Kate Tyshchenko

BLMC is a purpose-driven consulting firm that helps companies solve complex business problems with services spanning business advisory, technology, reporting, and analytics.

• Supported data governance activities and developed processes based on best practices at a tier-1 bank in Canada.
• Designed a dashboard for a large manufacturing company to help manage accounts payable and invoices from numerous acquisitions, which led to a significant decrease in manual efforts to prepare reports.
• Designed time and expense dashboard for a telecommunications company which identified duplicate payments totaling more than $200,000 to vendors and employees.
• Advised Y Combinator startup cohort with go-to-market and digital marketing strategies.

Kinza is a discovery platform that leverages technology, social dining and some family recipes to bring together like-minded locals with common interests at a host’s home.

• Conducted market research and focus group interviews to determine product-market fit.
• Designed and built an MVP using the Shopify platform using best practices for marketplaces.
• Built and managed SEM including CPC and Google Ads and SEO campaigns and keywords optimization which drove 120% month-over-month revenue growth.
• Created marketing campaigns and managed the marketing team to execute on the customer acquisition strategy across multiple channels.
• Used A/B testing to continually improve campaigns performance.

• Modeled economic impact of future operations for large investment projects that were being undertaken by government agencies and private organizations.
• Evaluated the effectiveness of various startup and technology funding programs offered by the Government of Ontario through market research, financial analysis, and data analytics.
• Led an engagement to review an organization’s existing employee incentives and made recommendations to ensure employee incentives are aligned with customer satisfaction and net promoter score.

• Assessed state of readiness of the Enterprise and Credit Risk programs for a Canadian Tier 1 bank, including recommendations for reconciliation, data lineage, reporting, and data architecture improvements.
• Participated in a high-profile governance, risk and compliance solution implementation, which included business analysis, work-flow and reporting requirements gathering, software configuration, and user acceptance testing.