Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With TalentBrand Marketing Expert
Brand strategist for Lufthansa, Citibank & Mercedes-Benz.
Marcus Podorf is an award-winning Director and Executive Consultant with 22 years of strategic and operational experience in providing service for global premium and luxury brands of world-renowned companies including Lufthansa, Mercedes-Benz, BMW, Konica Minolta and TUI Travel Germany. He has conceived, planned and implemented rebranding projects for various companies as well as advised and supported organisations for necessary changes. His advisory services range from business management, brand positioning and repositioning, productisation and sales strategies to holistic marketing and communication strategies.
Marcus Podorf
Brand strategist for Lufthansa, Citibank & Mercedes-Benz.
Brand Marketing Expert
Marcus is Available for Projects
Work with MarcusDirector & Executive Consultant
Marcus Podorf Ventures
September 2012 - Present (10 years 7 months)
Senior Advisor (Independent)
tom logisch®
December 2020 - Present (2 years 4 months)
PayPal Europe (Independent)
Scholz & Friends
March 2022 - June 2022 (4 months)
Director of Rebranding for thyssenkrupp infrastructure (Independent)
thjnk Duesseldorf
December 2021 - March 2022 (4 months)
Diploma in Marketing Communications, Marketing Communications
CCI Chamber of Commerce and Trade
January 1999 - December 2002 (4 years)
Medium
YouTube
Medium
YouTube
Director & Executive Consultant
Marcus Podorf Ventures
September 2012 - Present (10 years 7 months)
22 years of experience in leading the marketing and transformation of premium and luxury brands, products and services. B2B and B2C
• Lead, oversee and develop brand, corporate and marketing transformation strategies as well as organisational change
• Lead and manage complex turn around and rebranding projects
• Develop and implement holistic communications strategies and programs
• Plan, craft and deliver integrated brand and marketing excellence, operational excellence, and institutionalised digital transformation as well as culture change
• Help corporations and agencies with setting up and establishing teams/units/accounts.
• Rely on an international network of senior specialist for every project under my lead
• Work both onsite and offsite/remote (WeWork offices worldwide)
Senior Advisor (Independent)
tom logisch®
December 2020 - Present (2 years 4 months)
• Brand Excellence
• Increasing company, brand and customer value
• Respositioning and Rebranding
• WebDev
• CRM Operations
PayPal Europe (Independent)
Scholz & Friends
March 2022 - June 2022 (4 months)
Project Director
Director of Rebranding for thyssenkrupp infrastructure (Independent)
thjnk Duesseldorf
December 2021 - March 2022 (4 months)
Director of Rebranding / Team Lead Creative & Client Services (Independent)
• Strategic planning and leadership for the rebranding of "thyssenkrupp infrastructure"
• Corporate design, corporate identity
• UX design (excl. Website)
• Integrated media production including technical and graphical documentations, CI/CD manual
• Commercial and professional responsibility for the account, direct report to the management of thjnk
• Scoping, budgeting, planning and account monitoring
• Not in scope: website experience
Senior Advisor UX/CX (Independent)
kolula Start-up
December 2020 - December 2021 (1 year 1 month)
Relaunch of the Webapp
• Review & Assessment, Scoping based on Analytics Data
• UX-Strategy & -Concept
• Branding & Brand Device Definition
Senior Advisor (Independent)
Base Element
September 2017 - September 2021 (4 years 1 month)
Digital Strategy & Transformation
Lead CRM for BMW Germany (Independent)
Media.Monks x The Marcom Engine
June 2020 - November 2020 (6 months)
Led CRM, Design & Intelligence Projects for BMW Germany
• Strategic Planning
• Direct Marketing and Dialogue Marketing Strategies & Operations
• Digital Campaigning
• UX Strategies
• Project Management
Interim Director
VORN Strategy Consulting
September 2019 - September 2020 (1 year 1 month)
Senior advisory services
• Delivered strategic consulting and brand leadership for various accounts of VORN Strategy Consulting
Focus:
• Brand strategy & planning
• Brand purpose design, brand experience design and repositioning strategies
• Premium
• CRM
• Data Strategy & Insights Generation, BI
• Platforms
• Campaigning for national champions and international projects/scope
• Rebranding strategies
Accounts:
• Hyundai-N: Brand strategy and strategic planning for the international motorsport champion
• Globus Hypermarkets, a German and European champion in the retail sector: Brand and business strategy incl. market, trend, competition, target group, brand, BI/business intelligence, communications and touchpoint strategies.
Interim Marketing Lead
Zalando Outlet Stores
June 2019 - September 2019 (4 months)
Led the Marketing of the Zalando Outlet Stores
• Planned holistic CRM, UX and standardisation, interlocking and improving the existing customer experience at digital and stationary touchpoints
• Team leadership, 8 direct reports
• Was responsible for budget and KPIs
• Developed online marketing strategy and relevant KPIs
• Planned across different media platforms
• Devised business strategies and guided and collaborated with various business units in the introduction of CRM and a holistic customer dialogue and experience program
• Performed change management
• Messaging & communications planning
Interim Director, Brand Strategy & Planning (International)
VORN Strategy Consulting
October 2018 - February 2019 (5 months)
VORN is the brand and management consultancy within Hirschen Group specializing in digital transformation, brand strategy, innovation, education and business strategy.
Interim Head of Lufthansa ‘New Premium’ Brand Refresh & Lufthansa Group Airlines Rebranding
DDB & Tribal
July 2017 - April 2018 (10 months)
Account Director CRM Mercedes-Benz
antoni
February 2016 - May 2017 (1 year 4 months)
antoni is the European lead agency for the car division of Mercedes-Benz founded in 2015.
Director Client Services (Independent)
thjnk
October 2013 - March 2014 (6 months)
• CRM and direct marketing strategies for Unity Media
• Brand repositioning strategy for FOX Entertainment
Director, UX Strategy (Independent)
Philipp & Keuntje
October 2012 - March 2013 (6 months)
Client Service Director, Management Supervisor, Account Director & Marketing Communications Consultant
Wunderman
July 2008 - September 2012 (4 years 3 months)
Account Director & Senior Account Manager
weigertpirouzwolf
April 2006 - June 2008 (2 years 3 months)
Weigertpirouzwolf is an advertising agency in Hamburg, Germany established in 1998.
Key Account Manager & Marketing Consultant
KP&Z
August 1999 - June 2006 (6 years 11 months)
KONICA MINOLTA Europe
• Key account management
• Conception and implementation of new platform solutions
• Product launches and sales support for B2B business partners
The following projects are an excerpt of a client and innovation relationship that lasted for over 4 years:
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KONICA MINOLTA Europe – Rebranding, 2003
Supervised the account, led national change strategy, local rebranding (B2B, B2B2B) and implemented several online and offline measures and campaigns after the merger of KONICA and MINOLTA.
• Gained experience in mergers, relaunches, brand transition and transformative business models.
• Led several B2B acquisition, product and brand awareness DM campaigns across all channels and media.
• Led literature development and various CeBIT campaigns and activities.
• Directed and implemented DDP and Red Dot Design Award campaigns in 2004.
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KONICA MINOLTA Europe – Print-on-demand publishing platform/B2B, 2003-2006
Designed print-on-demand publishing platform, Konicaminolta-123.de.
• Business model design, UI/UX concepts, template developments and implementation.
• Naming, branding and roll-out communication.
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KONICA MINOLTA Europe – “Scanning” Realtime CRM campaign, 2003-2004
Planned, executed and managed the real-time CRM campaign “Scranning” for Konica Minolta, awarded the DDP Deutscher Dialogmarketing Preis 2004 best in class.
• Recruited, built, trained, coached and supervised dedicated campaign team of ten people.
• Led infrastructure development (technology, processes, tools, CRM software, In-/Outbound Services).
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KONICA MINOLTA Europe – “E-BIZHUB” CPC tracking platform, 2003-2004
Gained experience in transformative business models (e-business digitalization)
• Platform conception, platform implementation and management.
• Developed the concept for the international e-bizhub platform for dealerships and their clients.
• Managed platform implementation and roll out.
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markilux® – Premium brand relaunch, 2004
Won markilux® Account for KP&Z, managed the strategic direction and implementation of the holistic brand relaunch (B2C, B2B).
Diploma in Marketing Communications, Marketing Communications
CCI Chamber of Commerce and Trade
January 1999 - December 2002 (4 years)