Work With High Performing Talent On Demand

contact@hiredigital.com | 1 (617) 528-0943

Work With High Performing Talent On Demand

Work With Talent
Kay Hui

UX Designer

Kay Hui

Past clients include Unilever, P&G, Coke, and Nestlé.

Kay Hui is a strategic branding and communications professional with global experience across the marketing spectrum. She has developed brand, communications strategy, and innovation pipeline for international clients including Unilever, Arnott’s, P&G, Coke, and Nestlé. As a creative and strategic planner, she has worked on projects with extremely challenging timelines and deliverables by providing effective marketing solutions. Kay has provided consulting on product innovation, digital marketing strategy, UX, and store design, with one-o interviews to understand customer insights and customer journeys.

Communications
Digital Marketing
UX Design
Corporate Brand Identity
Public Relations
Advertising
B2C Content
Consumer Content
Environmental Content
Lifestyle Content
Product Design Content
Sustainability Content
B2C Content Strategy
Consumer Content Strategy
Integrated Marketing Strategy
Lifestyle Content Strategy
Customer Insights
Data Analysis
Brand Strategy
Interviews
Kay Hui

Kay Hui

Past clients include Unilever, P&G, Coke, and Nestlé.

UX Designer

Kay is Available for Projects

Work with Kay

Employment Highlights

Strategic Consultant

Independent

January 2017 - Present (7 years 3 months)

Designer

Independent

October 2018 - Present (5 years 6 months)

Brand Director

DIA Brands

March 2018 - October 2018 (8 months)

Strategic Planner

eÿeka Asia

March 2015 - December 2016 (1 year 10 months)

Education Highlights

Bachelor of Business Administration, Marketing

National University of Singapore

June 1996 - June 1999 (3 years 1 month)

Portfolio

Hill+Knowlton Strategies

Hill+Knowlton Strategies

eÿeka

eÿeka Asia

DIA Brands

Medium

Zerowaste Period Journey

Instagram

Coffee Cup Carriers

Instagram

Bento Bag

Hill+Knowlton Strategies

Hill+Knowlton Strategies

eÿeka

eÿeka Asia

DIA Brands

Medium

Zerowaste Period Journey

Instagram

Coffee Cup Carriers

Instagram

Bento Bag

Resume

Strategic Consultant

Independent

January 2017 - Present (7 years 3 months)

  • Provided consulting on projects including product innovation, digital marketing strategy, UX, store design, and brand with a focus on innovation, analysis, one-on-one interviews to understand customer insights and customer journeys.
  • Clients: MullenLowe, Invitro Innovation, Possible, Bonsey Design, Bonsey Jaden and 3M.

Designer

Independent

October 2018 - Present (5 years 6 months)

The Tinkerbox is a small business that creates sustainable, reusable alternative solutions.

  • Handcrafted reusable alternatives to single-use disposables.
  • Created reusable daily items such as cotton pads, menstrual products, towels, covers and snack bags.

Brand Director

DIA Brands

March 2018 - October 2018 (8 months)

DIA is a design, innovation, and strategic branding consultancy in Singapore specializing in research, brand strategy, brand design and communications strategy.

  • Generated insights, defined opportunities and helped clients to develop a meaningful business led brand strategies.
  • Partnered with clients throughout their brand journey from discovery to strategy, brand design, cultural engagement, and brand activation.
  • Clients: The Coca-Cola Company, Olam International, Tipex Group, and Lee Kum Kee Group.

Strategic Planner

eÿeka Asia

March 2015 - December 2016 (1 year 10 months)

eÿeka discovers, develops, and delivers co-creative solutions and crowdsourcing creative content for brands.

  • Developed brand, communications strategy, and innovation pipeline for clients.
  • Consulted and counseled on project deliverables that will deliver on client objectives.
  • Analyzed creative output and transforming the output into actionable roadmaps.
  • Uncovered insights and trends from secondary research gathered from the creative output.
  • Analyzed and distilled creative consumer output (including interviews and focus groups) for insights.
  • Conceptualized and facilitated cross-functional workshops to co-create actionable client strategies.
  • Crafted internal process improvement strategies.
  • Clients: Unilever, Arnott’s, P&G, Coke, and Nestlé.

Associate Director

Hill+Knowlton Strategies Singapore

July 2014 - March 2015 (9 months)

  • Led the marketing communications portfolio, oversaw all portfolio clients, partner agencies, team members, and internal relationships.
  • Developed PR marketing communications strategy for each client including overarching communications platform and strategy, and content development.
  • Managed and nurtured existing client relationships for organic growth of the business.
  • Handled and forecasted revenue and resources within the team.
  • Worked for various clients including Me@OUE fine dining restaurant, Nikon, and Christie’s Auction House.

Education

Bachelor of Business Administration, Marketing

National University of Singapore

June 1996 - June 1999 (3 years 1 month)