Raghav Ahooja

• Handled paid performance media campaigns across four major markets, including Singapore, Malaysia, Indonesia, and Thailand. Omnichannel media buys with data-driven decision powered by tools such as GA 360 and Tableau.
• Oversaw growth of company’s market share and platforms active user growth across all four markets. Planned media buys for budgets over S$4 million for FY2019.
• Involved in development of in-house DMP and development of MaaS (Marketing as a Service) for a high-value client. 
• Increased market share in Singapore by 3%; increased market share by 7%, monthly active users by 10%, and met target for increasing consumer adoption of new fintech tool in Malaysia.

• Worked on a case with a major cinema player to grow monthly active users (MAU) and transactions via their mobile application. Also included optimization of existing digital marketing processes and app development cycles.
• Increased app transaction share by over 10% within clients ecosystem and helped set up attribution model and consumer sales funnel optimization. MAU increased off over 20%.

Sartha Global Marketing is a tourism marketing representation, destination branding, and public relations company that provides integrated sales and marketing solutions and consultancy for organizations wanting to do business in India.

• Headed digital marketing for the company and worked with multiple external stakeholders across high-value clients such as Brand USA, Visit California, LVCVA, Visit Flanders, Simon Property Group, Hong Kong Tourism Board, and Travel Nevada.
• Acted as a strategic consultant helping clients formulate their digital strategy for the quarter. 
• Launched multiple campaigns for over three high-value clients, meeting both marketing and business KPIs.

Tripsbank is an online travel platform that provides international holiday packages.

• Marketed inventory holiday packages via online media channels with a specialization in Facebook Ads. This involved creating the content and copy of the campaign, designing the landing pages on the website to which the ads would be redirected, and optimizing the said landing pages for SEO purposes. 
• Monitored and tweaked the Facebook campaigns according to the data and the results. ROI was calculated on per unit sales vis-a-vis ad spend basis.
• Created a business model by which the team was sourcing leads from Facebook and selling them to multiple tour operators. 
• Developed campaigns from scratch along with the content and the creatives to source the leads at a CPL which was 50-60% lower than the industry average. ROI was calculated based on cost of lead acquisition vis-a-vis the cost of lead sold to the tour operator. This was done for both international and domestic travelers from India.
• Built multiple landing pages which helped for SEO. Integrated meta tags and tags needed to boost SEO rankings; wrote and marketed content.
• Wrote multiple articles on LinkedIn to showcase the lead acquisition capabilities of the company.
• Involved in working with the development team to create a SaaS platform to aid tour operators in managing their day to day business. Areas of work focused on UX and UI, functionality and speed, and testing the customer journey. The platform included a dynamic package creation tool, inventory management system, CRM, financial accounting module, and staff management system.

• Acted as the product manager for CARE, CARE Freedom, Joy, and Joy Tomorrow products for online channel which accounted for 75% of the online retail portfolio. Mainly responsible for partner sales and business development for online sales of the product via web aggregators and brokers. 
• Integrated over ten new web aggregators and online brokers to sell product via their online channels. Also helped set up processes to streamline operational problems such as delays in underwriting, medical tests, and premium loading. 
• Established training seminars for the partner sales team and helped design an attribution model for partner sales. 
• Launched multi-tiered contests to induce sales via partner channels.
• Worked with the internal dev team to help set up the initial product sales via our website and also helped integrate the new indemnity products for the internal sales team. Worked closely with internal and external developers to help build the departments internal sales CRM.
• Oversaw B2C lead campaigns at an annual spend of 2-3 million USD per annum. Leads were procured via two main channels. The first one was via SEM and PPC and the second was via web aggregators who would sell their leads to insurance companies. 
• Tracked and analyzed the effectiveness of both channels and gave suggestions to the team executing the campaigns.