Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With TalentDemand Generation Specialist
Worked for Cigna and The Hartford.
Rob Salerno is a digital marketing executive with over ten years' omnichannel (SEO, PPC, display, mobile, social, etc.) strategy and management experience with D2C demand generation and marketing automation expertise. He has onboarded the Adobe Marketing Cloud, conversion rate optimization, growth hacking, marketing automation, CRM, lead demand generation, and SEO practices while building digital KPI dashboards and products (web, chat, phone, direct mail) conversion, for the likes of Aetna Medicare, Comcast, Cigna IFP, Christie's, and Sonova. At The Hartford, he has reached #1 SEO organic rank for highly competitive keywords such as workers' compensation insurance, general liability insurance, and small business insurance.
Rob Salerno
Worked for Cigna and The Hartford.
Demand Generation Specialist
Rob is Available for Projects
Work with RobDirector, Digital Marketing
The Hartford
February 2017 - Present (7 years 3 months)
Digital Marketing Consultant
Aetna
July 2016 - December 2016 (6 months)
Director, Digital Marketing
Sonova
April 2014 - November 2015 (1 year 8 months)
Director, Digital Marketing
Cigna
July 2012 - April 2014 (1 year 10 months)
BM, Music Business Management
Berklee College of Music
May 2001 - December 2002 (1 year 8 months)
MBA, Corp Strategy
University of Pittsburgh
July 1999 - April 2001 (1 year 10 months)
MSc, Management of Information System (MS-MIS)
University of Pittsbrugh
July 1999 - April 2001 (1 year 10 months)
BA, History
University of Pittsburgh
August 1988 - June 1992 (3 years 11 months)
Director, Digital Marketing
The Hartford
February 2017 - Present (7 years 3 months)
Digital Marketing Consultant
Aetna
July 2016 - December 2016 (6 months)
Director, Digital Marketing
Sonova
April 2014 - November 2015 (1 year 8 months)
Director, Digital Marketing
Cigna
July 2012 - April 2014 (1 year 10 months)
Director, Digital Marketing
Comcast
July 2009 - January 2012 (2 years 7 months)
Senior Manager, SEO & Web Analytics
Christie's Auction House
October 2007 - January 2009 (1 year 4 months)
BM, Music Business Management
Berklee College of Music
May 2001 - December 2002 (1 year 8 months)
MBA, Corp Strategy
University of Pittsburgh
July 1999 - April 2001 (1 year 10 months)
MSc, Management of Information System (MS-MIS)
University of Pittsbrugh
July 1999 - April 2001 (1 year 10 months)
BA, History
University of Pittsburgh
August 1988 - June 1992 (3 years 11 months)