Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Rose Callaghan

Rose Callaghan

Content Strategist

Former social media & content strategist at Bauer Media Australia.

Rose Callaghan is a social media and content strategist with experience working for various agencies, from big to boutique across communications, digital, creative, PR, and marketing. With 13 years’ experience in digital media, she has worked with some of the biggest companies in Australia, including Publicis Groupe/Digitas, McCann, Arq Group, and CHE Proximity. At Bauer Media, Rose managed the social media and content strategy across Bauer Trader's brands, such as Wheels Magazine, Street Machine, Which Car, Motor Magazine, and 4x4. She is also skilled in social media analytics, content audits, competitor analysis, Facebook ads, day-to-day content creation, and reporting.

Content Strategy
Social Media Strategy
Social Media Management
Content Creation
Social Media Content Creation
Content Audits
Competitor Analysis
Digital Content
Communications
Creative Content
Public Relations
Branding
Facebook Ads
LinkedIn Analytics
Google Analytics
Campaign Management
Digital Marketing
Rose Callaghan

Rose Callaghan

Former social media & content strategist at Bauer Media Australia.

Content Strategist

Rose is Available for Projects

Work with Rose

Employment Highlights

Social Media & Content Strategist

Independent

December 2016 - Present (4 years 2 months)

Social Media & Content Strategist

Bauer Media Australia

November 2015 - November 2016 (1 year)

Social Media Manager

IE Agency (Telstra Digital)

July 2014 - June 2015 (11 months)

Government Communications Specialist

Victorial Government

February 2013 - July 2014 (1 year 5 months)

Education Highlights

Bachelor of Communications

Victoria University of Technology

September 2001 - June 2006 (4 years 9 months)

Resume

Social Media & Content Strategist

Independent

December 2016 - Present (4 years 2 months)

  • Worked for various agencies, from big to boutique across communications, digital, creative, PR, and marketing.
  • Collaborated with clients across a diverse range of industries, including fashion, telcos, motoring, travel, FMCG, media, music, government, and education.
  • Advised on social media and content strategy, building communities, creating customer service channels, delivering sales conversions, and growing web traffic.
  • Helped with strategy, pitches, campaigns, content audits, competitor analysis, Facebook ads, day-to-day content creation, and reporting.
  • Developed and managed personal corporate social branding and LinkedIn optimization for executives and directors.
  • Clients: Publicis Groupe/Digitas, McCann, Bastion Collective, Healthy Thinking, Chapel Street Precinct, Truth Agency, Blue Wren Communications, Hardhat Digital, Paper Moose, ABC TV/Matchbox Pictures, Loup, Media Stockade, Hedgehog, Arq Group, and Dani Lombard PR.

Social Media & Content Strategist

Bauer Media Australia

November 2015 - November 2016 (1 year)

  • Managed the social media and content strategy across Bauer Trader's brands, including Wheels Magazine, Street Machine, Which Car, Motor Magazine, 4x4, and more.
  • Provided advice for content ideation and creation, in-depth reporting across brands and platforms, ongoing social strategy and campaign specific strategy for various content marketing campaigns with clients across verticals such as motoring, travel and outdoor, transport, and machinery. Bauer's motoring brands see over 70 million impressions on Facebook per month (May 2016).
  • Oversaw 22 different brands across 74 different social pages, 60 different content creators in four different business verticals.
  • Managed the strategy for the 2016 Australian Motoring Awards (including the Wheels Car of the Year), Summernats 2016 and managed the implementation and deployment of Adobe Social across brands. 

Social Media Manager

IE Agency (Telstra Digital)

July 2014 - June 2015 (11 months)

  • Worked as part of the social team at Telstra Digital, running the twitter (80,000 followers) and Telstra 24x7 Facebook page (over 550,000 followers), which is the main customer service platform for Telstra on social and the biggest facebook community for a telco in Australia.
  • Curated content in liaison with internal stakeholders at Telstra departments across Australia, including product and legal approval.
  • Led social sales campaigns across platforms driving various metrics such as website visits, sales, and app installs.
  • Developed and implemented social media strategies.
  • Worked very closely with the 24x7 digital customer care team who reply to all posts on social, helping to manage their workload, monitor customer trends and keep them across upcoming projects.
  • Delivered reports on engagement, reach, impressions, CTR, as well as digital sales through a tracking system created through Omniture.
  • Scheduled Facebook content using Native, Power Editor, Ads Manager, and Facebook Business Manager.
  • Created native organic posts, ads, dark posts, A/B testing, driving sponsored sales campaigns, Facebook sales conversation pixels.
  • Produced Twitter organic posts and dark sponsored sales campaigns, as well as creating and implementing Twitter cards.
  • Planned and managed the live tweeting of the Telstra Digital Summit in September 2014. #TelstraSummit was number 1 trending hashtag on Twitter worldwide.

Government Communications Specialist

Victorial Government

February 2013 - July 2014 (1 year 5 months)

Rose has worked in the public service, performing several digital communications roles.


As a copywriter for VicRoads:

  • Wrote and edited copy for a new VicRoads website redevelopment with a strong focus on writing in a plain language style to suit the wide audience of VicRoads. Content for the new website was for the first time being optimized for mobile devices such as tablets and smartphones, and extensive metadata was included for SEO purposes.

As a web administrator for Stonnington City Council:

  • Monitored several council social media pages.
  • Managed Facebook ad campaigns and promoted posts while monitoring via Facebook insights.
  • Provided copywriting, managing delivery of content across official Stonnington corporate website and Stonnington Staff intranet.
  • Liaised with department heads and council stakeholders, managing enquiries for council tenders, management of ongoing projects and staff digital troubleshooting.

As a digital communications officer for Transport Safety Victoria:

  • Managed the department’s digital communications, conversion of complex transport legislation into readable online content, uploading content, liaising with subject area experts on documentation, managing and reporting on social media, website analytics reports, production and reporting on eDMs.

As a web writer & editor for the Department of Environment and Primary Industries:

  • Performed roles such as copywriting content, editing, uploading to the CMS (Squiz Matrix), social media monitoring (BuzzNumbers), documentation of page progress in IA, and collaboration with the team to track project progress.

As a digital producer for the Department of Justice:

  • Updated content online regarding speed cameras using a CMS.

As a designer for Education Services Australia:

  • Worked on internal document design, document accessibility (WCAG), and digital content for several contracts.

Education

Bachelor of Communications, Public Relations

Victoria University of Technology

September 2001 - June 2006 (4 years 9 months)