Florent Aubry

• Led the design and execution of the regional digital and social media communications strategy.
• Aimed to be the regional Center of Excellence (CoE) for digital and social media workspace for internal and external communications.

• Inspired and developed the organization on marketing skills for today’s consumer, by coaching global and country teams on best practices, industry cases, and expert recommendation.
• Partnered with category brand teams, insights, tech, digital, and PR agencies to define digital strategies for agreed focus brands in specific markets across the globe.
• Strategized, designed, and developed digital assets and content across paid/owned/earned media, from digital brief to final delivery. Assets are driven by KPIs, performance, and media efficacy.
• Represented the Chief Digital Officer (CDO) Engagement Group in APAC, aimed at increasing CDO employees’ engagement (60 people, 6 functions, 5 regional clusters) in the region.
• Developed APAC CDO engagement workshop, making a real impact on engagement; achieved 6x Global Employee Recognition Award in the first 12 months; Accelerator Award – Performance category for India Festival Campaign (top 5 best GSK campaign of the year 2018, best brand campaign).

• Led from scratch the digital transformation of the business, in one of the pioneers and very first 100% digital role within the organization globally. 
• Defined, developed, scaled, and delivered digital transformation initiatives, across 15 countries in Asia-Pacific to bring the business at the forefront of digital excellence.
• Identified online opportunities and developed digital strategies for the region, built around the use of analytics and insights, to drive brand preference and usage for Bayer.
• Ensured to have the right talents and people digital skills, aligned with key strategic imperatives, via digital training framework, development, and delivery.
• Led digital innovation projects and teams to explore new business models.
• Drove search, content marketing, social, mobile, CRM, and loyalty campaigns.

• Built an e-learning platform from scratch to deliver innovative training to external customers.
• Led the development and delivery of the regional learning framework, by overseeing training curriculum design, development, and execution of programs.
• Drove the strategy, design, integration, and execution of cloud and e-commerce solutions, including learning management systems, mobile solutions, shopping cart, and online payments.
• Developed the e-learning tool from a pilot to a commercial phase in the Asia Pacific region and then globally, where online training shall become a fully integrated service business unit.

IP Mirror provides corporate domain management and brand protection services.

• Drove demand generation and sales conversions through online channels in six countries in Asia.
• Designed and managed the digital marketing efforts that include consumer-facing website initiatives, SEO and SEM, email marketing, social media, and online reputation management.
• Managed the execution of marketing programs offline for the Singapore market, comprising of promotions, direct marketing, events, tradeshows, and public relations (PR).
• Built, implemented, and managed the internal CRM system to improve business operations.