Work With High Performing Talent On Demand

contact@hiredigital.com | 1 (617) 528-0943

Work With High Performing Talent On Demand

Work With Talent
Florent Aubry

Florent Aubry

Digital Marketer

APAC digital & social media manager at Medtronic.

With over eight years of digital marketing experience in Asia-Pacific and global roles, Florent Aubry has been driving the digital acumen of organizations and people capabilities programs across several industries, including consumer healthcare, chemicals, marketing services, cosmetics, and FMCG. He works as an APAC digital and social media manager at Medtronic, leading the design and execution of the regional digital and social media communications strategy. At GSK, he strategized and developed digital assets and content across paid/owned/earned media, from digital brief to final delivery. His experience also includes working for Bayer, L’Oréal, and Euro Media.

Digital Marketing
Digital Media
Social Media Management
Social Media Marketing
Digital Communications
Marketing Technology
Marketing Communications
Social Media Strategy
Paid Media
Content Marketing
Demand Generation
SEO
SEM
Corporate Branding
Email Marketing
Direct Marketing
Magento
Florent Aubry

Florent Aubry

APAC digital & social media manager at Medtronic.

Digital Marketer

Florent is Available for Projects

Work with Florent

Employment Highlights

APAC Digital & Social Media Manager

Medtronic

March 2020 - Present (1 year 6 months)

Global Digital Marketing Manager

GSK

June 2018 - February 2020 (1 year 8 months)

APAC Digital Activation Manager

Bayer

May 2015 - May 2018 (3 years)

E-Learning Project Coordinator, Global

Bayer

May 2013 - April 2015 (1 year 11 months)

1 More Entries

Education Highlights

Master of Management, -

The University of Melbourne

January 2010 - December 2011 (1 year 11 months)

International Master in Management, International Marketing

Skema Business School (Lille, France)

September 2008 - June 2010 (1 year 9 months)

Bachelor in Management Science, Business Administration

Skema Business School (Lille, France)

January 2007 - December 2008 (1 year 11 months)

Resume

APAC Digital & Social Media Manager

Medtronic

March 2020 - Present (1 year 6 months)

  • Led the design and execution of the regional digital and social media communications strategy.
  • Aimed to be the regional Center of Excellence [CoE] for digital and social media workspace for internal and external communications.

Global Digital Marketing Manager

GSK

June 2018 - February 2020 (1 year 8 months)

  • Inspired and developed the organization on marketing skills for today’s consumer, by coaching global and country teams on best practices, industry cases, and expert recommendation.
  • Partnered with category brand teams, insights, tech, digital, and PR agencies to define digital strategies for agreed focus brands in specific markets across the globe.
  • Strategized, designed, and developed digital assets and content across paid/owned/earned media, from digital brief to final delivery. Assets are driven by KPIs, performance, and media efficacy.
  • Represented the Chief Digital Officer (CDO) Engagement Group in APAC, aimed at increasing CDO employees’ engagement (60 people, 6 functions, 5 regional clusters) in the region.
  • Developed APAC CDO engagement workshop, making a real impact on engagement; achieved 6x Global Employee Recognition Award in the first 12 months; Accelerator Award – Performance category for India Festival Campaign (top 5 best GSK campaign of the year 2018, best brand campaign).

APAC Digital Activation Manager

Bayer

May 2015 - May 2018 (3 years)

  • Led from scratch the digital transformation of the business, in one of the pioneers and very first 100% digital role within the organization globally. 
  • Defined, developed, scaled, and delivered digital transformation initiatives, across 15 countries in Asia-Pacific to bring the business at the forefront of digital excellence.
  • Identified online opportunities and developed digital strategies for the region, built around the use of analytics and insights, to drive brand preference and usage for Bayer.
  • Ensured to have the right talents and people digital skills, aligned with key strategic imperatives, via digital training framework, development, and delivery.
  • Led digital innovation projects and teams to explore new business models.
  • Drove search, content marketing, social, mobile, CRM, and loyalty campaigns.

E-Learning Project Coordinator, Global

Bayer

May 2013 - April 2015 (1 year 11 months)

  • Built an e-learning platform from scratch to deliver innovative training to external customers.
  • Led the development and delivery of the regional learning framework, by overseeing training curriculum design, development, and execution of programs.
  • Drove the strategy, design, integration, and execution of cloud and e-commerce solutions, including learning management systems, mobile solutions, shopping cart, and online payments.
  • Developed the e-learning tool from a pilot to a commercial phase in the Asia Pacific region and then globally, where online training shall become a fully integrated service business unit.

Marketing Executive

IP Mirror

March 2012 - April 2013 (1 year 1 month)

IP Mirror provides corporate domain management and brand protection services.

  • Drove demand generation and sales conversions through online channels in six countries in Asia.
  • Designed and managed the digital marketing efforts that include consumer-facing website initiatives, SEO and SEM, email marketing, social media, and online reputation management.
  • Managed the execution of marketing programs offline for the Singapore market, comprising of promotions, direct marketing, events, tradeshows, and public relations (PR).
  • Built, implemented, and managed the internal CRM system to improve business operations.

Education

Master of Management, -

The University of Melbourne

January 2010 - December 2011 (1 year 11 months)

International Master in Management, International Marketing

Skema Business School (Lille, France)

September 2008 - June 2010 (1 year 9 months)

Bachelor in Management Science, Business Administration

Skema Business School (Lille, France)

January 2007 - December 2008 (1 year 11 months)