Kate Taylor

• Worked in the web content migration team at The Caravan and Motorhome Club, editing migrated content from the old website to the new one. 
• Performed feature writing, blogging, and creating brochures and marketing material of all kinds, both online and in print.
• Created content strategies, researched trending topics, and wrote content. 

Sussex Campervans designs and builds a unique range of premium campervans, including small campers, VW campervans, and Nissan campervans.

• Managed the company’s digital content, social media and printed brochures and books, as well as point-of-sale marketing material.
• Worked with external developers to create the company website with new design, photos, CTAs, and content. Moved the platfrorm from WordPress to Concrete 5 CMS.
• Managed client retention through good after-sales relationship-building.
• Obtained five-star Google and Facebook reviews from clients.
• Organized VIP soirées.
• Proactively interviewed clients and gained their permission to use their travel stories and photos in marketing.
• Developed inbound links, creating blogs for LinkedIn.
• Scheduled social media posts, including Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
• Updated and used CMS database.
• Created email marketing broadcasts for sales funnel drip feed. Moving from Greenrope to Active Campaign CRM.
• Created, updated, and edited the free download materials they offer prospects, such as The Essential Campervan Buyer’s Guide.
• Edited, wrote, and proofread printed brochures and marketing materials.
• Created a printed newsletter for new clients (while building their bespoke campervan) and existing campervan owners. Responsible from concept to content and layout. Then off it goes to a print-mailing house for delivery.
• Edited the CEO’s book and added new content, proofread and published it on Kindle and as a printed paperback with ISBN no and barcode.
• Wrote travel blogs, guides, how-to advice, features, and news for websites and print.
• Oversaw print production, including editing, proofreading, and passing for press.
• Performed SEO optimization using Google Analytics and Keywords.
• Provided copywriting and photo selection for Facebook adverts.
• Edited practical travel advice and features.
• Took vehicle, lifestyle, and travel photos and resizing for print, website, and social media use.

• Managed and executed digital marketing to promote Practical Caravan and Practical Motorhome magazines, events, TV shows, and videos.
• Wrote SEO blogs, social media posts, travel articles, newsletters, and other online content.
• Promoted subscriptions sales.
• Worked with advertising sales team.
• Created and fulfilled a social media strategy.
• Maintained a strong, authoritative voice for each brand.
• Performed various tasks including moderating the forum, banning spammers, and managing queries and complaints.
• Used CMS, Google Analytics, Hootsuite, InDesign, Photoshop, IBM Silverpop, MS Word, Excel, and PowerPoint.
• Managed social media, including Facebook, Google, Twitter, YouTube, and Pinterest.

• Created and edited campsite and holiday park guidebooks and supplements, using IPC’s large database of accommodation providers.
• Worked in varied editorial and print production role on IPC’s specialist Caravan, Motor Caravan and Park Home and Holiday Caravan magazines.
• Wrote, edited, and proofread travel articles.

• Researched and wrote feature stories, such as cover story and long-form articles.
• Clients included: Essentials, Caravan and Motor Caravan, South Downs Living, Knitting magazine, and Woodturning.