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Lavaniya Das

Content Marketing Expert

Lavaniya Das

Former content marketing lead at Infobip.

Lavaniya Das is a content marketing leader with over nine years of experience in B2B SaaS, film, B2C, and telecommunications. She has expertise in instituting better workflows, editorial guidelines, and tone of voice guidelines to consolidate brand narrative. At Infobip, she has led content creation across WhatsApp, Rich Communication Services (RCS), and CCaaS products and worked with Google, Facebook, and Viber on joint content campaigns. Her past clients include CBS Brand Studio, the American Heart Association, and numerous startups.

Content Marketing
Content Strategy
Content Creation
Strategic Planning
Data Analysis
Demand Generation
Account Based Marketing
Event Marketing
Event Management
Media Production
Content Production
Social Media Content Creation
Social Media Analytics
Paid Media
Organic Search
Brand Development
Tone of Voice
Lavaniya Das

Lavaniya Das

Former content marketing lead at Infobip.

Content Marketing Expert

Lavaniya is Available for Projects

Work with Lavaniya

Employment Highlights

Content Marketing Lead

Infobip

April 2019 - January 2020 (10 months)

Head of Content & Marketing

Azeus Convene

June 2016 - April 2019 (2 years 11 months)

Marketing & Business Development Consultant

Independent

November 2014 - June 2016 (1 year 8 months)

Education Highlights

MBA, Marketing

HEC Paris

January 2013 - April 2014 (1 year 4 months)

Bachelor of Arts (Hons), Filmmaking

SAE Melbourne & Middlesex University

September 2005 - June 2008 (2 years 10 months)

Portfolio

Infobip

Citrus: Increased In-store Footfall With Push Notifications

AzeusConvene

The Light Side of Paperless Meetings [Infographic]

AzeusConvene

Multi-factor Authentication and World Password Day 2017

County Councils Network

Azeus Convene UK Blog: Three Business Reasons to Kickstart Your Sustainable Goal

Infobip

On-demand - Infobip

Infobip

Citrus: Increased In-store Footfall With Push Notifications

AzeusConvene

The Light Side of Paperless Meetings [Infographic]

AzeusConvene

Multi-factor Authentication and World Password Day 2017

County Councils Network

Azeus Convene UK Blog: Three Business Reasons to Kickstart Your Sustainable Goal

Infobip

On-demand - Infobip

Resume

Content Marketing Lead

Infobip

April 2019 - January 2020 (10 months)

  • Functioned as a global marketing leader, implementing worldwide strategies, working with sales and product teams.
  • Delivered a tone-of-voice guide in the first 60 days and instituted editorial standards.
  • Developed a content strategy within the first 90 days and delivered the 2020 strategy to break €1 billion.
  • Instituted structured working using briefs, wireframing, content calendars, and stakeholder groups.
  • Improved organic traffic to case studies by 31% and to blogs by 18% in six months.
  • Managed content agencies and worked on joint campaigns with Google, Facebook, and Viber.
  • Led content creation across WhatsApp, Rich Communication Services (RCS), and CCaaS products.
  • Designed strategies, content, and nurturing campaigns for the finance, retail, and on-demand sectors.
  • Grew a team from three to five in London and Zagreb.
  • Improved processes and efficiency for the team while training junior members.

Head of Content & Marketing

Azeus Convene

June 2016 - April 2019 (2 years 11 months)

Azeus Convene is a multi-awarded and leading board portal solution used by boards of directors of FTSE 100, Fortune 500, financial institutions, governments, and nonprofits in over 80 countries.

  • Worked as marketing lead for the UK and EU reporting to the EU managing director and CEO.
  • Created marketing materials targeting public and private sectors, from the NHS to financial institutions.
  • Managed teams in London and Manila and worked with legal, sales, and product teams.
  • Implemented HubSpot as a marketing and sales management platform for the company (CRM).
  • Maintained the database and enforced quality data input.
  • Planned the event calendar and ensured marketing campaigns were in tandem.
  • Implemented nurturing campaigns with marketing automation in HubSpot that increased inbound leads.
  • Managed the launch of a new website, coordinating and project managing developers in Asia and a creative agency in the UK (.com in 2016 and .co.uk in 2017).
  • Project managed the localization of French and Spanish websites.
  • Supervised SEO and PPC strategy and created a long-term content strategy.
  • Created informed strategies and implemented Account Based Marketing (ABM) in line with GDPR.
  • Website optimization that resulted in an 18% increase in session duration and a 22% decrease in bounce rate which improved demand generation.
  • Conducted interviews with senior-level clients for case studies from public and private sectors.
  • Wrote creative briefs for graphics and media departments.
  • Oversaw social media management and growth.
  • Produced videos and audio for marketing and onboarding which led to a 27% decrease in calls to support and a 17% increase in leads.

Marketing & Business Development Consultant

Independent

November 2014 - June 2016 (1 year 8 months)

Lavaniya has worked with companies to provide innovative marketing and branding solutions.


As a consultant for Imaginative Exposure (film and brand partnership agency):

  • Established processes for client relationship management (CRM), client onboarding, and project management.
  • Created and pitched B2B marketing/business, content distribution, and integrated brand strategies aligned with specific client requirements.
  • Advised on brand activation and brand narrative for brands like American Airlines and Adidas.

As a consultant for Fnatic, (eSports team):

  • Managed online partner competitions and events (ESL, SteelSeries, BenQ, DXSeat, Monster Energy).
  • Conducted fan insight survey and analyzed responses of over 5,000 participants; results published by Newszoo and featured in CEO’s keynote speeches.
  • Boosted brand awareness by creating effective B2B and B2C marketing and content plans.
  • Led the planning and execution of Facebook ads and LinkedIn sponsored updates; boosted LinkedIn following by 40% in six weeks.
  • Improved eCommerce marketing and increased click rates via newsletter and social media (paid and earned).
  • Conceptualized and published fortnightly eCommerce and content newsletter distributed to 100,000 fans. 

As a consultant for Fliq.io (film startup):

  • Grew B2B opportunities.
  • Managed all aspects of short-film screening events (B2C), including social media engagement, venue coordination, and overall event organisation.
  • Worked on a key project for BAFTA to redesign and edit a white paper on online film distribution.

Education

MBA, Marketing

HEC Paris

January 2013 - April 2014 (1 year 4 months)

Bachelor of Arts (Hons), Filmmaking

SAE Melbourne & Middlesex University

September 2005 - June 2008 (2 years 10 months)