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Damini Roy

Content Strategist

Damini Roy

Experienced in marketing strategy, creative content & campaign planning.

Damini Roy is a digital growth strategist with marketing strategy, creative content, and campaign planning experience. As former research and content lead at FutureMarketer, she collaborated with Google and Facebook in content creation and instructional design for outreach programs for small-medium businesses in Asia. She also has experience managing research projects for world-renowned organizations, including The Economist, the European Chamber of Commerce, and UNDP. At HubSpot, Damini co-developed product use strategy and educated customers on the latest developments in digital marketing.

Content Strategy
Digital Growth Strategy
Digital Strategy
Marketing Strategy
Creative Content
Campaign Planning
Content Creation
Market Research
Public Speaking
Market Analysis
Management Consulting
Digital Marketing
Data Analysis
Product Strategy
Digital Media
Damini Roy

Damini Roy

Experienced in marketing strategy, creative content & campaign planning.

Content Strategist

Damini is Available for Projects

Work with Damini

Employment Highlights

Digital Growth Strategist & Consultant

Independent

December 2018 - Present (5 years 5 months)

Implementation Specialist

HubSpot

October 2018 - November 2018 (2 months)

Digital Strategy & Corporate Training Lead

Happy Marketer

September 2017 - May 2018 (9 months)

Research & Content Lead

FutureMarketer

September 2015 - October 2017 (2 years 2 months)

Education Highlights

Bachelor of Science, Economics

Singapore Management University

January 2011 - December 2015 (5 years)

Resume

Digital Growth Strategist & Consultant

Independent

December 2018 - Present (5 years 5 months)

  • Delivered lasting business value and growth to clients through corporate L&D programs, strategy, and consulting projects.
  • Provided services with marketing strategy, creative content, and campaign planning.
  • Created bespoke workshop materials and training nearly 5,000 senior executives.

Implementation Specialist

HubSpot

October 2018 - November 2018 (2 months)

  • Combined customer success and tech to deliver impactful on-boarding and product adoption for HubSpot customers.
  • Co-developed product use strategy and educated customers on the latest developments in digital marketing.

Digital Strategy & Corporate Training Lead

Happy Marketer

September 2017 - May 2018 (9 months)

Happy Marketer is a data-driven marketing partner that consults, implement, and trains on technology enabled marketing solutions.

  • Conceptualized and implemented initiatives to helps CMOs, executive teams, and marketing managers across APAC.
  • Audited and benchmarked progress against competitors.
  • Designed and executed roadmaps for outcome-driven marketing.
  • Identified key factors that drive digital transformation across the company.

Research & Content Lead

FutureMarketer

September 2015 - October 2017 (2 years 2 months)

FutureMarketer offers digital marketing courses in Singapore.

  • Led efforts across content and research at FutureMarketer to successfully deliver results for bespoke corporate training and consulting projects.
  • Collaborated with teams from Google and Facebook in content creation, curation, and instructional design for outreach programs for small-medium businesses in Asia.

Education

Bachelor of Science, Economics

Singapore Management University

January 2011 - December 2015 (5 years)