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Ron Goldberg

Content Marketing Expert

Ron Goldberg

Former principal content & marketing consultant at Z-Wave/Silicon Labs.

Ron Goldberg is a veteran content specialist with 30 years of award-winning success in a range of B2B and B2C verticals, including consumer and enterprise technologies, health, wellness, and the longevity economy. He was a principal content and marketing consultant at Z-Wave/Silicon Labs, where he led content for marketing communications, presentations, white papers, and video scripts. His expertise includes developed content strategies for global brands such as Sony, Samsung, Canon, HP, and Monster. At The Walt Disney Company, he strategized and created reference materials for Disney Clik, the educational intranet for the Walt Disney Studios' New Technologies Division.

Content Marketing
Content Strategy
B2B Content Marketing
B2C Content Marketing
Content Development
Technology Content Strategy
Consumer Technology Content Strategy
Marketing Communications
White Papers
Video Scriptwriting
Ron Goldberg

Ron Goldberg

Former principal content & marketing consultant at Z-Wave/Silicon Labs.

Content Marketing Expert

Ron is Available for Projects

Work with Ron

Employment Highlights

Content Marketing Expert

Independent

January 2019 - Present (5 years 4 months)

Principal Content & Marketing Consultant

Z-Wave/Silicon Labs

June 2010 - January 2019 (8 years 8 months)

Content Strategist

Independent

June 2002 - June 2015 (13 years 1 month)

Chief Content Officer

Etown.com (Collaborative Media Inc.)

April 1995 - February 2001 (5 years 11 months)

Education Highlights

BFA, Film/Video Production

New York University

September 1977 - June 1979 (1 year 10 months)

Undergraduate, Communications

William Paterson University

September 1975 - June 1977 (1 year 10 months)

Portfolio

One Peak Medical Clinic

Understanding the Science Behind PRP Therapy

www.silabs.com

Z-Wave Learning Center

TWICE

The IoT Will Change Technology Retailing (For the Better)

Hi Res Audio Central

If Hearing Were Tasting, You'd Never Drink Lossy Again, Pt. 2

DeNova Research

What Are Clinical Trial Facilities?

Right Path Pain & Spine Center

What Can Be Treated With Regenerative Medicine?

One Peak Medical Clinic

Understanding the Science Behind PRP Therapy

www.silabs.com

Z-Wave Learning Center

TWICE

The IoT Will Change Technology Retailing (For the Better)

Hi Res Audio Central

If Hearing Were Tasting, You'd Never Drink Lossy Again, Pt. 2

DeNova Research

What Are Clinical Trial Facilities?

Right Path Pain & Spine Center

What Can Be Treated With Regenerative Medicine?

Resume

Content Marketing Expert

Independent

January 2019 - Present (5 years 4 months)

  • Provided content strategy and development services for a broad range of B2B and B2C verticals, including consumer and enterprise technologies, health, wellness, and the longevity economy.
  • Orchestrated digital content strategies across all online platforms.

Principal Content & Marketing Consultant

Z-Wave/Silicon Labs

June 2010 - January 2019 (8 years 8 months)

  • Worked as principal content strategist and market development consultant for global leader in enabling technologies for smart environments.
  • Served as content lead for marketing communications, presentations, white papers, and video scripts.
  • Managed communications for Z-Wave Alliance trade association, comprised of over 700 global member companies.

Content Strategist

Independent

June 2002 - June 2015 (13 years 1 month)

  • Managed Convey Technologies, boutique content consultancy serving technology manufacturers, resellers, marketing agencies, trade associations, and publicists.
  • Developed content strategies and tactics, including editorial and advertorial content development, sales and training presentations, case studies and educational programs for consumers and trade.
  • Clients: Sony, Samsung, Canon, HP, Monster, Z-Wave Alliance, and many others.

Chief Content Officer

Etown.com (Collaborative Media Inc.)

April 1995 - February 2001 (5 years 11 months)

Etown.com is a broad-scale portal for consumer electronics.

  • Acted as principal architect of www.etown.com. Chosen "Best of Web" by Time, Entertainment Weekly, Popular Science, Good Housekeeping, and many others.
  • Developed content strategies and tactics, including editorial and advertorial content development, sales and training presentations, case studies and educational programs for consumers and trade.
  • Supervised editorial, multimedia, and interactivity direction for $25 million venture-backed enterprise.
  • Managed 36 full time employees and over 50 freelance/independent contributors/contractors.
  • Clients: Sony, Samsung, Canon, HP, Monster, Z-Wave Alliance, and many others.

Content Strategist

The Walt Disney Company

January 1995 - November 1998 (3 years 11 months)

  • Strategized and developed reference materials for Disney Clik, the educational intranet for the Walt Disney Studios' New Technologies Division.
  • Collaborated with Disney experts on topics and editorial direction.
  • Provided assessment and briefing of emerging technologies and associated business possibilities to Disney executives.
  • Dotted line reportage to the vice president of new technologies.

National Media Spokesperson

Consumer Technology Association

March 1993 - January 1995 (1 year 11 months)

National Media Spokesperson for producers of the International Consumer Electronics Show (CES). Strategized and performed year-round media tour to introduce emerging technologies and technical trends in over 60 major media markets, encompassing hundreds of national and regional television, radio and print appearances, including CNN, Fox News, CNBC, ABC, MTV, HGTV and NPR.  

Education

BFA, Film/Video Production

New York University

September 1977 - June 1979 (1 year 10 months)

Undergraduate, Communications

William Paterson University

September 1975 - June 1977 (1 year 10 months)