Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Content Strategist
Lauren McKay
Past clients include Tesco, New Look, EE, and BT.
Lauren McKay has over five years of experience working with both B2B and B2C brands focusing on SEO, content strategy, and content creation. At a digital marketing agency in Edinburgh, UK, she has created and implemented data-driven digital content strategies across a wide range of blue-chip e-commerce clients such as Tesco, New Look, EE, and BT. Her experience also includes contributing articles to a monthly English-language newspaper in Vienna and writing for numerous publications like The List and WOW247.
Lauren is Available for Projects
Work with LaurenEmployment Highlights
Content Writer & Strategist
Independent
June 2019 - Present (4 years 11 months)
Digital Content Lead
QueryClick
November 2017 - September 2019 (1 year 11 months)
Digital Content Manager
QueryClick
August 2016 - November 2017 (1 year 4 months)
Digital Content Executive
QueryClick
May 2014 - August 2016 (2 years 4 months)
Education Highlights
MLitt, Creative Writing (With Distinction)
University of Glasgow
December 2010 - December 2011 (1 year 1 month)
Master of Arts, Scottish Literature & Language (2:1)
University of Glasgow
January 2006 - December 2010 (5 years)
Portfolio
ESPC Landing Page Copy
www.list.co.uk
The List
ESPC Landing Page Copy
www.list.co.uk
The List
Resume
Content Writer & Strategist
Independent
June 2019 - Present (4 years 11 months)
- Worked with national and international websites and publications to create content for their brands, specializing in SEO content creation and development of content strategies.
- Conducted keyword research, managed content calendars, and created blogposts, long-form guides, and SEO-focused copy, including page titles, meta descriptions, and landing page content.
- Clients: The List, ESPC, WOW247, and Attacat.
Digital Content Lead
QueryClick
November 2017 - September 2019 (1 year 11 months)
QueryClick is an independent digital marketing agency that uses a unique technology to maximize ROI across brands' multi-channel marketing campaigns.
- Led the content team, responsible for the line management of seven people, and the first point of contact in the business for anything related to content.
- Worked closely with the growth team to identify opportunities for new business and focused on driving business revenue through the content service.
- Developed the content service and strategy for the business.
Digital Content Manager
QueryClick
August 2016 - November 2017 (1 year 4 months)
QueryClick is an independent digital marketing agency that uses a unique technology to maximize ROI across brands' multi-channel marketing campaigns.
- Managed the content team as well as acting as the content lead for the largest e-commerce client.
- Handled competitor analysis, the creation and implementation of content strategy, UX and SEO content, the delegation of work to copywriters, reporting on the success of the content work using Analytics platforms, and the provision of on-site support.
- Worked closely with stakeholders on the client-side to build brand guidelines and drive content success.
Digital Content Executive
QueryClick
May 2014 - August 2016 (2 years 4 months)
QueryClick is an independent digital marketing agency that uses a unique technology to maximize ROI across brands' multi-channel marketing campaigns.
- Developed content strategies for several key B2C accounts, as well as the created content for a range of high-profile, e-commerce clients, ranging from blog posts to product page content.
- Conducted keyword research, content audits, proofreading and editing content, writing SEO content, and measurement of content against KPIs.
Glasgow Venues Editor
The Skinny
January 2014 - March 2015 (1 year 3 months)
The Skinny is an independent arts and culture listings magazine in Scotland.
- Generated a vast amount of content for venue profiles quickly, writing in an informative way to provide useful information to readers.
- Carried out research, communicated with venues to source information, and provided SEO-optimized content for all Glasgow profiles.
Education
MLitt, Creative Writing (With Distinction)
University of Glasgow
December 2010 - December 2011 (1 year 1 month)
Master of Arts, Scottish Literature & Language (2:1)
University of Glasgow
January 2006 - December 2010 (5 years)