Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Kay Lopez
Former social media & content strategist at L’Oréal USA.
Kay Lopez is a digital strategist specializing in social media and content production. As a social media strategist for over nine years, she has expertise in launching new social platforms as well as managing and developing existing channels. At L’Oréal USA, she created and set up social strategies for the Dark and Lovely brand and led campaigns of L’Oreal SoftSheen-Carson brands. Her past clients include NBCUniversal, TechStyle Fashion Group, Volta Beauty, and WeAllGrow Latina. Kay is also skilled in Adobe Creative Suite and copywriting.
Kay is Available for Projects
Work with KayEmployment Highlights
Social Media Strategist
Independent
January 2018 - Present (6 years 4 months)
Social Media Strategist
Los Angeles Tourism & Convention Board
October 2019 - March 2020 (6 months)
Social Media & Content Strategist
L’Oréal USA
February 2016 - December 2017 (1 year 11 months)
Social Media Manager
L’Oréal USA
April 2013 - February 2016 (2 years 11 months)
Education Highlights
Bachelor of Arts, Advertising & Communication
University of Houston
January 2007 - December 2010 (4 years)
Portfolio
KAY
Event Social Strategy
KAY
Video Production
KAY
Product Launch Social Strategy
KAY
On-air Social Integration Strategy
KAY
Content Production
KAY
Event Social Strategy
KAY
Video Production
KAY
Product Launch Social Strategy
KAY
On-air Social Integration Strategy
KAY
Content Production
Resume
Social Media Strategist
Independent
January 2018 - Present (6 years 4 months)
Kay has provided social strategy and content development for various clients.
As a social media strategist for NBCUniversal:
- Worked on social content project management for People’s Choice Awards.
As a social media strategist for TechStyle Fashion Group:
- Provided video planning and ideation for Justfab and Fabletics brands.
As a social media strategist for Volta Beauty:
- Managed social strategy audit and product development for Mia Del Mar Beauty brand.
As a social media strategist for WeAllGrow Latina:
- Created and executed the social strategy for large-scale event 2019 Summit.
Social Media Strategist
Los Angeles Tourism & Convention Board
October 2019 - March 2020 (6 months)
- Led development of social strategies across Discover LA platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Collaborated cross-functionally and with media agencies on social programs.
- Managed and delegated tasks to junior associate.
Social Media & Content Strategist
L’Oréal USA
February 2016 - December 2017 (1 year 11 months)
- Acted as the senior social and content lead for the Dark and Lovely brand.
- Developed and launched social strategies in collaboration with key marketing stakeholders.
- Led social campaign integrations with retail, agencies, and media.
- Produced in-house and large-scale content, including graphics, photo, and video.
- Owned and managed yearly social production budget and spending.
- Created YouTube video, including storyboards, scripts, model casting, and directing.
- Managed and delegated tasks to junior social and support teams.
Social Media Manager
L’Oréal USA
April 2013 - February 2016 (2 years 11 months)
- Managed social platforms and campaigns of L’Oreal SoftSheen-Carson brands.
- Developed yearlong social calendar and campaigns.
- Provided Influencer outreach, program development, and campaign integration.
- Performed monthly analytics, KPI, and trend reporting.
- Collectively grew brands' social presence by 800,000 followers.
Social Media Community Manager
Publicis
April 2012 - April 2013 (1 year 1 month)
- Functioned as junior manager of online communities, responsible for day-to-day engagement and platform management of L’Oreal SoftSheen-Carson brands.
- Launched and established social platforms.
- Managed social calendar planning, content auditing and development.
- Performed social growth planning, execution, and reporting.
Education
Bachelor of Arts, Advertising & Communication
University of Houston
January 2007 - December 2010 (4 years)
- Member of the American Advertising Federation Club.
- 4A's MAIP (Multicultural Advertising Intern Program) Alumna.