Geraldine Delaplace

Company Factory helps businesses by innovating new business models.

• Wrote product and company pages for a Swiss pharmaceutical industry.
• Produced blog articles for a Swiss automotive industry.

• Provided editorial content writing in French for the Swiss and German markets, including product and corporate pages, blog articles, and teasers for social media for various industries such as pharmaceutical and automotive.
• Managed CMS using Typo3 and WordPress, including texts, images, links, articles, as well as SEO.

MachIQ is a comprehensive platform for industrial maintenance and after-sales services.

• Created and managed content, including company home page, news on LinkedIn, brochures, training videos, emails, and showcase page on LinkedIn.
• Developed content strategy aligned with short-term and long-term marketing targets.

BBC Cellpack Packaging, part of the BBC Group, is a leader in the flexible packaging sector that develops complete packaging solutions using gravure- and flexographic printing technologies, mono films and laminates, pouches, and a wide range of specialist products.

• Managed the marketing communication budget of €100,000.
• Developed and updated sales tools, including presentations, brochures, technical sheets, samples, as well as market studies, competitive intelligence, and benchmarking.
• Managed professional exhibitions in Germany, Switzerland, and France.
• Developed external communication such as advertising, editorial content, press releases, website updating (content management with Typo3), creation of the company profile on LinkedIn, and creation of customer newsletters.
• Implemented a customer satisfaction survey.
• Developed internal communication, including articles for the internal journal (group) and local newsletters.
• Organized goodies and customer gifts.

MK Communication is an agency of communication and events offering a wide range of professional services. 

• Developed brochures, catalogs, POS, websites, advertising space purchase, and emails.
• Collaborated with the graphic studio for briefing and follow-up.
• Managed events such as medical conferences, seminars, and gala dinners.
• Searched for congress centers and suppliers, hotels, and catering.
• Worked on shooting with photographers.
• Provided recruitment of hostesses quotation and customer invoicing.

• Implemented incentives and motivation challenges for various key accounts.
• Performed briefing and follow-up of the printing of informative leaflets.
• Provided follow-up of websites update, dedicated to the challenges and seminars organization with the partner agency.
• Conducted quotation and customer invoicing.