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Babar Khan Javed

Babar Khan Javed

Former technology editor at Haymarket Media Group.

Babar Khan Javed is a technology editor with over 15 years of leading B2C, B2B, and B2E communications and adoption for digital transformation initiatives. He was a correspondent for Branding In Asia, where he covered the JAPAC advertising industry, including technology companies (Facebook, Google, Amazon) and AdTech firms (AdColony, IAS, MGID). At Haymarket Media, he produced stories on the advertising and marketing technology landscape in the APAC region. Babar was also a technology correspondent for CIO Middle East, reporting MENA region news pertaining to IT trends, CIO/CTO moves, new technology partnerships, and covered the annual GITEX 2019.

Technology Editor
Technology Writing
Technology Content
Journalism
Article Writing
Digital Strategy
E-Commerce Strategy
Data Journalism
Data Visualization
Event Hosting
Panel Moderation
B2B Marketing
Marketing Technology
Advertising Technology Content
Fintech Content
Blockchain
Machine Learning
Thought Leadership Content
Campaign Management
Brand Management
Babar Khan Javed

Babar Khan Javed

Former technology editor at Haymarket Media Group.

Babar Khan is Available for Projects

Work with Babar Khan

Employment Highlights

Editor-in-Chief

Substack

June 2020 - Present (3 years 10 months)

Correspondent

Branding In Asia

August 2018 - August 2020 (2 years 1 month)

Technology Correspondent

CIO Middle East

August 2019 - August 2020 (1 year 1 month)

Technology Editor, Campaign Asia-Pacific

Haymarket Media Group

June 2017 - August 2018 (1 year 3 months)

Education Highlights

Specialist Diploma, Public Affairs

Chartered Institute of Public Relations

September 2020 - April 2021 (8 months)

Mini MBA, Marketing

Mark Ritson at Marketing Week

April 2018 - July 2018 (4 months)

Executive Education, Marketing Management

IMD Business School

February 2018 - April 2018 (3 months)

Squared Online - Digital Strategy Program, -

Google Digital Academy

March 2016 - August 2016 (6 months)

Portfolio

CMSWire.com

[Content Marketing] [Ghostwriting] Why Amazon Acquired Souq.com

Entrepreneur

[Content Marketing] [Ghostwriting] Five Key Elements That Define Memorable Brands

Profit by Pakistan Today

[#Strategy] What the frenzy over Clubhouse reminds us about brand strategy

Profit by Pakistan Today

[#AdTech] When GDPR increased Google's market concentration

Profit by Pakistan Today

[#AdTech] Are advertisers prepared to break-up with iOS customers in 2021?

Profit by Pakistan Today

[#AdTech] Is the advertising industry ready for the cookie erosion?

CMSWire.com

[Content Marketing] [Ghostwriting] Why Amazon Acquired Souq.com

Entrepreneur

[Content Marketing] [Ghostwriting] Five Key Elements That Define Memorable Brands

Profit by Pakistan Today

[#Strategy] What the frenzy over Clubhouse reminds us about brand strategy

Profit by Pakistan Today

[#AdTech] When GDPR increased Google's market concentration

Profit by Pakistan Today

[#AdTech] Are advertisers prepared to break-up with iOS customers in 2021?

Profit by Pakistan Today

[#AdTech] Is the advertising industry ready for the cookie erosion?

Resume

Editor-in-Chief

Substack

June 2020 - Present (3 years 10 months)

Substack is an online platform that provides publishing, payment, analytics, and design infrastructure to support subscription newsletters.

  • Produced B2C and B2B demand generation case studies.
  • Chronicled an era of upheaval in the ad industry by delivering scoops on the client strategies of WPP, Publicis, Omnicom, IPG, Dentsu, and independent agencies.
  • Mined the worlds of data brokers and ad technology companies for stories on the promise and the perils of using data to target consumers with ads.
  • Helped readers understand how that data is collected, shared and put into action, and examined the implications for consumers and the companies that dominate online advertising.
  • Utilized secondary research databases, such as Bloomberg, Thomson Research, and Reuters, to build segments and identify marketing opportunities, present key findings in analyst briefings to clients - focused around Knowledge as a Service - advising on B2B GTM strategy for TMT companies entering the ASEAN region for the first time.

Correspondent

Branding In Asia

August 2018 - August 2020 (2 years 1 month)

Branding In Asia is a magazine that provides the latest branding, marketing, and advertising trends in Asia.

  • Covered the JAPAC advertising industry, including technology companies (Facebook, Google, Amazon), advertising agencies (S4 Capital, Omnicom, WPP), and AdTech firms (AdColony, IAS, MGID).
  • Produced and reported stories of how the C-suite successfully deploys AdTech, IoT, the blockchain, machine learning, computer vision, NLP, neural networks, and self-driving assets.
  • Focused on themes such as fintech, telecommunications, e-commerce, CPG, and pricing.

Technology Correspondent

CIO Middle East

August 2019 - August 2020 (1 year 1 month)

CIO Middle East, from IDG, is a specialized publication for enterprise CIOs and business technology executives across the Middle Eastern region.

  • Considered as the first freelancer reporting MENA region news pertaining to IT trends, CIO/CTO moves, new technology partnerships, and covered the annual GITEX 2019 for the publication.
  • Broke the news about AWS data centers and the regulatory challenges faced by cloud computing providers in the region.
  • Covered numerous CISO and CTO level case studies pertaining to security, product development, and software development cycles, including the use of Agile and Scrum.

Technology Editor, Campaign Asia-Pacific

Haymarket Media Group

June 2017 - August 2018 (1 year 3 months)

  • Covered the advertising and marketing technology landscape in the APAC region, with extensive event hosting and panel moderation duties at Campaign 360 and Spikes Asia.
  • Developed an understanding of the dynamics of the marketing communications community in Asia, enabling the identification of stories that are of value to professionals in terms of tech strategy and the most innovative brands and businesses.
  • Authored 290 articles in 15 months.

General Manager, B2B Marketing

Centric DXB

October 2016 - May 2017 (8 months)

Centric is a full service digital agency with in-house capability of branding, creative design, content, technology, implementation, and marketing. 

  • Led communications to place the agency thought leadership in tier 1 publications such as Entrepreneur, AdAge, CMSwire, e27, Yahoo Singapore, and many more.
  • Managed the editorial strategy for "Insights" and external PR, helping the CEO and directors share their perspectives and ideas in the context of issues that matter most to marketers.
  • Improved the quality of leads within six months.
  • Wrote and edited columns and op-ed pieces with or on behalf of key management.

Chief Marketing Officer, MENAP

Ephlux

October 2013 - December 2014 (1 year 3 months)

Ephlux is an agile consulting and technology services company that provides application, integration and marketing services to enhance customer experience.

  • Headed B2B lead generation campaigns for a SaaS tool aimed at CMO's looking to maximize advertising effectiveness. The campaigns had a 25x ROMI with primary focus on content marketing driven by LinkedIn, Quora, and Reddit.
  • Signed on Rocket Internet for an investor relations focused PR drive around their Carmudi venture, featuring on LinkedIn Pulse, Future CMO and the main site.

Education

Specialist Diploma, Public Affairs

Chartered Institute of Public Relations

September 2020 - April 2021 (8 months)

Mini MBA, Marketing

Mark Ritson at Marketing Week

April 2018 - July 2018 (4 months)

Executive Education, Marketing Management

IMD Business School

February 2018 - April 2018 (3 months)

Squared Online - Digital Strategy Program, -

Google Digital Academy

March 2016 - August 2016 (6 months)