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Kelly Weiss

Kelly Weiss

Creative storyteller, UI/UX designer & business strategist.

Kelly Weiss is a UI/UX and graphic designer, creative storyteller, and business strategist with over 18 years of international experience heading design, marketing, and communications strategy across the technology, government, finance, and impact sectors. She specializes in UI/UX, product design, branding, corporate identity, copywriting, content strategy, and product marketing. As a UI/UX designer, she has designed websites and apps for companies such as Australian Unity, Beam, Presentize, Cannaraise, Italeau, and Sacred Earth Journeys. Kelly is also proficient in Adobe Photoshop, Illustrator, InDesign, Sketch, WordPress, HTML, and CSS.

UI/UX & Graphic Design
UI/UX Design
Graphic Design
Business Strategy
Product Design
Visual Design
Human-centered Design
Branding
Corporate Brand Identity
Copywriting
Marketing Strategy
Content Strategy
Product Marketing
Web Design
Mobile App Design
Storytelling
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Sketch
WordPress
HTML
CSS
Kelly Weiss

Kelly Weiss

Creative storyteller, UI/UX designer & business strategist.

Kelly is Available for Projects

Work with Kelly

Employment Highlights

Design, Marketing & Leadership Strategist

Independent

June 2015 - Present (8 years 10 months)

UI/UX Designer

Australian Unity

February 2019 - November 2019 (10 months)

Chief Design & Marketing Officer

Sensing Places

June 2016 - September 2017 (1 year 4 months)

Director of Design & Marketing

Tether

November 2014 - July 2015 (9 months)

Education Highlights

B.A., Design, Marketing & Communicaition

University of the Sunshine Coast, Queensland, Australia

September 2000 - June 2013 (12 years 10 months)

Portfolio

Dribbble

Workshop Flyer

Dribbble

eBook Cover Design for Advice Coach

Presentize SaaS Platform

Dribbble

Soul Talk Meditation Website Homepage

Tag3 Mobile App

KWPortfolio_3.pdf

Dribbble

Workshop Flyer

Dribbble

eBook Cover Design for Advice Coach

Presentize SaaS Platform

Dribbble

Soul Talk Meditation Website Homepage

Tag3 Mobile App

KWPortfolio_3.pdf

Resume

Design, Marketing & Leadership Strategist

Independent

June 2015 - Present (8 years 10 months)

  • Guided organizations to create more impact, efficiency, and growth by building a purpose-led brand, story, offerings, and strategy.
  • Orchestrated the marketing, design, and content strategy for an experiential design agency and two SaaS products through rebranding, copywriting, website development, UI/UX, and social media.
  • Accelerated the beta launch of a mindfulness app by producing all marketing, content, and product components through strategy, copywriting, email marketing, UI/UX, and bug testing.
  • Established an online presence, brand, and story for emerging technology startups through strategy, copy, design, website development, and UI/UX.

UI/UX Designer

Australian Unity

February 2019 - November 2019 (10 months)

  • Led and designed a large website redesign project.
  • Designed UI for banking and general insurance websites.
  • Analyzed internal and external research and undertook stakeholder meetings to form full design brief, specs, and project plan.
  • Applied the research to develop customer personas, logic, and userflows.
  • Developed and designed wireframes and prototypes for user-testing.
  • Personally conducted two rounds of user testings for multiple prototypes.
  • Designed final UI and UX logic for development.

Chief Design & Marketing Officer

Sensing Places

June 2016 - September 2017 (1 year 4 months)

Sensing Places is an innovation consultancy and creative technology agency.

  • Headed and implemented the marketing, design, and content strategy for Sensing Places and two SaaS products such as Presentize and Beam.
  • Designed, built, and wrote copy for three websites for all three companies.
  • Spearheaded the go-to-market strategy for the two SaaS products.
  • Orchestrated a new UI/UX strategy for Presentize SaaS product through product development, developing customer personas, and wireframing.

Director of Design & Marketing

Tether

November 2014 - July 2015 (9 months)

Tether is a cryptocurrency with tokens issued by Tether Limited.

  • Updated the marketing and communications strategy to build awareness and raise funds.
  • Boosted online presence through social media and PR strategies resulting in external media outlets publishing monthly articles.
  • Orchestrated the upgrade of a currency wallet through UX/UI strategy, wireframes, copywriting, design, and managing external and internal teams.

Director of Design & Marketing

Retention Science

May 2014 - November 2014 (7 months)

Retention Science is a software company that developed a lifecycle marketing automation platform powered by AI. 

  • Led the design and content creation of all company communications, including guides,blogs, sales collateral, website copy, sales decks, and event flyers.
  • Generated leads for sales team through building sales collateral and leading content strategy.
  • Managed the event and tradeshow strategy and produced all collateral and content.
  • Redesigned, built, and wrote copy for new corporate website using WordPress.

Education

B.A., Design, Marketing & Communicaition

University of the Sunshine Coast, Queensland, Australia

September 2000 - June 2013 (12 years 10 months)