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Joyce Yang

Lifestyle Writer

Joyce Yang

Content strategist for Sony, DBS & Singtel.

Joyce Yang is a content strategist with diverse expertise in lifestyle journalism, copywriting, editing, content strategy and native advertising. She has worked with clients ranging from fast-moving consumer goods (FMCG) brands to blue-chip clients like DBS and Singtel, spoken at sessions by companies like Google and Jobstreet and published an opinion piece on Marketing Interactive. With strong experience in helping brands sell products, she has conceptualized campaigns for Ministry of Communications and Information, Sony and Tourism Authority of Thailand. Joyce's experience also includes social media marketing including Facebook, YouTube and Instagram and crafting numerous advertorials for clients across the government, food and beverage, travel, finance, tech, beauty and fashion sectors.

Writing
Advertorials
Branding
Campaigns
Social Media Marketing
Copywriting
Lifestyle Content
Editing
Content Strategy
Native Advertising
Joyce Yang

Joyce Yang

Content strategist for Sony, DBS & Singtel.

Lifestyle Writer

Joyce is Available for Projects

Work with Joyce

Employment Highlights

Deputy Editor

TheSmartLocal.com

June 2015 - Present (8 years 10 months)

Senior Content Strategist

TheSmartLocal.com

January 2017 - Present (7 years 3 months)

Education Highlights

Bachelor of Business, Economics & Finance

Singapore Institute of Management

January 2013 - December 2015 (3 years)

Diploma, Hospitality & Tourism Management

Temasek Polytechnic

January 2009 - December 2012 (4 years)

Portfolio

The Smart Local

10 Unbelievable Adventures in Chiang Mai, the ‘New City’ of Thailand

The Smart Local

10 Eye-Opening Adventures That Put New Zealand on Every Singaporean's Bucket List

The Smart Local

22 Best Meals in Orchard Road Under 10 SGD

The Smart Local

10 Ways to Land a Job in the Booming Hospitality and Tourism Industry

The Smart Local

Singaporean Businesses That Outperformed Their Competition and How They Did It

The Smart Local

18 Kickass Money-Saving Hacks Every Singaporean Should Master

The Smart Local

10 Unbelievable Adventures in Chiang Mai, the ‘New City’ of Thailand

The Smart Local

10 Eye-Opening Adventures That Put New Zealand on Every Singaporean's Bucket List

The Smart Local

22 Best Meals in Orchard Road Under 10 SGD

The Smart Local

10 Ways to Land a Job in the Booming Hospitality and Tourism Industry

The Smart Local

Singaporean Businesses That Outperformed Their Competition and How They Did It

The Smart Local

18 Kickass Money-Saving Hacks Every Singaporean Should Master

Resume

Deputy Editor

TheSmartLocal.com

June 2015 - Present (8 years 10 months)

  • Worked with clients ranging from fast-moving consumer goods brands to blue-chip clients like DBS and Singtel.
  • Spoke at sessions by companies like Google and Jobstreet.
  • Published an opinion piece on Marketing Interactive.
  • Conceptualized campaigns for Ministry of Communications and Information, Sony, and Tourism Authority of Thailand, to name a few.
  • Formulated and refined the editorial content strategy to grow readership with unpaid articles that will strengthen the site's branding.

Senior Content Strategist

TheSmartLocal.com

January 2017 - Present (7 years 3 months)

TheSmartLocal is an independent media publication that focuses on travel and lifestyle stories for Singaporeans.

  • Mentored writers and edited articles for the appetite of a young and easily distracted social media generation.
  • Crafted numerous advertorials for clients across the government, F&B, travel, finance, tech, beauty and fashion sectors.
  • Personally covered stories in foreign lands for Tourism Fiji, Air New Zealand, Scoot and SilkAir.

Education

Bachelor of Business, Economics & Finance

Singapore Institute of Management

January 2013 - December 2015 (3 years)

Diploma, Hospitality & Tourism Management

Temasek Polytechnic

January 2009 - December 2012 (4 years)