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Jessica O'Reilly

Digital Marketer

Jessica O'Reilly

Former digital marketing specialist at Beyond Bank Australia.

Jessica O'Reilly is a digital marketing specialist with over seven years of experience working for both large brands and small businesses. Her expertise lies in website builds and management, SEO, content strategy, social media management, funnel conversion, branding, campaign management, and email marketing. At Beyond Bank Australia, she implemented marketing plans and campaigns across the digital and professional services, including financial management and insurance.

Digital Marketing
Website Development
Website Management
SEO
Content Strategy
Social Media Management
Conversion Rate Optimization
Branding
Campaign Management
Email Marketing
Content Development
Brand Management
SEM
PPC
Social Media Strategy
Google Analytics
Landing Page Optimization
Stakeholder Management
A/B Testing
Jessica O'Reilly

Jessica O'Reilly

Former digital marketing specialist at Beyond Bank Australia.

Digital Marketer

Jessica is Available for Projects

Work with Jessica

Employment Highlights

Marketing Consultant

Independent

August 2019 - Present (4 years 8 months)

Digital Platforms Lead

MyBudget

May 2018 - August 2019 (1 year 4 months)

Digital Marketing Specialist

Beyond Bank Australia

January 2015 - June 2017 (2 years 6 months)

Digital Marketing Officer

Beyond Bank Australia

April 2013 - July 2014 (1 year 4 months)

Education Highlights

Bachelor of Marketing & Communications, -

University of South Australia

September 2011 - May 2017 (5 years 9 months)

Exchange Program, Marketing, Economics, Globalization & Web Technologies

Bentley University – Massachusetts

January 2014 - July 2014 (7 months)

Resume

Marketing Consultant

Independent

August 2019 - Present (4 years 8 months)

  • Provided marketing consulting to a range of brands, including retail businesses, publishing houses, and small to medium local businesses.
  • Created and executed digital marketing strategies to help businesses generate more leads and inquiries through digital channels such as websites, social media, online advertising, and email. 

Digital Platforms Lead

MyBudget

May 2018 - August 2019 (1 year 4 months)

MyBudget is dedicated to helping people gain control of their finances and manage personal debt.

  • Managed owned channels of MyBudget, primarily website, social media, and campaigns.
  • Increased the leads generated on various website pages by up to 15%.
  • Worked with the senior marketing manager, restructured the marketing team into a best practice structure reflecting the current marketing landscape.
  • Oversaw the content strategy, SEO strategy, and social media strategy.
  • Project managed the early stages of a website rebuild and replatformed the blog.
  • Collaborated with a content producer, strategized and created content to fit the content strategy for the purpose of SEO, social media reach, as well as ad-hoc PR pieces. 

Digital Marketing Specialist

Beyond Bank Australia

January 2015 - June 2017 (2 years 6 months)

  • Planned, managed, and implemented the overarching marketing plan and campaigns with the objective to build awareness of the brand in all markets and generate leads to meet growth objectives.
  • Worked on digital project delivery and development, which included implementation and testing of content and having consistent branding across all digital channels.
  • Increased organic website traffic from 150,000 yearly visits to 350,000 yearly visits. 
  • Developed, executed, and managed campaigns and ongoing brand activity across all channels, including digital media, SEO, SEM, email, and website.
  • Used a range of platforms such as the CMS, Magnolia and WordPress, Campaign Monitor for email and reporting systems including Google Analytics.
  • Oversaw the marketing for the professional services branch of the business, including developing and ongoing management of integrated campaigns.
  • Managed the social media profiles for the brand with the goal to foster a healthy engaged social media community. This included responding to followers and coordinating the responses from other business stakeholders.
  • Ensured that all documents and efforts were in alignment marketing with best practice, processes, and procedures.
  • Conducted A/B testing and landing page optimization. 

Digital Marketing Officer

Beyond Bank Australia

April 2013 - July 2014 (1 year 4 months)

  • Implemented marketing plans across the digital and professional services areas of the business to build brand awareness and generate leads across multiple markets. 
  • Implemented and managed campaigns and ongoing brand activity across all channels, including digital media, SEO, SEM, email, and website.
  • Utilized a range of CMS to maintain digital channels, including multiple websites, apps, and email to achieve marketing objectives while adhering to compliance standards in conjunction with internal and external stakeholders.
  • Managed the social media profiles for the brand with the goal to foster a healthy engaged social media community. This included responding to followers and coordinating the responses from other business stakeholders.
  • Developed digital analysis recommendations, reporting and benchmarks using a range of tools such as Google Analytics and Campaign Monitor.
  • Assisted with user acceptance testing and regression testing of functional sprints and developments from both a marketing and user perspective.
  • Ensured that all documents and efforts were in alignment marketing with best practice, processes, and procedures. 

Digital Member Service Consultant

Beyond Bank Australia

June 2011 - April 2013 (1 year 11 months)

  • Managed the service based responses to social media profiles for the brand while adhering to strict privacy and security conditions and provided great service to customers.
  • Liaised with marketing and customer service facing staff members to provide online responses that were accurate and followed through until completion.
  • Functioned as the QA of the teams’ responses in all digital correspondence, including email, live chat, and social media. 

Education

Bachelor of Marketing & Communications, -

University of South Australia

September 2011 - May 2017 (5 years 9 months)

Exchange Program, Marketing, Economics, Globalization & Web Technologies

Bentley University – Massachusetts

January 2014 - July 2014 (7 months)