Simond Chew

• Assisted creative agencies including EG+, Digitas, R/GA, Ogilvy, JWT, Publicis, TSLA, GTB Shanghai, and Civilization Shanghai, with local, and regional campaigns and pitches.

• Supervised an art director and a designer.
• Oversaw and provided art direction and design for the HSBC global and regional campaigns across Asia-Pacific. Coordinated with different stakeholders on regional and global projects.
• Oversaw the development of the HSBC 150th Anniversary Augmented Reality Banknote Mobile App and completed it within three (3) months. It became the No. 1 app in the Hong Kong App Store and the banknote received more than 8 million subscriptions.
• Conceptualized, designed and art directed the integrated advertising campaign that led users to download the HSBC AR Mobile App.

• Supervised a team of four creatives.
• Provided creative direction for Wyeth and Illuma infant nutrition formula, Metro Group, and Standard Chartered Bank.

• Supervised a team of six creatives.
• Provided creative direction for Huggies, Coke Beverages (Yuan Ye Tea, Sokenbicha), Unilever (Dove), and Dumex.

• Supervised a team of two creatives.
• Provided creative and art direction for Invidia, and NCPG (National Council for Problem Gambling).

• Supervised a team of two creatives.
• Provided creative and art direction for Martell VSOP, Haagen Dazs, Visa, Sentosa, Resorts World, Suntec, and UNICEF.
• Created and launched Martell VSOP “The Ultimate Start-up Space” which generated a 40% increase in the search traffic for Martell and $597,000 of free PR coverage.
• Conceptualized, designed and art directed the Martell VSOP "The Ultimate Start-up Space" integrated advertising campaign, as well as overseeing the design and development of the campaign microsite.
• Achieved new business wins including Martell VSOP, Haagen Dazs, and Resorts World.

• Provided art direction and design for HSBC, Nestle Ice-cream, Ford Motor Company, LG Electronics, Hi-5 Bread, Great Eastern Insurance, Extra Joss Energy Drink, and Celcom/Vodafone.
• Achieved new business wins including Tourism Malaysia (Middle-East and India Markets), Great Eastern Insurance, and Extra Joss Energy Drink (Southeast Asia Market).

• Provided art direction and design for Tiger Beer, ABC Extra Stout, Pfizer, Keppel Land, Emirates Airlines, KFC, Pizza Hut, Visa, and Mitsubishi Motors.

• Provided art direction and design for Singtel, IBM, APL, and Citibank.
• Won the agency’s first Cannes Silver Lion for Direct.

• Provided art direction and design for HBO, Epson, and Harmony Telecommunications.

A six-month full-time User Experience Design immersive program, supported by SGUnited SkillFuture, that focused on:

• Design Thinking/Human-Centered Design Methodologies.
• User Experience Design: User Research, Problem Statements, Value Proposition, Information Architecture, Affinity Mapping, User Persona Development, Empathy Mapping, Customer Journey Mapping, User Scenarios, Use Cases, Wire Frames, User Flow Development and Prototyping.
• User Interface Design and Product Management.

Graduated with Distinction