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Laura Cook

Copywriter

Laura Cook

Former content marketing strategist at Sitecore Australia.

Over the past 15 years, Laura Cook has worked as a PR executive, copywriter, and content marketer. As a copywriter, she has helped businesses to produce a range of content, including blogs, LinkedIn profiles, case studies, white papers, social media posts, web and email copy, tenders and awards, and content calendars. Her past clients include Aquia, Switch I.T., Architecture & Design, OK Felix, and Squiz. At Sitecore, she translated research findings and customer stories into readable, watchable multi-channel content.

Copywriting
Content Marketing
Public Relations
Press Releases
LinkedIn Profiles
Case Studies
Social Media Content Creation
Web Copywriting
Email Copywriting
Content Calendar
Content Production
Content Writing
Content Editing
Account Management
White Papers
blogp
Laura Cook

Laura Cook

Former content marketing strategist at Sitecore Australia.

Copywriter

Laura is Available for Projects

Work with Laura

Employment Highlights

Copywriter & Content Marketer

Independent

September 2018 - Present (5 years 7 months)

Content Marketing Strategist

Sitecore

June 2014 - September 2018 (4 years 4 months)

Copywriter & Content Marketer

Independent

January 2014 - June 2014 (6 months)

Head of Content Marketing

Cirrus Media

January 2013 - December 2013 (1 year)

Education Highlights

Bachelor of Arts (Hons), English Literature

Cardiff University

September 2002 - June 2005 (2 years 10 months)

Resume

Copywriter & Content Marketer

Independent

September 2018 - Present (5 years 7 months)

  • Produced a range of content, including blogs, LinkedIn profiles, case studies, white papers, social media posts, web and email copy, tenders and awards, and content calendars.
  • Clients: Aquia, Switch I.T., Architecture & Design, OK Felix, and Squiz.

Content Marketing Strategist

Sitecore

June 2014 - September 2018 (4 years 4 months)

  • Worked closely with Sitecore’s central marketing team to translate research findings and customer stories into readable, watchable multi-channel content.
  • Produced content which educates, inspires, and informs anyone looking to improve their customers' online experiences.

Copywriter & Content Marketer

Independent

January 2014 - June 2014 (6 months)

  • Helped businesses to produce newsworthy, relevant, and interesting content to help engage with and educate their customers in a more intelligent and meaningful way.
  • Clients: Sitecore and Cirrus Media. 

Head of Content Marketing

Cirrus Media

January 2013 - December 2013 (1 year)

Cirrus Media, formerly known as RBI, is an Australian full-service B2B content marketing agency.

  • Managed the production and delivery of client content, including content frameworks, videos, blogs, white papers and infographics. 
  • Continued to manage Emedia's copywriting team and produce reporting on email bulletin performance and delivery.

Senior Copywriter

Emedia Australia

January 2011 - January 2013 (2 years 1 month)

Emedia Australia is a division of Reed Business Information Australia.

  • Managed Emedia's copywriting team, producing reader content and client copy for all email publications, as well as providing in-depth campaign management.
  • Worked closely with different industry-group sales teams, and their clients, to monitor the success of ongoing lead-generation campaigns and rewrite existing copy in order to boost reader response rates.

Education

Bachelor of Arts (Hons), English Literature

Cardiff University

September 2002 - June 2005 (2 years 10 months)