Azmeera Mokhtar-Hansen

• Worked with B2C and B2B companies across a wide range of industries.
• Utilized cutting-edge tools and growth marketing strategies to solve complex digital marketing problems through cross-channel integrated marketing strategies.

ByProxie (acquired by DionyMed) is a marketing agency that provides holistic marketing strategies and programs, delivering tailored marketing solutions with the technology to exceed performance goals and prove ROI.

• Grew customer acquisition for client’s direct-to-consumer e-commerce cannabis delivery platform by 150% in three months by improving web, leveraging SEO and digital marketing; redefined customer journey communications.
• Led the online marketing channels, including but not limited to digital, SEO/SEM, email (automated and planned promos), affiliates, lifecycle marketing via Klaviyo and Hubspot, which resulted in over 100% MoM revenue increase.
• Defined segmentation and target market for optimized brand positioning; reaching the right customers at the right time; increased first orders by over 100% and average order value (AOV) by over 65%.
• Developed, launched, and optimized campaigns and content that drove awareness, conversion, and engagement.
• Built and implemented lifecycle marketing strategies across owned channels (email, SMS, onsite) while optimizing paid channels (programmatic, display, referral, affiliate) with continuous testing and optimization.
• Compiled and built analytical reporting framework for ongoing marketing campaigns, using Google Analytics and Mode, tracking and clearly communicating performance and recommendations, to sales and executive leaders.
• Managed in-house teams, third-party partnerships and agencies that maximized online marketing channels; driving high customer acquisition and retention, and increased revenue generation.

• Strategized and executed cross-channel marketing plans that delivered key business results (over 40% YoY revenue growth in FY18), through personalized relevant customer messaging and cohesive multi-channel experience.
• Launched effective segmentation and omnichannel strategies by leveraging RFM, LTV, demographic and user behavior data, prioritizing end-to-end digital customer experience that increased repurchase by 70%.
• Partnered with user research and data science teams to uncover insights, developed rigorous hypothesis-based A/B testing and experiments that optimized campaigns, improved messaging and campaign performance.
• Continually tested new concepts and programs to deepen the engagement with new and existing customers.
• Successfully structured new projects, organized new processes for efficiency, and developed resources that ensured cross-channel successes. Increased MQL lead gen performance by 50%, surpassing targets through close partnership with Udemy for Business Sales team, with campaigns created using Responsys and Salesforce.
• Developed and implemented best-in-class integrated marketing strategies and lifecycle programs that grew the customer base by 60%; analyzed conversion, engagement, return rate, and behavior drove high return rate.
• Partnered with product and engineering; built tools which improved marketing automation by building personalized marketing campaigns at scale.

• Successfully built the customer expert user-generated content marketing program; highlighting posts, videos, designs from partners and end-users, published within internal platforms, email, user community and social media.
• Managed digital content sharing strategy and schedule resulting in increased readership, engagement, and customer participation. MoM visit jumped by 50%; new visitors increased by 45%, followers grew by 35%.
• Steadily grew user community’s new membership by 35% through strategic web content strategy, including email push campaigns, webinars, video blogs, and online amplification efforts.
• Conducted research and utilized customer data to create effective customer journey maps that identified pain points and areas of improvement, resulting in an improvement of customer engagement by 42%.
• Established KPIs and metrics to track campaign performance; analyzed customer data, developed reports and dashboards providing visibility into customer engagement on new launches and initiatives.
• Shared customer feedback with sales, marketing, product management, and support teams; increasing MoM customer satisfaction ratings by 18% and increasing feature usage by 23%.
• Created a closed-loop reporting process on customer insights from web, social media, and user community that informed and influenced sales, marketing, product, and support in their strategies.

Intrax is a global company that provides high quality educational, work, and volunteer programs that connect people and cultures.

• Implemented successful integrated global marketing campaigns; digital, social media, print and event marketing, delivering over 100% increase in leads and over 30% increase in conversion.
• Owned automated email marketing channel from start to finish; scope, segmentation, campaign development, content strategy, A/B testing, creative design, list management, implementation, and performance analysis using Google Analytics, Salesforce, and Marketo.
• Spearheaded landing page and website overhaul projects; from wireframing, layout to implementation. Conducted competitive research that improved traffic through improved SEO, UI and UX design; exceeded goals by 50%.
• Communicated across channels on technical and creative details to develop and manage program schedules, requirements, budgets, forecasting, deliverables while managing expectations.

• Supported strategic sales planning efforts; gathered, compiled, and analyzed statistical data, built out reports on sales trends using competitive data, latest performances, primary research and industry reports, shared insight.
• Identified effective marketing opportunities; analyzed market conditions, measured existing efforts and monitored ROI, obtained budget increase for targeted campaigns that improved conversion by 25%.
• Aligned cross-org and regional marketing plans; drove consistent messaging and execution; collaborated with sales, marketing, and engineering teams to create effective marketing collaterals that increased demand.