Work With High Performing Talent On Demand

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Rebecca Deans

Employer Branding Specialist

Rebecca Deans

Managed Bank of England, NHSBT & Dell accounts.

With over 16 years of experience, Rebecca Deans is a copywriter specializing in employer branding content. She started her copywriting career working for Riley Advertising as part of a close-knit creative team. With top clients including Bank of England, Dell, and Havas People, Rebecca's work comprises proofreading of technical documents, web copywriting and the creation of compelling ad copy and effective campaigns.

Employer Branding
Copyediting
Campaign Management
Copywriting
Newsletter Copywriting
Recruitment Content
Web Copywriting
Social Media
Social Media Content Creation
Social Media Marketing
Landing Page Copy
blogp
Project Management
Rebecca Deans

Rebecca Deans

Managed Bank of England, NHSBT & Dell accounts.

Employer Branding Specialist

Rebecca is Available for Projects

Work with Rebecca

Employment Highlights

Copywriter

Independent

April 2003 - March 2019 (16 years)

Digital Content Editor

Derbyshire Constabulary

June 2018 - September 2018 (4 months)

Social Media & Communications Manager

Ripley Town Council Local Neigborhood Plan

May 2013 - March 2014 (11 months)

Copywriter

Euro RSCG Riley/Havas London

April 2001 - April 2003 (2 years 1 month)

Education Highlights

Masters of Arts, Creative Writing

University of East Anglia

September 1999 - September 2000 (1 year 1 month)

Bachelor of Arts in English Literature & Creative Writing, English Literature

University of East Anglia

September 1995 - July 1998 (2 years 11 months)

GCSE A-Levels, English Literature, Maths, Music, French and General Studies

Ripley Mill Hill School

January 1988 - January 1995 (7 years 1 month)

Portfolio

Change by Osmosis Ad

Oris Ads

NWAS Ads

Nurse Your Ambition: Nursing Opportunities

I Said No Sugar: Care Roles

One Year On: Training Opportunities

Change by Osmosis Ad

Oris Ads

NWAS Ads

Nurse Your Ambition: Nursing Opportunities

I Said No Sugar: Care Roles

One Year On: Training Opportunities

Resume

Copywriter

Independent

April 2003 - March 2019 (16 years)

As an independent copywriter, Rebecca has worked with multiple clients to create employer branding content.

  • Proofread and edited technical documents for The Lubrizol Corporation, wrote articles and transcribed videos.
  • Wrote recruitment, education, product marketing, email subscription copy, and social media copy.
  • Handled press releases, advertisements, catalogs, promotional materials, books, branding, and web landing page copy.
  • Managed content copy for the prospectuses of academic institutions.
  • Provided in-house and remote copywriting for clients, including Bank of England, NHSBT, Dell, the AA, Perspektiv, Cognition BNT, SAM Design, Jupiter Design, Tribal, TMP, Penna, AIA, and Havas People.

Digital Content Editor

Derbyshire Constabulary

June 2018 - September 2018 (4 months)

Derbyshire Constabulary is the territorial police force responsible for policing the county of Derbyshire, England. 

  • Edited the website for the new intranet system of Derbyshire Constabulary.
  • Oversaw a diverse team of staff and freelance contributors and coordinated with internal marketing departments.

Social Media & Communications Manager

Ripley Town Council Local Neigborhood Plan

May 2013 - March 2014 (11 months)

Ripley Town Council Local Neighborhood Plan is a regeneration initiative for Ripley, Derbyshire.

  • Worked on the Ripley Neighborhood Plan which was accepted by the electorate in a referendum in 2015.
  • Liaised with a wide range of stakeholders to produce content for Facebook and Twitter streams and radio promotions for the Neighborhood Plan.
  • Facilitated traders' meetings and attended regional meetings on behalf of Ripley.
  • Supported consultation events, wrote a newspaper column, devised press releases, and attended photoshoots.
  • Sub-edited the 2014 version of the plan.

Copywriter

Euro RSCG Riley/Havas London

April 2001 - April 2003 (2 years 1 month)

Havas London (formerly known as Euro RSCG London) is a London-based integrated advertising agency.

  • Worked as a member of the creative team in the Nottingham unit.
  • Was a divisional copywriter servicing five regional agencies in Glasgow, Bristol, Birmingham, Cardiff, and Dublin.
  • Provided internal and external copywriting training.
  • Produced content copy for blog posts, news articles, as well as PR notices.
  • Shared creative concepts and copy for press advertisements and campaigns, television and radio scripts, direct mailing material and annual reports.
  • Communicated with clients directly who were mainly from the public sector.

Education

Masters of Arts, Creative Writing

University of East Anglia

September 1999 - September 2000 (1 year 1 month)

  • Took creative writing courses with Andrew Motion and Paul Magrs.
  • Took a publishing course at the Norwich School of Art and Design which included book design, typesetting and copy-editing.
  • Was a member of editorial team for MA Anthology, Magpie.
  • Was responsible for copyediting, publicity, writing press releases and advance information.
  • Organized and advertised promotional readings and launch at UEA. 

Bachelor of Arts in English Literature & Creative Writing, English Literature

University of East Anglia

September 1995 - July 1998 (2 years 11 months)

  • Creative writing courses in poetry and prose. Dissertation - extended prose project – published in 1998.
  • Took courses including Introduction to Film Studies, American Literature, Australian Arts.
  • Advanced level French culminating in ERASMUS exchange to Université Paris VII. 

GCSE A-Levels, English Literature, Maths, Music, French and General Studies

Ripley Mill Hill School

January 1988 - January 1995 (7 years 1 month)

  • Won the Rotary Award for Character, Loyalty & Achievement.