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Beatriz Opitz

Beatriz Opitz

Content Strategist

Previously from Nokia, Saatchi & Saatchi, and Publicis Groupe.

Beatriz Opitz has over 12 years of international experience in marketing and advertising, both B2B and B2C. She specializes in digital communications for global brands, content localization, content strategy, digital marketing implementation, SEO, SEM, and data semantics. Her experience includes working as an online editor-in-chief at Nokia and copywriter at Publicis Groupe. At Saatchi & Saatchi, she created digital content and optimized web and social media for Procter & Gamble brands such as Olay, Tide, Ariel, Pampers, and Luvs. In 2006, she won a gold award for a digital campaign for Latin Stock.

Digital Marketing
Content Strategy
Digital Advertising
B2B Marketing
B2C Marketing
Digital Communications
Branding Communications
Content Localization
Copywriting
Advertising Copy
Content Creation
Content Marketing
SEO
SEM
Data Analysis
Digital Content
Social Media Optimization
Digital Campaign
Campaign Development
Beatriz Opitz

Beatriz Opitz

Previously from Nokia, Saatchi & Saatchi, and Publicis Groupe.

Content Strategist

Beatriz is Available for Projects

Work with Beatriz

Employment Highlights

Senior Digital Content Editor & Communications Expert

Independent

February 2019 - Present (2 years 2 months)

Market Researcher

suAzio Consulting

April 2019 - June 2019 (2 months)

Online Editor-in-Chief

Nokia

March 2017 - February 2019 (1 year 11 months)

Creative Copywriter

Saatchi & Saatchi Budapest

January 2015 - February 2017 (2 years 1 month)

1 More Entries

Education Highlights

Language Course

University of Antwerp, Belgium

March 2019 - July 2019 (4 months)

Bachelor of Arts

Universidad Central de Venezuela

September 2000 - May 2005 (4 years 8 months)

Resume

Senior Digital Content Editor & Communications Expert

Independent

February 2019 - Present (2 years 2 months)

  • Helped global companies to diagnosis digital communication gaps, improve lead generation, and increase business conversion rates through quality and relevant content.
  • Covered content for web environment and social media channels, including content strategy from design to execution.
  • Utilized CMS (WordPress, Drupal, Gather Content); Asana, Wrike and Trello; GPR requirements; Google Analytics.

Market Researcher

suAzio Consulting

April 2019 - June 2019 (2 months)

suAzio consulting is an international marketing consultancy firm dedicated to the life science industry.

  • Researched, collected, and consolidated data from the healthcare industry in the Spanish market (Europe) via inbound and outbound calling technique.
  • Covered areas of research included feedback from target audience's perception on new products prior market launch; customer experience on existent products; user experience feedback on various services and products related to the healthcare industry.

Online Editor-in-Chief

Nokia

March 2017 - February 2019 (1 year 11 months)

  • Developed and managed online global editorial plans with cross company coordination and governance for websites across the business.
  • Ensured creative agencies are delivering the web materials timely, and up to the right quality standards.
  • Drove engaging online content that consistently reflects Nokia corporate positioning and brand identity. Developed guidelines for content creation for digital campaigns and marketing hub pages.
  • Provided support to drive top leadership projects.
  • Handled senior stakeholder’s requests and expectations.
  • Provided understanding of budget scope for projects.
  • Project managed a new section in the website. First to have (in the context of the current website) video featured at the top marquee. Content that reflects the heart of the brand innovation and disruptive ways of working. https://www.nokia.com/en_int/innovation.
  • Designed and project managed a personalized tool/app for content planning across business and channels.
  • Used tools like Outlook, Word, Excel, Internet, Intranet, Facebook, LinkedIn, YouTube, Twitter, Google tools, Google Analytics, RAMP, and Yammer. 

Creative Copywriter

Saatchi & Saatchi Budapest

January 2015 - February 2017 (2 years 1 month)

  • Created digital content and optimized web and social media. Mainly worked in English, and sometimes also in Spanish.
  • Wrote headlines and articles communicating the product benefits and making sure the brand identity and its tone of voice were always consistent.
  • Worked as part of a creative team; developed creative concepts for digital campaign executions, including Facebook videos and cinemographs, posts, banners, YouTube pre-rolls, and other social media and digital executions.
  • Managed content digital localization and wrote from scratch or translated articles for web content.
  • Clients: Procter & Gamble brands such as Olay, Tide, Ariel, Pampers, and Luvs.

Credit Analyst

Celanese Budapest

April 2011 - December 2014 (3 years 8 months)

  • Made decisions about customer credit applications using a range of criteria, including purpose of application, credit viability, customer payment history, and customer credit-worthiness.
  • Reported to the business' senior members and sales department. 

Education

Language Course, Dutch

University of Antwerp, Belgium

March 2019 - July 2019 (4 months)

Bachelor of Arts, Hispanic Liguistics, Literature, Creative Writing & Research

Universidad Central de Venezuela

September 2000 - May 2005 (4 years 8 months)