Helena Duro

• Worked with numerous small companies as a marketing manager, and also with a marketing agency, acting as an interim account manager to several of their clients. 
• Worked with various clients to develop and implement content strategies to support their business goals.
• Developed and implemented content calendars across all marketing channels, including websites, newsletters, and social media.
• Created and executed social media strategies across all social channels, with a primary focus on LinkedIn, Facebook, Instagram, and Pinterest.
• Worked with several clients to create and optimize different content pieces, namely guides, blog articles, website content, and newsletters.
• Analyzed and reported results regularly.

Talent Nexus is a full-service marketing agency offering specialist digital marketing solutions to the recruitment sector.

• Managed complex, multi-channel marketing campaigns while building and sustaining strong, long-lasting client relationships.
• Handled a portfolio of customers, taking responsibility for growing revenue as well as the day to day management of these accounts.
• Identified, proposed, and implemented new projects and campaigns to meet and exceed each customer’s expectations.
• Proactively advised clients about digital and content marketing landscape developments, and ensured that campaign strategies are adapted in a timely fashion to meet all relevant requirements.
• Offered conception direction and managed multiple content marketing campaigns, from inception to client delivery.
• Managed external agencies and freelancers.

Tobacco Dock is a premier event venue space in a prime London location.

• Created and implemented the company’s annual marketing strategy.
• Built the annual marketing and social media strategies to support the company’s business goals.
• Tracked and measured the effectiveness of marketing campaigns so they can be redefined and optimized on an ongoing basis.
• Managed the creative, digital, and PR agencies to ensure the timely delivery of marketing activities.
• Managed website updates, including regularly uploading and optimizing new content.
• Coordinated timely, contextual social media updates.
• Managed and mentored the marketing coordinator.
• Drafted press releases, editorial pieces, awards submissions, and case studies.
• Researched market trends and PR opportunities.

Rockpool Digital is a digital agency that delivers personalized customer experiences for brands by connecting data and technology into a single customer view.

• Created and implemented a marketing strategy for both the UK and US markets.
• Optimized the full mix of digital marketing to achieve effective ROI.
• Planned and executed a brand update, including a new website and marketing collateral.
• Managed the creation and launch of the company’s quarterly white papers.
• Oversaw all aspects of the company’s social media channels.
• Monitored, analyzed, and reported on market trends and competitor activity.
• Identified and developed new business opportunities.

Concrete Media is a cross-team planning platform that manages projects, plans, people, and content all from one place in the cloud.

• Managed all marketing aspects of the business. 
• Planned and executed a complete rebranding of the company, including launching a new website and creating new marketing collateral and templates. 
• Defined and implemented the company’s marketing strategy.
• Managed all aspects of the company’s social media.
• Wrote eye-catching and engaging content to be used in all marketing and sales collateral.
• Reported on all campaigns using clear metrics to ensure a comprehensive analysis of results.

• Planned and delivered key marketing campaigns in conjunction with account managers. 
• Developed the overall campaign plan, with clear campaign objectives.
• Conducted briefing of marketing teams, outlining key audiences and messages.
• Evaluated campaign performance.