Bianca Smith

Bianca has experience working with tech, e-commerce, healthcare, retail, and NFP organizations across Australia, the United States, and Canada.

As a content producer for MYOB:

• Optimized the MYOB website and content using Adobe Experience Manager/AEM, UX copywriting, and customer-driven analytics.
• Delivered an uplift website project using AEM:

As a content and community marketing manager for Riot Art & Craft:

• Created content to increase brand engagement and sales for the art and craft online retailer.

As a content marketing specialist for CBM Australia:

• Helped the international aid organization with social media, website production, and blog.

As a content producer for AIA Australia:

• Hired, via Aquent, for a project-focused contract migrating content with the life and health insurance company's Australian operations.

As a content and communications manager for Good Shepherd Microfinance:

• Hired to increase loan volumes using digital marketing for a not-for-profit organization providing no and low-interest loans to people on low incomes.
• Used digital marketing to help the organization achieve the highest loans issued.
• Grew organic social media reach to 30% of followers.
• Increased SEO performance over four sites.

As a content specialist for MultiCare:

• Supported internal communications.

As a content manager for ThriftBooks:

• Hired via The Creative Group to be the house blogger and social media writer increasing social media engagement and site sales.