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Rayhan Muammar

Digital Marketer

Rayhan Muammar

Skilled in inbound marketing, customer relationship management, & data analysis.

Rayhan Muammar is a digital marketer and market research with skills ranging from inbound marketing, customer relationship management, to data analysis. He has launched social media video ads for various brands and advised entrepreneurs on their content marketing strategy, video and photo content. As a growth marketer for a tech startup in Singapore, Rayhan has experience in revitalizing and optimizing Google, Facebook, and LinkedIn advertising campaigns.

Digital Marketing
Inbound Marketing
Customer Relationship Management
Data Analysis
Social Media Marketing
Video Advertising
Photo Advertising
Content Marketing
Growth Marketing
Google Ads
Facebook Ads
Linkedin Ads
Campaign Management
Campaign Optimization
Display Advertising
Rayhan Muammar

Rayhan Muammar

Skilled in inbound marketing, customer relationship management, & data analysis.

Digital Marketer

Rayhan is Available for Projects

Work with Rayhan

Employment Highlights

Digital Marketer

Independent

August 2018 - Present (5 years 9 months)

Growth Marketer

Outside Voice

June 2020 - Present (3 years 11 months)

Business Development & Sales Intern

FlySpaces

January 2018 - July 2018 (7 months)

Education Highlights

Master’s Degree, Marketing Management & Digital

ESSEC Business School

September 2019 - Present (4 years 8 months)

Bachelor’s Degree, Business Administration

ESSEC Business School

September 2015 - May 2019 (3 years 9 months)

Full-year Student Exchange Program, -

King’s College London

September 2018 - May 2019 (9 months)

Portfolio

Certifications

Certifications

Resume

Digital Marketer

Independent

August 2018 - Present (5 years 9 months)

  • Launched social media video advertisement for variety of brands; increased combined followers of a client by 40%.
  • Advised entrepreneurs on their content marketing strategy, video and photo content.
  • Organized varying photography sessions (portrait, landscape and event photography) to enrich portfolio content.

Growth Marketer

Outside Voice

June 2020 - Present (3 years 11 months)

Outside Voice is a tech startup allowing users to design survey-bot for WhatsApp. 

  • Revitalized and continuously optimized Google, Facebook, and LinkedIn advertising campaigns; decreased CPC by 72.3% and boosted conversion rate by 66.7% with more than USD 15,000 spent.
  • Consistently produced branded and educational content to be shared across social media channels; increased followers by 98.2%.
  • Utilized quantitative and qualitative data to propose UI/UX modifications; decreased sales funnel drop-offs by 31.2%.

Business Development & Sales Intern

FlySpaces

January 2018 - July 2018 (7 months)

FlySpaces is a digital marketplace that provides short-term work and meeting space solutions to entrepreneurs, startups, small and medium enterprises, and mobile professionals.

  • Fostered relationships with clients and secured more than SGD 20,000 worth of flexible office space sales.
  • Secured inbound and outbound prospective merchants; acquired 30 new partners and improved acquisition rate to 90%.
  • Orchestrated promotional-related activities with company partners; contributed monthly sales to achieve its all-time high.

Education

Master’s Degree, Marketing Management & Digital

ESSEC Business School

September 2019 - Present (4 years 8 months)

  • Major module included Digital Marketing Strategy, Consumer Behavior in Asia, and Consumer and Market Research.
  • Conducted market research for Johnson & Johnson to penetrate robotic surgery industry in Japan.

Bachelor’s Degree, Business Administration

ESSEC Business School

September 2015 - May 2019 (3 years 9 months)

  • Major modules included Entrepreneurship, International Marketing, and Financial Accounting.

Full-year Student Exchange Program, -

King’s College London

September 2018 - May 2019 (9 months)

  • Major modules include Marketing Communication, Technology and Innovation, and Brand Management.
  • Finalist of London Case Championship 2019 representing King’s College London.