Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Ben Güthlein

Ben Güthlein

Marketing Specialist

Performance marketing for letgo & HomeToGo.

Ben Güthlein is a performance marketing expert who has spearheaded a variety of paid search marketing projects, dynamic retargeting campaigns, developed SEO-focused websites and optimized organic search visibility for eCommerce and B2C businesses. He specialized in search engine marketing, social media advertising and programmatic display and native ads and is well versed in numerous web tools including SEMrush, Criteo, JIRA, Adfrence, and Adobe Media Optimizer. At letgo, Ben scaled conversions from paid search twice-fold which shaped the company to become the 2016-2017 second fastest growing mobile app in the US.

Landing Pages
Conversion Rate Optimization
Bing Ads
Google Analytics
Marketing Automation
Pay Per Click
Pinterest Marketing
Search Engine Marketing (SEM)
YouTube Marketing
AB Testing
Facebook Ads
Native Advertising
Paid Search
Paid Social
Social & Digital Campaign Management
Instagram Ads
Twitter Ads
Google Ads
ROI Analysis
Programmatic Display
Data Analysis
User Acquisition
Apple Search Ads
Yahoo Ads
Yandex Ads
Snapchat Advertising
App Store Optimization
SEMrush
Criteo
Amazon Ads
Ben Güthlein

Ben Güthlein

Performance marketing for letgo & HomeToGo.

Marketing Specialist

Ben is Available for Projects

Work with Ben

Employment Highlights

Performance Marketing Specialist

Independent

January 2019 - Present (2 years 10 months)

SEM Lead

letgo

June 2017 - May 2019 (2 years 11 months)

User Acquisition Manager

letgo

July 2016 - June 2017 (1 year 11 months)

Online Marketing Manager

hometogo

February 2015 - July 2016 (1 year 5 months)

1 More Entries

Education Highlights

Master in Business Administration and Intercultural Management

Friedrich-Schiller-University of Jena

September 2007 - May 2013 (6 years 8 months)

Business Administration and Economics

Louisiana State University

August 2009 - May 2010 (1 year 9 months)

Resume

Performance Marketing Specialist

Independent

January 2019 - Present (2 years 10 months)

  • Acquired test users for the mobile app via Facebook and Instagram and A/B testing landing pages at Vagamond.
  • At WeShare by Volkswagen, Ben built the mobile performance marketing from scratch, including launch strategy, partner integration, tracking and attribution as well as campaign setup and reporting.

SEM Lead

letgo

June 2017 - May 2019 (2 years 11 months)

letgo, recently named one of Europe's "Hottest Startups"​ by Wired, is the US-based fastest growing mobile marketplace to buy and sell.

  • Led global paid search marketing efforts and directly managed a 7-digit monthly advertising budget.
  • Managed relationships to partners and guaranteed engagement in custom advertising solutions, customized reporting, and marketing innovations.
  • Developed and successfully implemented the transition strategy to machine learning-based mobile user acquisition on Google Ads.
  • Designed and effectively implemented all digital campaigns for the company's progressive web app to generate web traffic.

User Acquisition Manager

letgo

July 2016 - June 2017 (1 year 11 months)

  • Scaled conversions from paid search twice-fold boosting letgo to become the second fastest growing app in the US in 2016 to 2017.
  • Pioneered in advertising with Apple search ads and successfully harnessed the first-mover advantage in acquisition cost at scale.
  • Hacked Bing and Yahoo Search campaign setup for app install use.
  • Negotiated with, integrated, and managed various ad networks, native display and video platforms.

Online Marketing Manager

hometogo

February 2015 - July 2016 (1 year 5 months)

HomeToGo is a meta-search engine for vacation rentals aiming to help people in finding a vacation rental easier than ever.

  • Built and scaled Google Ads and Bing accounts across 7 countries and languages with over 10 million keywords, and high 6-digit monthly ad spend exceeding ROI and volume goals.
  • Established remarketing and dynamic retargeting campaigns on Google Display and Criteo driving significant revenue from returning users.
  • Built up Facebook pages and advertising campaigns from scratch across markets and accumulated over 50,000 followers in less than 8 months.

SEO Content Manager

Nestpick

September 2014 - February 2015 (5 months)

Nestpick is an aggregator platform for the midterm rental of furnished apartments in Berlin.

  • Powered the company's expansion to 8 countries by creating SEO-focused website content across 5 languages and optimizing organic search visibility. 
  • Conducted keyword research to guide content teams, reviewed technical SEO issues and recommended fixes.
  • Optimized website content, landing pages and paid search copy and collected data and report on traffic, rankings and other SEO aspects.

Education

Master in Business Administration and Intercultural Management, Business Administration, Marketing

Friedrich-Schiller-University of Jena

September 2007 - May 2013 (6 years 8 months)

  • Ranked within 92nd percentile.
  • Specialized in Marketing, International Management, Intercultural Business Communication and Market-based Business Management.
  • Was associated in Erasmus Student Network and acted as a tutor for international students.

Business Administration and Economics, Marketing

Louisiana State University

August 2009 - May 2010 (1 year 9 months)

  • Took 1-year study abroad program at E.J. Ourso College of Business.
  • Was connected with LSU Soccer and LSU University Recreation.