Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Kai Xu

Conversion Rate Optimization Expert

Kai Xu

Client success & digital marketing manager.

Kai Xu is a customer success specialist with extensive experience in digital marketing, from user acquisition and retention. He is knowledgeable with platforms in attribution, CRM, engagement, retargeting, SEO, as well as ad networks such as Facebook and AdWords. As a former customer success manager for a SaaS mobile marketing analytics and attribution platform, he has managed over 50 mobile app clients, including Wish, Shopkick, Intel, and eHarmony.

Digital Marketing
CRM
Customer Success
Marketing Strategy
Online Advertising
Conversion Optimization
SEO Strategy
User Acquisition
Customer Retention
Mobile App Marketing
Market Analysis
Data Analytics
Google AdWords
Facebook Marketing
Leadership
Marketing Analytics
Mobile Advertising
Kai Xu

Kai Xu

Client success & digital marketing manager.

Conversion Rate Optimization Expert

Kai is Available for Projects

Work with Kai

Employment Highlights

Head of Marketing

Neuron Mobility

December 2018 - March 2019 (4 months)

Performance Optimization Consultant

Vungle

July 2018 - November 2018 (5 months)

Customer Success Manager

AppsFlyer

May 2015 - March 2017 (1 year 11 months)

Marketing Associate

DeNA

October 2012 - January 2015 (2 years 4 months)

Education Highlights

Bachelor of Business Administration, Business Administration & Management

University of Phoenix

January 2012 - December 2014 (3 years)

Resume

Head of Marketing

Neuron Mobility

December 2018 - March 2019 (4 months)

Neuron Mobility is a shared electric scooter service in Southeast Asia, providing sustainable short-distance mobility solution to connect neighborhoods across the region. 

  • Built core marketing team across three cities (interview, negotiation, hiring, training, and support).
  • Evaluated and integrated attribution and CRM platforms for data analysis and customer engagement campaigns.
  • Established brand building and growth strategies.
  • Managed a multi-country marketing teams, and provided strategical support for product, business development, and operations.

Performance Optimization Consultant

Vungle

July 2018 - November 2018 (5 months)

Vungle is a mobile advertising and app monetization company.

  • Managed all Southeast Asia growth account with minimum daily spend from $1,000 to over $10,000.
  • Determined optimization strategies using performance data analytics.
  • Assisted accounts in understanding and utilizing mobile ad network platforms, data analysis, attribution analysis, creative design, and marketing strategies.

Customer Success Manager

AppsFlyer

May 2015 - March 2017 (1 year 11 months)

AppsFlyer is a SaaS mobile marketing analytics and attribution platform.

  • Managed over 50 mobile app clients including Wish, Shopkick, Intel, and eHarmony, as well as responsible for client’s satisfaction and commercial activity with a client retention rate of over 98%, cross-sell and up-sell opportunities from the client base.
  • Assisted the sales team in prospect meetings and pitches to win business alongside the sales team, acted as primary contact during enterprise client’s onboarding to help the client with SDK integration, UA management, attribution testing, and data analytics.
  • Acted as a part-time support engineer by responding to support tickets received through Zendesk to resolve technical issues with platform features, SDK integration and updating, SDK plug-in support, and mobile attribution questions from clients outside of the personal portfolio.

Marketing Associate

DeNA

October 2012 - January 2015 (2 years 4 months)

DeNa is a provider of mobile portal and e-commerce websites.

  • Launched cross-promotional and retention campaigns by working closely with UA and mobile game teams to optimize user retention through various channels such as Adwords, Facebook, and multiple other key ad networks.
  • Gathered campaign data from various databases through custom SQL queries, and analyzed data set from multiple campaign types such as A/B testing, push notification, display ads, email, blog, and other social channels.
  • Provided accurate reports of completed campaigns through the use of pivot tables, powerpoint, and analytic tools such as Tableau to the game and executive teams.

Education

Bachelor of Business Administration, Business Administration & Management

University of Phoenix

January 2012 - December 2014 (3 years)