Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

Work With Talent
Manisha Tolani

Manisha Tolani

Brand Marketing Expert

Handled David Yurman, Gucci, & Chanel accounts.

Manisha Tolani is a bilingual diverse marketing leader with experience in building and managing integrated marketing strategy, data analysis, UX design, and event planning. She has worked for clients across various fields, including luxury, fashion, tech ventures, travel and hospitality, consumer brands, and social impact. As a marketing manager for a luxury duty-free store, she has maintained relationships with high-end brands such as David Yurman, Gucci, and Chanel, ensured brand guidelines were met and maximized all marketing programs. Manisha is also well-experienced in executing social media and digital advertising strategies, including Facebook Ads and Google AdWords.

Digital Marketing
Illustrator
Brand Marketing
UX Design
Adobe InDesign
Adobe Photoshop
Web Design
HTML
CSS
MailChimp
Branding
Event Management
Google AdWords
Social Media Management
Social Media Marketing
Digital Advertising
Facebook Ads
Wordpress
Google Analytics
Amazon Ads
Manisha Tolani

Manisha Tolani

Handled David Yurman, Gucci, & Chanel accounts.

Brand Marketing Expert

Manisha is Available for Projects

Work with Manisha

Employment Highlights

Brand Consultant & Web Designer

HerLaunch

August 2018 - Present (3 years 1 month)

Digital Marketing Consultant

Independent

September 2016 - Present (5 years)

PR Specialist & Design Consultant

Wired Island International

November 2018 - July 2019 (8 months)

Marketing Manager

Jai’s

August 2016 - August 2017 (1 year)

1 More Entries

Education Highlights

MPS in Design Management, Design Management

Pratt Institute

September 2019 - December 2021 (2 years 3 months)

Bachelor of Science, Marketing Communication & Entrepreneurship

Emerson College

January 2012 - December 2015 (3 years 11 months)

Portfolio

www.toryburch.com

Tory Burch

TEMPLE TWIST

Temple Twist

Celebrating Female Entrepreneurs Under 30

Celebrating Female Entrepreneurs Under 30

www.digicelgroup.com

Digicel Group

Jai's

Jai's - Turks and Caicos

Wired Island

Wired Island

www.toryburch.com

Tory Burch

TEMPLE TWIST

Temple Twist

Celebrating Female Entrepreneurs Under 30

Celebrating Female Entrepreneurs Under 30

www.digicelgroup.com

Digicel Group

Jai's

Jai's - Turks and Caicos

Wired Island

Wired Island

Resume

Brand Consultant & Web Designer

HerLaunch

August 2018 - Present (3 years 1 month)

HerLaunch is a creative studio that helps women founders grow their business and serves as a tool to stay connected and learn from successful women in business.

  • Designed clients' entire web experience.
  • Coordinated, managed, and proofread all communications projects including website, paid and organic social media, paid search ad copy - ensuring consistent messaging.
  • Managed creative development for cross-category digital media, including paid social and display.
  • Created go-to-market strategy including branding, product positioning and launch.
  • Developed product management around packaging design, compliance, digital advertising budgeting and strategy, and e-commerce setup.
  • Implemented chat bot conversion strategy that increased sales and set a 5 minute, 100% response rate.
  • Directed and photographed product photoshoots for brand creative assets and ongoing communication efforts.
  • Established key performance metrics that tested digital creative engagement, click-throughs, and conversions.
  • Manage and enhance social accounts and drove traffic to websites or place of business.
  • Identified relevant influencers and negotiated campaign terms based on brand strategy.

Digital Marketing Consultant

Independent

September 2016 - Present (5 years)

  • Partnered in strategizing and planning full fiscal overarching media strategy for clients.
  • Managed digital performance marketing channels including paid search, affiliate marketing, performance display both remarketing and prospecting, paid social such as Facebook and Instagram, email marketing, and search engine optimization.
  • Coordinated and proofread all communications ensuring consistent messaging.
  • Handled creative development for cross-category digital media including paid social and display ads and other online retailer accounts to align co-branded content.
  • Identified and grew a digital audience through an iterative, data-driven test-and-learn approach.
  • Worked closely with Head of Marketing to devise go-to-market strategy including branding, product positioning, and launch.
  • Managed product packaging design, compliance, digital advertising budgeting, strategy, and e-commerce setup.
  • Monitored monthly budgets related to digital marketing efforts.
  • Learned and implemented a chat-bot conversion strategy that increased sales and set a 5 minute, 100% response rate. 
  • Delivered analysis of media marketing campaigns and initiatives.
  • Directed and photographed product photo-shoots for brand creative assets and for ongoing communication efforts.
  • Developed successful marketing campaigns to grow sales and identified KPIs that tested digital creative engagement, click-through, and conversions.
  • Oversaw and enhanced social accounts, and drove traffic to websites or place of business.
  • Determined relevant influencers and negotiated campaign terms based on brand strategy.

PR Specialist & Design Consultant

Wired Island International

November 2018 - July 2019 (8 months)

Wired Island International is a boutique PR and digital marketing agency specializing in B2B tech brands.

  • Maintained a favorable image and increased US awareness for international clients.
  • Researched relevant reporters, craft media pitches, and outreach.
  • Designed info-graphic and fact sheets for clients.
  • Developed project management around website refresh including the design of rebrand, content development and organization, and site build.

Marketing Manager

Jai’s

August 2016 - August 2017 (1 year)

Jai’s is a luxury duty-free store offering fine watches, jewelry, and fragrances based out of Turks And Caicos Islands.

  • Managed all media across social, search and print programs.
  • Crafted creative campaigns centered on increasing store traffic.
  • Maintained relationships with high-end brands, including David Yurman, Gucci, and Chanel, ensuring brand guidelines were met and partnered to host creative holiday events, maximizing all marketing programs.
  • Designed nationwide tourism print ads.
  • Attended convention shows and assisted in merchandise planning and buying.
  • Trained in motivating sales associates, managing teams, and planning for high season.
  • Developed project management around new shopping bags - sourcing, design, and communication.
  • Outlined all store signage, event banners, transparencies, digital media for Whatsapp platform, and raffle tickets for giveaways and charitable donations.
  • Coordinated and designed annual holiday catalog for a luxury retailer, including the gathering of brand assets, layout, and print.

Special Project Coordinator

MassChallenge

January 2016 - June 2016 (5 months)

MassChallenge is a non-profit, global, zero-equity startup accelerator aiming to strengthened the global innovation ecosystem by accelerating high-potential startups across all industries, from anywhere in the world.

  • Created the social entrepreneurship department at MassChallenge.
  • Organized two 8-hour intensive bootcamp series targeted for underserved entrepreneurs in the Greater Boston Area, concluding with a pitch competition.
  • Coordinated food and drink for over 60 people, programming design and schedule, and runner day of the event.
  • Launched an Innovation RoundTable Discussion with community leaders, industry experts, mentors, and startup founders to discuss important topics surrounding inclusive entrepreneurship.

Education

MPS in Design Management, Design Management

Pratt Institute

September 2019 - December 2021 (2 years 3 months)

Bachelor of Science, Marketing Communication & Entrepreneurship

Emerson College

January 2012 - December 2015 (3 years 11 months)

  • Was 1st Place on Emerson Pitch Competition and granted with $5,000.