Work With High Performing Talent On Demand

contact@hiredigital.com | 1 (617) 528-0943

Work With High Performing Talent On Demand

Work With Talent
Sam Potts

UI Designer

Sam Potts

Seasoned web designer & front-end developer.

Sam Potts is a UI designer and web developer with 15 years of development and design experience for both web and mobile. As a former UI developer at Fairfax Media, he has developed user interfaces using HTML, CSS, and JavaScript/jQuery for some of Australia’s largest websites such as Drive, Domain, SMH, and Stayz. He also has experience developing frameworks like Twitter Bootstrap and WordPress and implementing Omniture and Google Analytics. Sam is highly proficient in Sketch, Photoshop, Illustrator, InDesign, Balsamiq, and Axure.

Website Development
Frontend Development
UI Design
UX Design
Web Design
Mobile App Development
Mobile App Design
HTML
CSS
JavaScript
jQuery
Sketch
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Balsamiq
Axure RP
Google Analytics
Twitter Bootstrap
WordPress
Sam Potts

Sam Potts

Seasoned web designer & front-end developer.

UI Designer

Sam is Available for Projects

Work with Sam

Employment Highlights

Web Designer & Developer

Independent

December 2005 - Present (18 years 4 months)

Head of Design

Selz

January 2013 - Present (11 years 3 months)

Senior UX Designer

Community Engine

February 2012 - February 2013 (1 year 1 month)

UI Developer

Fairfax Digital

September 2011 - February 2012 (6 months)

Education Highlights

Bachelor of Science (Hons), Computer Network Management & Design

University of Portsmouth

October 2003 - May 2006 (2 years 8 months)

Portfolio

Selz

Selz

Community Engine Homepage

Dribbble

Simple Email Editor

Plyr

Plyr

Dribbble

Plyr Light

Dribbble

Location Popover

Selz

Selz

Community Engine Homepage

Dribbble

Simple Email Editor

Plyr

Plyr

Dribbble

Plyr Light

Dribbble

Location Popover

Resume

Web Designer & Developer

Independent

December 2005 - Present (18 years 4 months)

Sam has completed several website design and development projects for local businesses wanting an online presence, ranging from simple one-page websites through to full e-commerce solutions.


As a web designer and developer for YourAffiliateSite:

  • Developed a suitable infrastructure, a scalable method for users to sign up for a free website, an API for the web hosting company to update the systems, a web-based account management system for admin users including custom analytics, and a customer CMS and administration area.
  • Increased over 60,000 active websites and over 1 million user accounts. 

Head of Design

Selz

January 2013 - Present (11 years 3 months)

Selz is an e-commerce platform designed for people who want to start and grow their businesses online specializing in online stores and social commerce.

  • Managed a team of four, including two senior UI developers, a junior UI developer, and a UI/UX designer and mentored junior members of the team.
  • Handled small tasks such as routine bug fixes or minor UI tweaks, ranging up to large scale feature builds.

Senior UX Designer

Community Engine

February 2012 - February 2013 (1 year 1 month)

Community Engine is a website that curates vape news from all over the world. 

  • Provided wireframing, prototyping, and the creation of pixel perfect Photoshop designs to be built for the desktop and mobile specifically iOS platforms in a fast moving, agile environment.
  • Worked closely with the UI developers and product managers to ensure the end product provided the expected experience and met aesthetic standards.

UI Developer

Fairfax Digital

September 2011 - February 2012 (6 months)

  • Worked closely with the UX and design teams to develop compliant, accessible, and beautiful user interfaces using HTML, CSS, and JavaScript/jQuery for some of Australia’s largest websites including Drive, Domain, SMH, and Stayz. 
  • Oversaw routine maintenance, large scale projects, peer reviews, and direction for internal jQuery coding standards.
  • Completed a major rebuild of one of Australia’s largest white labelled real estate data portals, APM Property Data, which allowed for the creation of a new lightweight, faster framework reducing development time.

UI/UX Developer & Designer

E*TRADE Australia

May 2007 - September 2011 (4 years 5 months)

E*TRADE offers an electronic trading platform to trade financial assets, including common stocks, preferred stocks, futures contracts, exchange-traded funds, options, mutual funds, and fixed income investments. 

  • Worked closely with marketing, development, and product teams to deliver creative materials and user interface designs for use both internally and externally. This creative was used for acquisition, retention, and to cross-sell products to existing customers. 
  • Helped manage and maintain the E*TRADE brand guidelines and keep an overview of any outsourced creative to ensure it was on brand and meets the standards. 
  • Improved SEO resulting in significant improvements in search engine listings.
  • Implemented and maintained Omniture web analytics.
  • Developed usability and accessibility liaising with ANZ’s accessibility team. 
  • Set up a browser test lab of ten virtual machines to cover a wide range of operating systems and browsers.
  • Redesigned many legacy applications such as application forms and wizards to improve the user experience.
  • Improved website performance through IIS enhancements. 

Education

Bachelor of Science (Hons), Computer Network Management & Design

University of Portsmouth

October 2003 - May 2006 (2 years 8 months)