Karen Blandon

Observatory, formerly CAA, specializes in marketing, advertising, consulting, and entertainment. It is a joint venture between Creative Artists Agency and Stagwell Media.

• Led and oversaw all stages of the creative lifecycle, including strategy development, creative ideation, asset production, and campaign launch.
• Successfully project managed the creative execution of Anna Wintour’s MasterClass 360 campaign across social, OOH, print, and digital publishers such as Vogue, and the New York Times.
• Created project timelines and collaborated with teams ranging from internal creative teams to external agencies and vendors to ensure deadlines are met accordingly.
• Developed campaign strategy rooted in consumer insights and competitive research while connecting to the brand’s larger initiatives and goals.
• Clients: AVA CBD and MasterClass.

The Fullest is a contemporary digital and print publication merging the gap between wellness and culture.

• Produced health and wellness content for The Fullest magazine ranging from social media content to their roster of podcasts, including Madly Forever, Well Examined, and Cancer Casually.
• Worked on the strategic product development and brand positioning of The Fullest Saffron Latte product.
• Executed and managed creative content rollout calendars.

• Drove program awareness through the strategic planning, execution, and management of digital campaigns for CBS Television, CBS Sports, and Pop TV shows.
• Collaborated with publishers such as VICE and Refinery29 on the ideation and execution of custom media partnership programs.
• Acted as the creative liaison between the client and publishers by managing production timelines and ensuring all creative was streamlined for campaign launches.

• Assisted in the planning, execution, and management of digital campaigns for brands such as Apple and Apollo.
• Optimized campaigns weekly based on performance and progress towards the overall KPIs.
• Nominated and initiated into OMD’s Future Digital Leaders, an agency subset dedicated to bringing insight, innovation, and inspiration to the broader OMD community.

Rose Tinted PR is a boutique PR agency focused on the horticulture, fashion, and lifestyle sectors.

• Optimized company website; updated with blog posts and latest client press coverage.
• Successfully pitched clients to international media outlets, in Spanish and English, resulting in press coverage.