Ben Güthlein

Ben has experience running paid acquisition campaigns across websites and mobile apps for various clients:

As an online marketing lead (Google Ads and paid social) for LoanLink:

• Restructured the existing Google Search and Display campaigns and optimized structure, landing pages, bidding and ad copy and creatives. This resulted in an 50% increase in conversions as well as a 57% decrease in CPL.
• Built marketing reporting from scratch; aggregated data from advertising channels and GA into neat, insight-focused data studio dashboards.
• Optimized conversion and audience tracking in GA and GTM.
• Set up of social advertising infrastructure and running audience testing.

As a performance marketing director (B2B lead generation) for CodeControl:

• Led B2B lead generation strategy in paid online marketing channels (Google Search, Facebook, Instagram, and LinkedIn), including KPI definition, campaign setup, tracking, reporting, landing page creation and integration with the company's CRM (Salesforce).
• Optimized the lead funnel in collaboration with sales in order to improve lead conversion.

As a mobile marketing consultant for Reading Trainer (education app):

• Consulted for the relaunch of the app, including performance marketing strategy, tracking, and ASO.

As a Facebook and Instagram Ads specialist for Vagamond:

• Acquired test users for the mobile app via Facebook and Instagram exceeding the target numbers by 68%.
• Defined and delivered key success factors such as A/B testing creatives and landing pages as well as a refined audience targeting strategy.

As a interim head of performance marketing for WeShare by Volkswagen:

• Built the mobile performance marketing from scratch, including launch strategy, partner integration, tracking and attribution, as well as campaign setup and reporting.

letgo, recently named one of Europe's "Hottest Startups"​ by Wired, is the US-based fastest growing mobile marketplace to buy and sell.

• Led global paid search marketing efforts and directly managed a 7-digit monthly advertising budget.
• Managed relationships to partners and guaranteed engagement in custom advertising solutions, customized reporting, and marketing innovations.
• Developed and successfully implemented the transition strategy to machine learning-based mobile user acquisition on Google Ads.
• Designed and effectively implemented all digital campaigns for the company's progressive web app to generate web traffic.

• Scaled conversions from paid search twice-fold boosting letgo to become the second fastest growing app in the US in 2016 to 2017.
• Pioneered in advertising with Apple search ads and successfully harnessed the first-mover advantage in acquisition cost at scale.
• Hacked Bing and Yahoo Search campaign setup for app install use.
• Negotiated with, integrated, and managed various ad networks, native display and video platforms.

HomeToGo is a meta-search engine for vacation rentals aiming to help people in finding a vacation rental easier than ever.

• Built and scaled Google Ads and Bing accounts across 7 countries and languages with over 10 million keywords, and high 6-digit monthly ad spend exceeding ROI and volume goals.
• Established remarketing and dynamic retargeting campaigns on Google Display and Criteo driving significant revenue from returning users.
• Built up Facebook pages and advertising campaigns from scratch across markets and accumulated over 50,000 followers in less than 8 months.

Nestpick is an aggregator platform for the midterm rental of furnished apartments in Berlin.

• Powered the company's expansion to 8 countries by creating SEO-focused website content across 5 languages and optimizing organic search visibility. 
• Conducted keyword research to guide content teams, reviewed technical SEO issues and recommended fixes.
• Optimized website content, landing pages and paid search copy and collected data and report on traffic, rankings and other SEO aspects.

• Ranked within 92nd percentile.
• Specialized in Marketing, International Management, Intercultural Business Communication and Market-based Business Management.
• Was associated in Erasmus Student Network and acted as a tutor for international students.

• Took 1-year study abroad program at E.J. Ourso College of Business.
• Was connected with LSU Soccer and LSU University Recreation.