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Nerina Mills

Beauty Writer

Nerina Mills

Beauty content creator & social media expert.

Nerina Mills is an online marketing consultant and strategic business advisor specializing in beauty and fashion content. With over three years of experience in digital marketing and media, she has provided expertise in content creation, social media management, email and newsletter marketing for clients from various industries including construction, e-commerce, home and garden, travel, B2B recruitment, education, non-profit, DIY tools and housing. Nerina is Google Adwords certified and has run multiple AdWords campaigns across South Africa, Europe, and Australia.

Digital Marketing
Google AdWords
Google Analytics
Social Media Management
Beauty Content
E-Commerce Content
E-Commerce Content Strategy
Email Marketing
Facebook Ads
Linkedin Ads
Social & Digital Analytics
Twitter Ads
Content Creation
Online Marketing
Search Engine Marketing (SEM)
Search Engine Optimization
Nerina Mills

Nerina Mills

Beauty content creator & social media expert.

Beauty Writer

Nerina is Available for Projects

Work with Nerina

Employment Highlights

Online Marketing Consultant

Amity Digital

September 2015 - Present (8 years 8 months)

Marketing Consultant

Batavia

February 2019 - Present (5 years 3 months)

Online Marketing Manager

Batavia

February 2018 - January 2019 (1 year)

Digital Marketing Manager

Invoke Recruitment Consultancy

February 2016 - February 2018 (2 years 1 month)

Education Highlights

Bachelor of Commerce, Marketing and Information Management Systems

Stellenbosch University

January 2009 - December 2011 (3 years)

Portfolio

Mysite 1

Amity Consulting

Batavia | Tools to Build

Batavia

Invoke Recruitment

Invoke Recruitment

New Digitals

Mikaza Consultancy

Trafficbrand

Gmail Sponsored Promotions

Mysite 1

Amity Consulting

Batavia | Tools to Build

Batavia

Invoke Recruitment

Invoke Recruitment

New Digitals

Mikaza Consultancy

Trafficbrand

Gmail Sponsored Promotions

Resume

Online Marketing Consultant

Amity Digital

September 2015 - Present (8 years 8 months)

Amity Digital provides comprehensive marketing solutions for startups and small to medium-sized businesses.

  • Provided clients with a thorough digital marketing strategy to achieve goals.
  • Performed monthly reporting across all advertising channels and social platforms.
  • Analyzed trends and statistics via Analytics tools.
  • Managed and created content for clients social media accounts in Facebook, Twitter, LinkedIn, Instagram and Pinterest.
  • Managed the creation and development of WordPress based websites.
  • Optimized and managed client websites such as WordPress, Wix and Lightspeed.
  • Provided social media training and consulting and wrote monthly blogs for clients.
  • Generated paid advertising across all platforms including Google.
  • Created and managed newsletters in MailChimp.
  • Managed basic image creation and design for social media and newsletters.
  • Developed SEO setup and analysis and lead generation.

Marketing Consultant

Batavia

February 2019 - Present (5 years 3 months)

Batavia is a Dutch brand that creates innovative, quality products for DIYers, tradespeople, garden and outdoor enthusiasts.

  • Managed overall online marketing strategy and implementation including bi-weekly newsletters, social media management, SEM and SEO, content generation and paid media across Google, Facebook, Instagram and LinkedIn.
  • Advised Batavia on their overall business strategy and assisted in putting goals in place to reach for the foreseeable future.
  • Built, managed and maintained the company website, batavia.eu.

Online Marketing Manager

Batavia

February 2018 - January 2019 (1 year)

  • Was responsible for WordPress website management, content uploading, product management and updating.
  • Performed project management and development on the new Batavia website also built on WordPress.
  • Developed online marketing strategy across all platforms.
  • Optimized SEO and keyword research.
  • Managed content for social media and paid advertising across Facebook, LinkedIn, Instagram, Twitter and YouTube.
  • Crafted Google Ads strategy, management and optimization to reach goals.
  • Managed newsletter creation across three languages, German, English and Dutch.
  • Conducted reporting on all online activities.

Digital Marketing Manager

Invoke Recruitment Consultancy

February 2016 - February 2018 (2 years 1 month)

Invoke Recruitment Consultancy is a staffing and recruiting firm in England specializing in B2B marketing recruitment.

  • Developed digital marketing strategy, including social media and newsletters.
  • Managed Google Analytics and reporting and researched the latest trends and concepts.
  • Managed and updated website, SEO and Google Adwords.

Digital Marketing Specialist

Mikaza Consultancy

April 2017 - January 2018 (10 months)

Mikaza is a consultancy agency that helps online web shops with marketing, strategic and operational issues.

  • Managed and maintained Google Shopping & Google AdWords for www.westfalia.net and www.batavia.eu.
  • Setup and managed automated bidding tools for Google Shopping - Omnia bid management and Whoop automated bidding.
  • Developed Facebook advertising, basic content creation and Google Analytics analysis.
  • Created an integrated marketing strategy.
  • Handled and maintained SEO from an on-page perspective.
  • Developed Bing advertising as well as Bing Shopping.

Education

Bachelor of Commerce, Marketing and Information Management Systems

Stellenbosch University

January 2009 - December 2011 (3 years)