Panagiota Marinou

• Founded Shoplistguru.com, an authorized affiliate marketing partner for top e-commerce players, such as Lazada, in Southeast Asia region.
• Built a website and set up traffic generating channels from scratch to achieve ‘000s of USD in sales in less than a year period.
• Managed categories and products selection, development and creation of digital content for different categories such as pet supplies, beauty, electronics, home appliances, and home and living).
• Handled SEO and email marketing strategy creation and content collaborations with other affiliate platforms, content creators and publishers.
• Communicated with external clients for building and promoting digital content.

• Spearheaded and directed cohesive advertising projects to assure 100% on-time delivery and generated revenue of $110,000.
• Enhanced video and native content marketing campaigns by 20% to boost user retention rate.
• Gathered and analyzed relevant information about trends in consumer behavior, consumption habits, social lifestyles and competition.
• Oversaw and managed diverse range of digital marketing campaigns, including video native content, programmatic and social media for the Greek and UK markets.
• Undertook and executed digital media strategy to attain campaign objectives to assess client needs.
• Analyzed digital market trends and records to forecast and develop new and existing business for media properties.
• Produced media offers and effective native content for clients’ sponsorships articles and videos for media agencies and clients.
• Clients: Mondelez, Pizza Fan, Dominos Pizza, Coca Cola, Unilever, Cosmote, Vodafone, Sarantis, P&G, and more.

ADWEB offer publishers and technology providers strategic partnerships and solid relations with the leading brands and the advertising market aiming to maximize revenue and strengthen their market proposition.

• Administered digital and commercial representation of Spotify.com, Stardoll.gr, Games.gr accounts, etc.
• Supported the cross selling protocols by managing digital marketing planning and deployment of effective content for clients such as McDonalds, Unilever, Coca Cola, Mondelez, IKEA, Praktiker, E-food.gr, Nike, P&G, Porsche, Mercedes, and Pizza Fun.
• Steered marketing and commercial strategy and implemented communication and marketing projects, ensuring effective KPIs.
• Increased and delivered average sales growth of 35% by executing effectual digital marketing strategies for pharmaceutical clients such as Pfizer, Roche, Novartis, GlaxoSmithKline, Abbott, and more.

Capital.gr is a pioneer and leader in the electronic publishing of financial information on the Greek market established in 1998. 

• Supervised, executed, and evaluated campaign performance, delivered required reports and resolved delivery issues efficiently.
• Directed the development of digital edition and content of the weekend edition.
• Implemented a series of integrated display campaigns to produce revenues through close collaboration with marketing managers, media agencies and sponsors for big clients such as P&G, Unilever, Coca Cola, Brooks Brothers, Rolex, Vodafone, IWC, Opel, BMW, and more.
• Conducted the development and communication of existing and new customers providing excellent client service.