David Sayce

• Managed projects within B2B, B2C, and D2C environment for small and medium sized businesses, advising across all elements of digital marketing, including digital strategy, SEO, website audits, LinkedIn for Business, and email marketing.
• Functioned as the head of digital for a SaaS business, managing HTTPS and platform migration of the website, completed with zero loss of search engine traffic, SEO project and content strategy seeing a 40% increase in traffic for qualified keywords. Lead generation project initiated to bring qualified leads into the business. 
• Worked on website migration and SEO project for a global leading D2C manufacturer of fine art products.
• Conducted full website audit of mid-sized international e-commerce website for a B2C retailer.
• Acted as the head of marketing for a B2B financial and HR Services. Setup new digital-first marketing function hiring nine specialists and integration of Salesforce and lead generation strategy, PPC audit and improvements, and Marketo marketing automation. Developed a new lead generation and nurturing strategy. Managed Accountex event in London that delivered over £80,000 of new business in two days. 
• Developed SEO strategy to optimize website and specific pages for topics through keyword and competitor analysis, and full technical audits, improving online visibility and increasing sales 20% MoM.
• Experienced with tools like SEMrush, Moz, Sitebulb, Screaming Frog, OnCrawl, Google Analytics, Search Console, MailChimp, and Campaign Monitor.

• Brought in to lead the digital infrastructure towards the sale of the business by developing an integrated digital ecosystem for the future. Responsible for budgeting, reporting, and one team member.
• Built and implemented multi-channel digital strategy to help the LAS division meet its business, brand and relationship strategy through integrated ABM B2B campaigns and research of B2B2C opportunities.
• Developed new websites built to drive traffic through organic search using SEO best practices and PPC along side developments to target lead generation opportunities for specific areas, 35% MoM rise in new users and 75% increase in revenue.
• Introduced integrated product and go-to-market marketing email, automation and nurturing programs into the business, delivering marketing qualified leads for financial services products into the sales teams.
• Improved the delivery process and reporting of regulated UK shareholder emails (six million contacts).
• Functioned as marketing lead for GDPR steering group implementing data cleanse, compliance and communications.
• Experienced with Salesforce (CRM and email), DotMailer (email and automation), FW8, Umbraco, Drupal and WordPress (CMS), ON24 (Webinars), Hootsuite (social media), and Quorus Bid Management.

Virgin StartUp is the Virgin Group's not-for-profit company supporting entrepreneurship in the UK.

• Guided and helped entrepreneurs achieve their goals and realize their potential. Helped them understand problems, identify solutions, and implement their plans.
• Advised small businesses and startups as a digital marketing consultant in digital strategy and planning, SEO strategy, social media, and integrated marketing campaigns.

• Managed the integrated digital strategy of the firm, involving the governance of marketing across the international offices.
• Introduced business intelligence, producing specific dashboards for Ince partners and BD teams to visualize the relationship between clients, campaigns, revenue, and business goals. This improved the issue of ‘organizational chaos’ across the business, gave an understanding the client's journey and experience through each touchpoint and allowed the business the opportunity to develop cross-selling of services across the firm though account based marketing campaigns.
• Completed two full site refresh and development projects (including full digital audits) in 2009 and 2014, keeping the digital hub, the website, accessible, up to date and ready to meet the users requirements. 20% YoY increase in revenue; 65% YoY rise in new users.
• Created dedicated SEO strategies, both technical and content driven, for business sectors increasing online brand visibility across key topics, increasing qualified traffic by over 500%.
• Introduced B2C integrated campaigns for luxury and high net worth individuals within the super yacht market.
• Introduced integrated email marketing system and processes into the business allowing the use of segmented campaigns. Developed, copy, targeting metrics, dynamic segmented content and subject line testing. Increased open rate average by 39%; Clickthrough rate increased by 24%.
• Worked as part of the business continuity team, responsible for the digital channels, developing a crisis management team and strategy to cover the digital channels. 
• Experienced with Apex, Pure360, Marketo, FW8, Sitecore, WordPress, and Hootsuite.