Delivered analysis of media marketing campaigns and initiatives.
• Directed and photographed product photo-shoots for brand creative assets and for ongoing communication efforts.
• Developed successful marketing campaigns to grow sales and identified KPIs that tested digital creative engagement, click-through, and conversions.
• Oversaw and enhanced social accounts, and drove traffic to websites or place of business.
• Determined relevant influencers and negotiated campaign terms based on brand strategy.

HerLaunch is a creative studio that helps women founders grow their business and serves as a tool to stay connected and learn from successful women in business.

• Designed clients' entire web experience.
• Coordinated, managed, and proofread all communications projects including website, paid and organic social media, paid search ad copy - ensuring consistent messaging.
• Managed creative development for cross-category digital media, including paid social and display.
• Created go-to-market strategy including branding, product positioning and launch.
• Developed product management around packaging design, compliance, digital advertising budgeting and strategy, and e-commerce setup.
• Implemented chat bot conversion strategy that increased sales and set a 5 minute, 100% response rate.
• Directed and photographed product photoshoots for brand creative assets and ongoing communication efforts.
• Established key performance metrics that tested digital creative engagement, click-throughs, and conversions.
• Manage and enhance social accounts and drove traffic to websites or place of business.
• Identified relevant influencers and negotiated campaign terms based on brand strategy.

Wired Island International is a boutique PR and digital marketing agency specializing in B2B tech brands.

• Maintained a favorable image and increased US awareness for international clients.
• Researched relevant reporters, craft media pitches, and outreach.
• Designed info-graphic and fact sheets for clients.
• Developed project management around website refresh including the design of rebrand, content development and organization, and site build.

Jai’s is a luxury duty-free store offering fine watches, jewelry, and fragrances based out of Turks And Caicos Islands.

• Managed all media across social, search and print programs.
• Crafted creative campaigns centered on increasing store traffic.
• Maintained relationships with high-end brands, including David Yurman, Gucci, and Chanel, ensuring brand guidelines were met and partnered to host creative holiday events, maximizing all marketing programs.
• Designed nationwide tourism print ads.
• Attended convention shows and assisted in merchandise planning and buying.
• Trained in motivating sales associates, managing teams, and planning for high season.
• Developed project management around new shopping bags - sourcing, design, and communication.
• Outlined all store signage, event banners, transparencies, digital media for Whatsapp platform, and raffle tickets for giveaways and charitable donations.
• Coordinated and designed annual holiday catalog for a luxury retailer, including the gathering of brand assets, layout, and print.

MassChallenge is a non-profit, global, zero-equity startup accelerator aiming to strengthened the global innovation ecosystem by accelerating high-potential startups across all industries, from anywhere in the world.

• Created the social entrepreneurship department at MassChallenge.
• Organized two 8-hour intensive bootcamp series targeted for underserved entrepreneurs in the Greater Boston Area, concluding with a pitch competition.
• Coordinated food and drink for over 60 people, programming design and schedule, and runner day of the event.
• Launched an Innovation RoundTable Discussion with community leaders, industry experts, mentors, and startup founders to discuss important topics surrounding inclusive entrepreneurship.

• Was 1st Place on Emerson Pitch Competition and granted with $5,000.