Jason Patrick

• Freelance copywriter for Keko London, Geometry, and Reed Exhibitions.
• Manages and acquires new clients for my family owned logistics and delivery business.
• Conceptualised content for Porsche GB and introduced new content on social channels.
• Creates weekly reports for social media stats on Facebook, Instagram, and Linkedin.
• Chases up approvals by working closely with the client servicing team.
• Writes content for Porsche GB’s websites.
• Used visual assets provided to us by the client to enhance Porsche’s social media presence.
• Works closely with the ATL team at Keko London to keep Porsche and Bentley theme on social media uniform.
• Performs as UX copywriter for Porsche GB app. 

British American Tobacco is one of the leading tobacco and nicotine companies across the globe.

• Worked as website copywriter and social media content creator.
• Ran email campaigns on Ometria and analysed social media insights.
• Conceptualized product re-launch of Vype ePen 3 which had to be boosted in sales on digital and online.
• Worked with the legal and administrative department when it came to protecting the reputation of BAT and complying with non-promotion-based imagery used on all our campaigns to comply with UK and EU tobacco marketing laws.
• Monitored website analytics to see areas where we could improvise in terms of digital conversions.
• Got the basics of social media right for the brand so as to allow ease of purchase for its customers.
•  Worked alongside the business development team in B2B marketing with the help of our retailer-based app.

• Social media and website copywriting for two restaurants in Box Park Shoreditch.
• Outsourced website designing and video editing to professionals whenever the requirement from my client arises.
• Planned a collaborative video with Hellman's mayonnaise along with one of my restaurants as our promotion driven content via social media. Hellman’s sharing our content thus allowed organic traction on all our channels.
• Worked on pitches for startup advertising agencies across London.
• Integrated Snapchat and used location-based filters to tag our stories to audiences nearby for both restaurants.
• Utilized paid social to promote discount codes and thus increased orders via UberEats and Deliveroo.
• Hosted private events for companies such as Netflix UK and Spotify UK.
• Set up and executed corporate events in venues across London and worked closely with logistics, hospitality and events teams.
• Worked closely with EE and Betfair in assisting events staff to promote their products and services at venues such as Twickenham rugby stadium and Wembley stadium.
• Managed hospitality and events staff at On Five restaurant at Royal Ascot during Royal Ascot week of 2018.
• Handled booking and customer service of premium hospitality packages at Royal Albert Hall.

22Feet Tribal World Wide is a digital solutions provider in Mumbai under the DDB Mudra Group.

• Worked on email campaigns for Volkswagen promoting test drives, accessories, and a new customer service app.
• Handled paid social for Dolby and Dunkin Donuts and paid search for evaluating budget alongside a SEO/SEM specialist.
• Single handedly managed campaign activation and the launch of the Volkswagen Golf GTI.
• Created microsites for the launch of the 21st century Volkswagen Beatle which lead to multiple sales enquires which allowed the brand to process this data to the sales team.
•  Performed beta testing for microsites, websites and apps developed by our agency for clients such as Diageo, Samsonite and Volkswagen.
• Worked on pitches and presented my ideas to brands such as McDonalds and Nutella which we successfully acquired by the agency.
• Worked with traditional media houses when it came to handing over assets from our digital team over to the client’s mainline agency.
• Managed B2B marketing for Volkswagen when it came to promoting corporate sales.
• Handled projects ranging from VR, microsites, events (working closely with the ATL team), film and photoshoots.
• Managed monthly reports and legal documentation.
• Ensured customer satisfaction was at a minimum of 52% for Volkswagen during the diesel gate scandal.
• Developed a monthly schedule on Asana to allow ease of flow of tasks and to ensure no task was left unturned by my team.

• On boarded new publishers onto our advertising network and pitched them referral scheme programs.
• Ensured ad quality was up to mark by displaying the right keywords, display ads and right dimensions were being used so as to now allow the ads to get cut.
• Performed A/B testing for various types of ad creatives and types of ads (display or keyword) and upselling on ad spots on landing pages, home page or even links having direct referrals from search engines.
• Optimized web traffic by partnering publishers with Taboola and Outbrain so that ads would get the right exposure it needed when it came to getting the right conversions.
•  Pitched new publishers on board our ad network via email marketing and skype calls.
•  Investigated websites and conducted research and analysis to identify best keyword campaigns.
• Consistently monitored publisher accounts to maximize CTR.
• Checked keyword lists of advertisers to maximize ROI for each advertiser.
• Liaised with the business Development Team to maximize the revenue potential of the site.
• Financially responsible for up to $50,000 per week in publisher revenue for Yahoo! Contextual ads.