Nashiya Salim

Pulley Ascent is a business development company that specializes in quality lead generation and database development for B2B organizations.

• Researched target audience to finalize the content types and the channels; executed result-driven digital content programs that measure lead count and lead conversion to sale.
• Created professional content for proposal and presentation to clients.
• Developed content marketing to improve brand prestige/positioning, brand loyalty, and staffs recruitment.
• Built a network of freelance writers, with multi-language support.
• Improved website content and constantly refresh them.
• Updated website to include content services with right keywords.
• Established social media content strategy; introduced other resources like eBooks, case study, videos, whitepaper, info graphics, and other content ideas.
• Conceptualized, created, designed, and executed email marketing campaigns.
• Managed content strategy, editorial calendar, and long term content planning.
• Oversaw website development, web content creation, and web postings. 
• Planned, coordinated, and executed blogs and digital assets.

SG EventMart is an online event portal in Singapore that connects event planners with verified vendors.

• Developed and oversaw all marketing content initiatives across multiple platforms and formats to drive clients’ objectives, from customer/partner engagement to lead generation.
• Created content for website, including blog posts, articles, e-newsletter, brochures, whitepapers, case studies, social media copy, and press releases.
• Conceptualized, formulated, and managed content strategies for both digital campaigns and event marketing.
• Crafted engaging long-form and short-form copy effectively across a vast range of deliverable types, including traditional and online.
• Led and inspired the development of first-class content that is in support of the content strategies formulated.
• Used SEO best practices to generate traffic to the website.
• Managed and promoted website content, and pitched articles to relevant third-party platforms.
• Monitored and reviewed content produced by other members of the team.
• Researched to develop content topics for B2B and B2C clients based on market insights and industry trends.
• Collaborated with other departments to create innovative content ideas for social media and other platforms.
• Wrote articles, interviews, and content for clients.

Xsource Info Solutions is an IT-enabled services firm that creates world-class e-marketplace solutions for traditional services across various industries.

• Delivered quality original content required by the management on time.
• Formulated and proposed the content development strategy based on the infrastructure provided.
• Researched, formulated, coordinated, and managed all website content, including but not limited to, blog posts, site static pages, and banners.
• Managed all SEO activities of the website and its promotion through content marketing.
• Sourced and commissioned videos and infographics.
• Handled cataloging of all products sold on the platform product images, descriptions, options, option variants, and variant information.
• Planned and executed social media and email campaigns.
• Liaised with brand and marketing team to develop content for communication and campaigns.
• Ensured the active presence of the company in all popular social media as deemed appropriate by the management.
• Identified, assessed, validated, and assigned jobs based on requirement and budget before the assigned time for the project.

Fingent is a software development company firm providing end-to-end technology services, advisory services, enterprise consulting, application development and maintenance outsourcing, and business process outsourcing.

• Managed both company's and clients' blogs, case studies, whitepapers, and other marketing collaterals.
• Recruited, built, and managed a new team offsite freelance writers; delegated work to in-house and freelance writers.
• Planned and executed social media and email campaigns.
• Tracked and evaluated campaign results.
• Handled social media accounts, including Twitter, LinkedIn, and Quora.
• Created script ideas and storyboard for videos.

Suyati provides marketing technology and integration services for companies such as CMS and CRM, e-commerce, marketing automation, social media listening, email and social marketing, and customer service systems.

• Coordinated, managed, and communicated with a team of over 60 freelance writers.
• Created and managed all kinds of content requirements from various Indian and international clients.
• Managed and tested the company's writer content managing platform, Voraka.
• Wrote and edited internal newsletters, blogs, and articles.
• Selected and interviewed new writers; provided training for new joiners.

C-Cubed Solutions provides customer support to Internet companies through online support, voice, and electronic mail contacts.

• Created content for Microsoft and Windows support websites. 
• Managed social media which included editing and publishing content.
• Involved in shortlisting and selecting candidates.