Chirag Agarwal

Exam 18 is an educational marketplace where high school tutors can sell class notes based in Mumbai, India.

• Secured Angel Funding of $75,000 in 2014 to automate business operations.
• Developed successful partnerships with printing houses, order fulfillment centers and payment gateway providers to scale and improve overall efficiency of day to day activities.
• Designed e-commerce website and integrated with 3rd party CRM tools, accounting software, shipment tracking and advertising platforms such as Google AdWords, Facebook Ads, and web-affiliates.
• Managed a successful marketing and advertising team, generating more than $210,000 in revenues with 14,000 total sales and 38% annual growth rate.
• Authored and co-authored various high school test preparation books featured in libraries at some of India’s top high schools.

• Led global marketing operations at GLG under central revenue marketing team and reported to vice president, revenue marketing.
• Worked as the primary administrator for Marketo instances and responsible for building entire marketing tech-stack.
• Migrated daily, weekly, and monthly campaigns from in-house ESP to Marketo and set up dynamic feeds to provide personalized recommendations to clients.
• Managed a team of data analysts to ensure data integrity and regular refresh of leads/prospects database on Salesforce. Also, spearheaded data de-duplication efforts, auto-email validation, and enrichment.
• Implemented Siftrock, an email response automation tool with Marketo integration to save hours of manual routing done every week to client relationship managers.
• Designed and coded high performing and responsive Marketo emails and landing page templates and tested with Litmus.
• Initiated and managed email campaigns for EMEA and APAC and coordinated with on-site marketing specialists to plan campaigns, implement them and report to the team.
• Handled SalesLoft as a co-administrator and oversaw integration with Salesforce.
• Liaised with product managers and developers for custom integration of Marketo with GLG’s homegrown client engagement platform.
• Oversaw migration of GLG corporate website from static website to WordPress; configured Marketo Munchkin tracking and integrated Marketo forms for lead capture.

Voxy is an online English solution providing educational institutions and corporations with a personalized language curriculum, adaptive web and mobile technology, and best-in-class support.

• Acted as a primary architect for Voxy’s marketing and sales enablement systems, inbound/outbound campaigns, performance metrics, and corporate website. 
• Drove lead generation and ABM campaigns with comprehensive nurturing program, advanced scoring models, multi-touch attribution and event marketing for prospects in North America, LatAm, and Europe.
• Managed all data and platform integrations within the Voxy marketing stack. Also, established tiered data quality system to ensure high-quality incoming data from multiple sources such as LinkedIn Sales Navigator, Workbench, and Zoominfo. 
• Designed and coded high performing, responsive email templates for lead nurturing and end-user engagement programs with Marketo. 
• Led Voxy’s corporate WordPress re-design, dramatically increasing lead quality and conversions by 70%.
• Grew adoption and revenue horizontally within high-value prospect accounts with ABM campaigns using Marketo and SalesLoft. 
• Planned, executed, and managed team of remote developers to build highly scalable and multi-lingual e-commerce platform using Voxy’s API for partners and resellers leading to a new universe of prospects for the company. 
• Spearheaded planning, execution and optimization of highly personalized end-user engagement program to decreasing churn rate by 30% with email automation, user segmentation, demographic and behavioral scoring, real-time content personalization, mobile engagement and direct mail campaigns on Marketo. 
• Implemented multi-lingual customer NPS surveys, tutoring surveys and onboarding processes for new clients with end to end integration between Voxy’s core product, Salesforce, and Marketo.
• Worked as an administrator for Marketo, Salesforce, SalesLoft, Chart.io, Moz, Google Analytics, AdWords, DemandTools, Workbench, Swrve, Zapier, and corporate WordPress site.

Wot.io offers IoT/M2M interoperability middleware for the enterprise specializing in IoT, web of things and open data.

• Championed web tracking and visual analytics by pushing new technology to the forefront, creating incremental reports on product performance and sellability as well as integrating customer demographic data into Power BI to allow for focused targeting.
• Redefined how Wot.io models customer value, campaign effectiveness, and channel attribution as a multi data-source expert, leading to the optimization of marketing spend in excess of $100,000.
• Designed and built forecast models representing multiple scenarios of annual customer acquisition and retention, allowing for efficient allocation of marketing spend.
• Worked as the project manager for Clicktale mouse-tracking, allowing visibility into usability problem areas such as the identification of major sign-up bottlenecks.
• Designed, developed, and administered company website and coordinated with engineering team to perform integration with company’s core product.

• Led projects for web design, CRM implementation and IT infrastructure for clients based in North America and APAC.
• Scheduled and coordinated the movement of releases from test environment to production.
• Managed international team of programmers, web designers and UX specialists to work collaboratively on client projects.
• Developed commercial plugins for Magento and WordPress which are used in over 2,000 e-commerce stores worldwide.